Nicholas Boothman writes…

People can be roughly divided into three types, depending on how they primarily experience the world. We call these Visual, Auditory or Kinesthetic (meaning related to touch or feeling). To the untrained eye people all look, sound, and feel just like ordinary folks, but to the trained person there are subtle, but important differences.

via test your senses.

Work With Us enables you to showcase your employment branding message or relevant jobs on each of your employees’ profile pages. Viewing your employees’ profiles is one of the most common ways talented professionals are interacting with your brand on LinkedIn. Work With Us allows you to participate in every one of these interactions through exclusive ownership of the ad units on each of your employees’ profile pages. Access the power of your employees’ networks to connect passive talent with your brand and relevant jobs.

Reach top talent in context

• Be part of the conversation every time a candidate engages with one of your employees
• Drive quality traffic to your LinkedIn Career Page or career site and to your most relevant jobs
• Reach your employees’ best professional connections to let them know you are hiring
• High relevance leads to viewer engagement far exceeding industry averages
• Feature your most relevant jobs with Work With Us – Jobs For You
• Display the most relevant jobs on every employee’s profile
• Each viewer sees jobs specifically targeted to his or her LinkedIn profile data
• High relevance yields click through rates up to 75 times typical banner ads

*Minimum LinkedIn jobs investment required

via LinkedIn: Products & Services.

Read the article… http://durhamregion.com/article/175808

Join the group… http://www.smpd.ca

Just read an interesting post on Mashable called Should You Outsource Your Social Media Efforts? which talks about how…

The costs for social media support can vary widely — some social media consultants charge a flat fee per month for an agreed-upon scope of work, while others charge by the hour, at rates varying from $50 to $100 or more per hour. Whatever the cost, the bar for success will be set much higher when you’re actually paying someone to do it. Make sure you’ve established some measurable goals to ensure that your social media spending is moving the needle for your business.

They speak to measuring ROI which has been a topic I’ve been researching these past few months, and love their suggestions as a starting point:

• Fan base growth:
  Hitting 1,000 fans or followers over a set period of time
• Customer acquisition:
  Getting 50 redemptions per campaign on social media offers
• Support of direct marketing:
  Adding 200 names to your e-mail database per month
• Engagement:
  Achieving 20% participation by your fan base (e.g. Facebook “likes” and comments)

How are YOU measuring social media ROI?

Profile Organizer is part of a LinkedIn Premium Account, however this feature may just make it worth it. Profile Organizer includes several tools to help you keep track of important profiles in a dedicated workspace, organizes profiles into your own personal folders, and keeps important details that help you manage your outreach. Click here to watch video about Profile Organizer.

and that on March 23rd, 2011 LinkedIn reached a major milestone: 100 million professionals worldwide!  This makes LinkedIn the fourth American social network after MySpace, Facebook, and Twitter to do so.

Here’s a cool illustration by Infographics that demonstrates the growth…

By the fourth quarter of 2010, the average internet user (worldwide) spent 23.1 hours per month online, according to a report released by comScore. However, the heaviest internet-using country used almost twice that.

That country: Canada.

The neighbors to the North average a staggering 43.5 hours per month, beating the next highest using country by over 8 hours. The U.S. was on the list, as well as the U.K. and South Korea.

The Top 11 Countries That Spend The Most Time Online

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

– Steve Jobs, US computer engineer & industrialist

via Facebook | Great Advice For Business From Steve Jobs.

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If you haven’t joined LinkedIn yet, it’s about time you did. This social media platform hosts the biggest business network in the world — an astounding 85 million members in 200 countries. It shows phenomenal growth, adding one new member every second.

Read my column in: Durham Business Times –