Sue Sutcliffe » CHRISTMAS

Facebook Topped Google This Christmas!

Sue Sutcliffe — Thu, 31 Dec 2009 05:00:57 +0000

If you uploaded pictures of your family on Christmas Day to Facebook – or updated your status to dish on all your new goodies – you weren’t alone. For the first time ever, Facebook ousted Google for most visited site in a day. Or at least, so tweeted Hitwise. Read more via Facebook Tops Google [...]

Ever Wanted To See A Deer Up Close?

Sue Sutcliffe — Tue, 29 Dec 2009 03:43:31 +0000

Check out this close up video of a deer…

Thanks for sharing Tina and Jamie Chase of Montreal, Quebec who were quick and quiet enough to catch this awesome close up video of the deer that visited their backyard this Christmas time! How cool is that!

Merry Christmas!

Sue Sutcliffe — Fri, 25 Dec 2009 04:01:43 +0000

God bless you and yours
with a peaceful holiday!

I cannot believe it’s 2010 in less than a week!!!
Thanks for all you did to make our 2009 a success! See you in 2010!
If you like Christmas, click here for other Christmas posts.

What’s your favourite Christmas Carol?

Sue Sutcliffe — Thu, 24 Dec 2009 11:00:55 +0000

Mine is SILENT NIGHT by Susan Boyle, followed closely by Dolly Parton and Kenny Roger’s “I Believe In Santa Claus”… both give me goosebumps every time!

Christmas Gift Suggestions

Sue Sutcliffe — Wed, 23 Dec 2009 11:00:35 +0000

To your enemy, forgiveness. To an opponent, tolerance. To a friend, your heart. To a customer, service. To all, charity. To every child, a good example. To yourself, respect. ~ Oren Arnold

Today Is Cyber Monday

Sue Sutcliffe — Mon, 30 Nov 2009 11:00:35 +0000

The term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States between Thanksgiving and Christmas. [1] Whereas Black Friday is associated with traditional brick-and-mortar stores, “Cyber Monday” symbolizes a busy day for online retailers. The premise was that consumers would return to their offices after the Black Friday weekend, making purchases online that they were not able to make in stores. Although that idea has not survived the test of time, Cyber Monday has evolved into a significant marketing event, sponsored by the National Retail Federation’s Shop.org division, in which online retailers offer low prices and promotions.

AWTW Open House (December 2, 2009) Tyrone, Ontario

Sue Sutcliffe — Mon, 23 Nov 2009 15:35:59 +0000

Facebook experiment packs business punch!

Sue Sutcliffe — Tue, 13 Jan 2009 21:16:22 +0000

Harness social media, says web marketer – it works!

DURHAM REGION, ON JAN. 10, 2009: When web marketing expert Sue Sutcliffe prepared for her annual Christmas shutdown, she decided to try an experiment with Facebook. She simply updated her status line on the social networking site: “Sue is working our “The 12 Days of Christmas Special”. Anyone interested in donating a prize?”

The speed and magnitude of the results astounded her. From that 16-word appeal, her Facebook friends pledged five prize offers within an hour, and nine within one business day. In the same time span, traditional methods – talking to people – brought in only two donations, but required substantially greater time and effort.

Sutcliffe runs aWEBthatWORKS.com, a Bowmanville-based “one-stop web shoppe.” She conceived of the contest as a way to sustain interest in daily entries to her web marketing blog, to keep her company name top of mind, and to stimulate business, but she also wanted to demonstrate the power of social media. She created a blog post for the each of the Twelve Days of Christmas, and a Facebook group that displayed the prizes, the sponsors and links to their websites. She generated community among them and leveraged their contact databases as well as her own to communicate her message. In a matter of days, the group grew to 69 members.

“What’s remarkable about this contest is that, other than two contacts, it was produced strictly through social marketing. Social marketing promoted my blog, and my associates who donated prizes. And what did it cost me?” asks the canny entrepreneur. “Nothing.”

“And it was a wicked prize pack.” She grins, rhyming it all off: “Dinner for two at the Cedar Beach Grill, a bottle of wine from Life in Clarington, a $50 gift card from Sector 57 Paintball, non-alcoholic beverages from Tracy Donnelly. David Cohen pitched in an hour of business coaching. Cleaning supplies & service from Turner Clean, a winter warm-up gift set from Inspired Imprints, a teleclass called “The Branded Business Funnel” from Essential Message. A free consultation from RMA Spencer Group, 10% off labour from Gary’s Home Improvements, 25% off video production from Modern Media Perspectives. And a free website starter kit from aWEBthatWORKS.”

Doug Wentzel, owner of Rise ‘n’ Shine Blinds (www.risenshine.ca), was the lucky contest winner. The 62-year-old businessman admits he hasn’t been on Facebook for long. He was delighted to learn that the prize was his. “What a great way to start 2009 off — I think it’s a sign of good things to come.”

“Social media is the new craze – it’s the new Internet,” says Sutcliffe. “Facebook has a hundred and twenty million users – isn’t that amazing?” she muses.

Sites like Facebook are no longer limited to the very young. At a time when businesses are practising restraint and the “R” word prompts worried frowns, social media is escalating into a promising — and economical — business tool to reach a burgeoning client base.

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Public speaker and entrepreneur Sue Sutcliffe is a recognized Internet pioneer and web-marketing guru. Her company, A Web That Works (www.AWEBthatWORKS.com), has been helping organizations market their products and services on the web since 1993. Her business offers a full line of website marketing services including website design, hosting and promotion. Sue is a leader in her industry, the business world and her community.

MEDIA CONTACTS:
Sue Sutcliffe
aWEBthatWORKS
(905) 263-2666, (800) 579-9253

On the twelth day of Christmas, Sue Sutcliffe gave to me… 12 Special Offers

Sue Sutcliffe — Tue, 06 Jan 2009 06:00:21 +0000

Click here to see 12 Special Offers.

11 Website Pointers
10 Affirmations
9 Durham portals
8 Google gadgets
7 Money makers
6 business bibles
5 Website tests
4 Website links
3 Search sites
2 Podcasts,and
a chance to win a cool prize pack!

On the eleventh day of Christmas, Sue Sutcliffe gave to me… 11 Website Pointers

Sue Sutcliffe — Mon, 05 Jan 2009 13:00:55 +0000

Well designed – Poor design will bring you poor results
Award winning home page – Make an excellent first impression
Effectively laid out – The path to least resistence should be the path to your cash register
Customer service plan – If you fail to plan, you fail to plan
Web glue – Content that gets people clicking and coming back
Perfect code – So people can print and search engines can get through.
Easy navigation – The path to least resistence should be the path to your cash register.
Revenue streams – Make your website an asset.
Web hooks – Entice people to give you their contact information
Spam Proof – Don’t leave yourself open to spammers
Well managed - Plan to update your website as frequently as possible.

10 Affirmations
9 Durham portals
8 Google gadgets
7 Money makers
6 business bibles
5 Website tests
4 Website links
3 Search sites
2 Podcasts, and
a chance to win a cool prize pack!