Sue Sutcliffe » Blog

Happy Thanksgiving!

Sue Sutcliffe — Sun, 09 Oct 2011 11:00:39 +0000

May your Thanksgiving be filled with family and friends, your warmest traditions, and your happiest memories. May your home be bright with smiles and laughter, and your heart filled with joy. All these I wish for you and yours!

I love EventBrite…

Sue Sutcliffe — Thu, 30 Jun 2011 11:00:22 +0000

If you are holding an event and are looking for a fast and easy way to take registrations, then you might want to consider EventBrite.

Click here to see the upcoming events I have registered with EventBrite, and here to see a list of all my upcoming presentations.

Twitter – What is Your Tweet Volume Doing for Your Reputation?

Sue Sutcliffe — Tue, 19 Apr 2011 02:07:58 +0000

Everything you do Twitter is out there for all to see, so you can have no excuse when the soup hits the fan. via What is Your Tweet Volume Doing for Your Reputation? | Social Media Today.

Do You Like Facebook’s New Questions Feature?

Sue Sutcliffe — Thu, 14 Apr 2011 11:52:34 +0000

If you are annoyed with this new Facebook feature and want remove them or turn them off, read this great article by Harsh Ajmera… How to Disable Facebook Questions.

Connections – a social media conference – 2011 03 29

aWEBthatWORKS — Fri, 25 Mar 2011 13:39:50 +0000

#NewTwitter is coming. Read up on what’s new. You can still access old Twitter for a limited time.

Sue Sutcliffe — Wed, 16 Feb 2011 18:24:07 +0000

Twitter blog announced changes that will roll out as a preview over the next several weeks including the following video: During the preview, you’ll be able to switch back and forth so you have time to grow accustomed to the way things work, but eventually, everyone will have the updated version of Twitter.com. Click here [...]

I am rethinking my blog…

Sue Sutcliffe — Thu, 27 Jan 2011 14:12:47 +0000

What would YOU like me to write about? Please click on ‘add comment’ below…

75% of the companies don’t monitor their online reputation?

Sue Sutcliffe — Sun, 16 Jan 2011 11:00:04 +0000

Just read Harvard Business Review Analytics Services Studies Social Media and was not surprised to hear that…

“Most organizations are in discovery mode when it comes to social media,”

or that…

“the significant participation in the survey of more than 2,000 senior executives demonstrates how important the topic is—and it’s one they are working hard to figure out.”

I was however VERY surprised to read these statistics:

Three-quarters (75%) of the companies did not know where their most valuable customers were talking about them.
Nearly one-third (31%) aren’t measuring the effectiveness of social media on the business.
Less than one-quarter (23%) are using social media analytic tools.
A small number (7%) of participating companies are able to integrate social media into their marketing activities.

Especially that 75% of companies polled were not monitoring their reputation in this day and age and economy. Don’t they realize that there are over 500 million active users on Facebook alone – over 1/2 of which participate once a day — even if they choose not to???

If you’re reading this blog and are not managing your online profile and need help getting started, give me a call. I’d love to show you how to protect the reputation you’ve worked hard to get. We call it profile management and in our books it’s a must do, that is if you want to stay in business!

10 Ways You Can Managing Your Social Media Profile More Effectively

Sue Sutcliffe — Wed, 05 Jan 2011 11:00:05 +0000

BRAND - Decide on a brand and use it consistently on the web and in your social media spaces so it’s easy for you and your target audience to remember.
SOCIAL MEDIA EMAIL ADDRESS – so when you go on holidays manning the social media storefront can be delegated, and so you can filter it into a special email folder, so you can look only once per day. Perhaps a gmail account as you’ll need one to
BLOGS / RSS NEWS FEEDS — so social media spaces can automatically syndicate it.
SCHEDULE TIME IN YOUR SCHEDULE – get it done
PROFILE MANAGEMENT SOFTWARE – to watch your pages, those you manage and your competitors
COMMUNICATIONS PLAN — what do your customers want? what will they share?
RESOURCES – what do you have now, what is available for free on the net
ALLIANCES – who do you know, win/wins?
EDUCATE YOURSELF – fast track your success and avoid fatal errors.
GOOGLE ALERTS & ANALYTICS — on your website so you can identify what works and repeat it, as well as what does not, so you can eliminate it and focus on true success

Ever Wonder How Different Generations Are Using The Internet?

Sue Sutcliffe — Sun, 02 Jan 2011 11:00:46 +0000

Pew Internet has updated its data on how different generations are using the Internet for 2010, and the results clearly show that the older generations are catching up with younger internet users, even surpassing them in some online activities. via Everyone Uses E-mail, But Hardly Anyone Blogs Anymore [INFOGRAPHIC].