Read the article… http://durhamregion.com/article/175808

Join the group… http://www.smpd.ca

Loved this post by Oglivy “Time for Brands to Adopt a Comprehensive Social Media Strategy (and Why You Need One)“ which highlights three things a company needs to do to achieve the biggest impact possible with Social Media Campaigns:

1. Define their social brand — just how can they and should they participate in social media that is authentic to them. Not every company should put their 1,666 blogging employees in an aggregator like Microsoft.6 Not every brand should enlist women to tell men how they can score like Axe does via Facebook.
2. Decide how to move your organization to adopt social media best practices via an Enterprise Change Framework.
3. Establish a Marketing & Communications (Marcom) Social Media Engagement Framework outlining the best way for the organization to plan marcom programs.

If you need help getting more from your Social Media Campaign, please give me a call. It would be my pleasure to assist.

1. BRAND - Decide on a brand and use it consistently on the web and in your social media spaces so it’s easy for you and your target audience to remember.
2. SOCIAL MEDIA EMAIL ADDRESS – so when you go on holidays manning the social media storefront can be delegated, and so you can filter it into a special email folder, so you can look only once per day. Perhaps a gmail account as you’ll need one to
3. BLOGS / RSS NEWS FEEDS — so social media spaces can automatically syndicate it.
4. SCHEDULE TIME IN YOUR SCHEDULE – get it done
5. PROFILE MANAGEMENT SOFTWARE – to watch your pages, those you manage and your competitors
6. COMMUNICATIONS PLAN — what do your customers want? what will they share?
7. RESOURCES – what do you have now, what is available for free on the net
8. ALLIANCES – who do you know, win/wins?
9. EDUCATE YOURSELF – fast track your success and avoid fatal errors.
10. GOOGLE ALERTS & ANALYTICS — on your website so you can identify what works and repeat it, as well as what does not, so you can eliminate it and focus on true success

Today is last day to register!

You’ll find out what social media is, who’s using it, and how to automate your communication to social media spaces such as like LinkedIn, Facebook, Twitter, YouTube and Flickr. You’ll learn:

• nine essential steps to social media success
• how to manage your social media profile efficiently
• pitfals to avoid
• tricks to make it as easy as sending an email

Seating is limited, so reserve your seat today and details you require to sit in on this webinar e.g. phone number to call and link to see presentation on your computer will be emailed to you…

Very exciting announcement by Facebook. They’ve built the most popular website beating even Google, but will people trust it for their email?

So Facebook has debuted a sweeping messaging system–in the works for 15 months, according to Zuckerberg–that pulls in multiple channels of communication from across Facebook as well as other platforms, allowing for faster, shorter, and more real-time forms of messaging as well as Facebook's existing messaging service and chat client. Facebook messaging and chat are used by 350 million of Facebook's 500 million-plus active users around the world, and with 4 billion messages sent per day.

Get more on cnet…  Facebook unveils e-mail, the sequel or check out this video…

Today, Sue Sucliffe is kicking off her new Techie Tuesday workshop series with a double billing of Social Media 101, your introduction to social media.

Every week, Sue hosts two knockout fabulous Webinars on Tuesdays from noon to 1pm, followed by another from 5pm to 6pm, each one including a half hour question and answer session.

Next week, Sue will be offering another chance to catch the Social Media 101 course, along with her new introduction to WordPress Blogging:

Social Media 101 (12pm – 1pm)

You’ll find out what social media is, who’s using it, and how to automate your communication to social media spaces such as like LinkedIn, Facebook, Twitter, YouTube and Flickr. You’ll learn:

• - nine essential steps to social media success
• - how to manage your social media profile efficiently
• - pitfals to avoid
• - tricks to make it as easy as sending an email

Seating is limited, so reserve your seat today and details you require to sit in on this webinar e.g. phone number to call and link to see presentation will be emailed to you.

WordPress Blogging (5pm – 6pm)

Not just a blog but also an intuitive and friendly content management system, WordPress forms the stable and secure basis for thousands of websites, commanding a whopping 87% of all blogs. Powerful and flexible with an enormous developer base, WordPress can be customized to fit your website needs, no matter how complex, with its easy customization and over 10 thousand plugins to choose from. Specializing in WordPress-powered sites, Sue Sutcliffe can help you build a knockout website.

In the following weeks, Sue will introduce you to blogging with WordPress, Facebook, LinkedIn, Twitter, Youtube, Flickr and Ning. Join in, learn, and grow your business!

Learn what social media is, who’s using it, and how to automate your communication to social media spaces such as like LinkedIn, Facebook, Twitter, YouTube and Flickr. Fast track your success and understand the:

• nine essential steps to social media success
• how to manage your social media profile efficiently
• pitfals to avoid, and tricks to make it as easy as sending an email

Seating is limited, so reserve your seat today and details you require to sit in on this webinar e.g. phone number to call and link to see presentation will be emailed to you.

The proposed Accessibility Standard for Information and Communications outlines how businesses and organizations will have to create, provide and receive information and communications in ways that are accessible for people with disabilities.

On May 31, 2010, the Ontario government announced that it will integrate three standards into one streamlined regulation. The three standards are:

1. Employment Information and
2. Communications, and
3. Transportation.

Read more about proposed accessibility standard for Information and Communications.

You’ll find out what social media is, who’s using it, and how to automate your communication to social media spaces such as like LinkedIn, Facebook, Twitter, YouTube and Flickr.  You’ll learn:

• nine essential steps to social media success
• how to manage your social media profile efficiently
• pitfalls to avoid
• tricks to make it as easy as sending an email

Seating is limited, so reserve your seat today and details you require to sit in on this webinar e.g. phone number to call and link to see presentation will be emailed to you.

Webinar lasts from 7:00pm – 8:00pm, followed by a free 30 minute question and answer session.

Mayor Larry O’Connor writes…

On April 16, the BEDAC – together with staff from the Durham Region Economic Development department – hosted its first event, a Social Media Boot Camp. Brock High School offered up a classroom as the prefect venue for the workshop. Thirty local businesspeople came to find out what social media is, who’s using it and how to automate their communications to take advantage of social media spaces such as LinkedIn, Facebook, Twitter, YouTube and Flickr.

Sue Sutcliffe, owner of ‘The Web Coach,’ shared her nine steps to a successful social media campaign, offered tips on how to manage your social media profile efficiently and tricks to make it as easy as sending an e-mail. Her presentation was so engaging that our local business owners kept her going for an extra 45 minutes.

via The Scugog Standard April 22, 2010 newspaper.