Sue Sutcliffe » communication

Durham social media pros unite

Sue Sutcliffe — Tue, 26 Apr 2011 11:00:39 +0000

Apr 23, 2011 - 04:30 AM REKA SZEKELY DURHAM -- With thousands of connections among them, social media pros in Durham Region are being invited to connect with each other through a new local group. Sue Sutcliffe, president of a Clarington-based Internet company called aWEBthatWORKS, created a group called Social Media Professionals Durham through the professional networking site LinkedIn. The group's website, smpd.ca, redirects to LinkedIn. "LinkedIn was my choice to start it because everyone keeps their own profile up to date and that's important because it's not a full-time job for me," she said. Ms. Sutcliffe said she was inspired to start the group after attending a symposium through The Art of Transition, a forum formed to help transition Durham into a creative economy. "It just became very apparent Durham Region is so rich with talent, there's just so many people who have creative talents," she said. The group will be open to anyone who lives or works in Durham and Ms. Sutcliffe said the goal is to leverage each other's talent. She's hoping members will be able to take on bigger jobs knowing that if they need particular talents, they can turn to someone else in the group. For example a person with writing expertise can get graphic design help if they need it through the group. "So when you've got a chance at a big job and you can do half of it, but not the other half, you have a chance to grab it and keep that job in Durham," said Ms. Sutcliffe. By working together, Ms. Sutcliffe said she believes that bright students who graduate from UOIT and Durham College will see job opportunities in Durham and not be forced to move to Toronto to work. She admits that not everyone in the group will want to work together in all cases and said she sees it as a combination of co-operation and competition. "Competitors, theoretically, can come together and sometimes co-operate because it's better for the whole," she said. So far the group has more than 60 members and among them is Sarah Taniwa, a graphic designer who runs Lucky Cat Designs. "I guess it was just to connect locally with other businesses and to sort of put my hand out to say to say I'm willing to collaborate with local businesses in communications projects," she said, explaining her reasons for joining. She says she's worked collaboratively in the past, with writers and illustrators, and is hoping to continue to do so through the new group. As the organization grows, Ms. Sutcliffe said she's hoping to see it move beyond LinkedIn. "One of the examples is I'm thinking of putting together a social media conference and collaborating with the people who have joined." For more information, visit smpd.ca or contact Ms. Sutcliffe at 1-800-579-9253.

3 Things To Achieve Biggest Social Media Impact Possible

Sue Sutcliffe — Thu, 31 Mar 2011 11:00:34 +0000

Loved this post by Oglivy “Time for Brands to Adopt a Comprehensive Social Media Strategy (and Why You Need One)“ which highlights three things a company needs to do to achieve the biggest impact possible with Social Media Campaigns:

Define their social brand — just how can they and should they participate in social media that is authentic to them. Not every company should put their 1,666 blogging employees in an aggregator like Microsoft.6 Not every brand should enlist women to tell men how they can score like Axe does via Facebook.
Decide how to move your organization to adopt social media best practices via an Enterprise Change Framework.
Establish a Marketing & Communications (Marcom) Social Media Engagement Framework outlining the best way for the organization to plan marcom programs.

If you need help getting more from your Social Media Campaign, please give me a call. It would be my pleasure to assist.

10 Ways You Can Managing Your Social Media Profile More Effectively

Sue Sutcliffe — Wed, 05 Jan 2011 11:00:05 +0000

BRAND - Decide on a brand and use it consistently on the web and in your social media spaces so it’s easy for you and your target audience to remember.
SOCIAL MEDIA EMAIL ADDRESS – so when you go on holidays manning the social media storefront can be delegated, and so you can filter it into a special email folder, so you can look only once per day. Perhaps a gmail account as you’ll need one to
BLOGS / RSS NEWS FEEDS — so social media spaces can automatically syndicate it.
SCHEDULE TIME IN YOUR SCHEDULE – get it done
PROFILE MANAGEMENT SOFTWARE – to watch your pages, those you manage and your competitors
COMMUNICATIONS PLAN — what do your customers want? what will they share?
RESOURCES – what do you have now, what is available for free on the net
ALLIANCES – who do you know, win/wins?
EDUCATE YOURSELF – fast track your success and avoid fatal errors.
GOOGLE ALERTS & ANALYTICS — on your website so you can identify what works and repeat it, as well as what does not, so you can eliminate it and focus on true success

Tickets still available for Social Media 101 Webinar on Nov.19, 2010

Sue Sutcliffe — Wed, 17 Nov 2010 14:57:15 +0000

Today is last day to register!

You’ll find out what social media is, who’s using it, and how to automate your communication to social media spaces such as like LinkedIn, Facebook, Twitter, YouTube and Flickr. You’ll learn:

nine essential steps to social media success
how to manage your social media profile efficiently
pitfals to avoid
tricks to make it as easy as sending an email

Seating is limited, so reserve your seat today and details you require to sit in on this webinar e.g. phone number to call and link to see presentation on your computer will be emailed to you…

Online Ticketing for Social Media 101 Webinar powered by Eventbrite

Facebook Unveils E-mail

Sue Sutcliffe — Tue, 16 Nov 2010 00:38:10 +0000

Very exciting announcement by Facebook. They’ve built the most popular website beating even Google, but will people trust it for their email?

So Facebook has debuted a sweeping messaging system–in the works for 15 months, according to Zuckerberg–that pulls in multiple channels of communication from across Facebook as well as other platforms, allowing for faster, shorter, and more real-time forms of messaging as well as Facebook's existing messaging service and chat client. Facebook messaging and chat are used by 350 million of Facebook's 500 million-plus active users around the world, and with 4 billion messages sent per day.

Get more on cnet… Facebook unveils e-mail, the sequel or check out this video…

Techie Tuesday – Social Media 101 & WordPress Blogging (August 31st, 2010) – Webinar

Sue Sutcliffe — Tue, 24 Aug 2010 11:00:19 +0000

Today, Sue Sucliffe is kicking off her new Techie Tuesday workshop series with a double billing of Social Media 101, your introduction to social media.

Every week, Sue hosts two knockout fabulous Webinars on Tuesdays from noon to 1pm, followed by another from 5pm to 6pm, each one including a half hour question and answer session.

Next week, Sue will be offering another chance to catch the Social Media 101 course, along with her new introduction to WordPress Blogging:

Social Media 101 (12pm – 1pm)

You’ll find out what social media is, who’s using it, and how to automate your communication to social media spaces such as like LinkedIn, Facebook, Twitter, YouTube and Flickr. You’ll learn:

- nine essential steps to social media success

- how to manage your social media profile efficiently

- pitfals to avoid

- tricks to make it as easy as sending an email

Seating is limited, so reserve your seat today and details you require to sit in on this webinar e.g. phone number to call and link to see presentation will be emailed to you.

WordPress Blogging (5pm – 6pm)

Not just a blog but also an intuitive and friendly content management system, WordPress forms the stable and secure basis for thousands of websites, commanding a whopping 87% of all blogs. Powerful and flexible with an enormous developer base, WordPress can be customized to fit your website needs, no matter how complex, with its easy customization and over 10 thousand plugins to choose from. Specializing in WordPress-powered sites, Sue Sutcliffe can help you build a knockout website.

In the following weeks, Sue will introduce you to blogging with WordPress, Facebook, LinkedIn, Twitter, Youtube, Flickr and Ning. Join in, learn, and grow your business!

Social Media 101 (August 18th, 2010) Webinar

Sue Sutcliffe — Tue, 17 Aug 2010 16:00:38 +0000

Learn what social media is, who’s using it, and how to automate your communication to social media spaces such as like LinkedIn, Facebook, Twitter, YouTube and Flickr. Fast track your success and understand the:

nine essential steps to social media success
how to manage your social media profile efficiently
pitfals to avoid, and tricks to make it as easy as sending an email

Seating is limited, so reserve your seat today and details you require to sit in on this webinar e.g. phone number to call and link to see presentation will be emailed to you.

Proposed Accessibility Standard for Information and Communications

Sue Sutcliffe — Tue, 01 Jun 2010 11:00:27 +0000

The proposed Accessibility Standard for Information and Communications outlines how businesses and organizations will have to create, provide and receive information and communications in ways that are accessible for people with disabilities. On May 31, 2010, the Ontario government announced that it will integrate three standards into one streamlined regulation. The three standards are: Employment [...]

WORKSHOP: Social Media 101 (May 27, 2010) Online Webinar

Sue Sutcliffe — Thu, 20 May 2010 21:34:30 +0000

You’ll find out what social media is, who’s using it, and how to automate your communication to social media spaces such as like LinkedIn, Facebook, Twitter, YouTube and Flickr. You’ll learn:

nine essential steps to social media success
how to manage your social media profile efficiently
pitfalls to avoid
tricks to make it as easy as sending an email

Seating is limited, so reserve your seat today and details you require to sit in on this webinar e.g. phone number to call and link to see presentation will be emailed to you.

Webinar lasts from 7:00pm – 8:00pm, followed by a free 30 minute question and answer session.

“Engaging Presentation”

Sue Sutcliffe — Sun, 25 Apr 2010 09:30:05 +0000

Mayor Larry O’Connor writes…

On April 16, the BEDAC – together with staff from the Durham Region Economic Development department – hosted its first event, a Social Media Boot Camp. Brock High School offered up a classroom as the prefect venue for the workshop. Thirty local businesspeople came to find out what social media is, who’s using it and how to automate their communications to take advantage of social media spaces such as LinkedIn, Facebook, Twitter, YouTube and Flickr.

Sue Sutcliffe, owner of ‘The Web Coach,’ shared her nine steps to a successful social media campaign, offered tips on how to manage your social media profile efficiently and tricks to make it as easy as sending an e-mail. Her presentation was so engaging that our local business owners kept her going for an extra 45 minutes.

via The Scugog Standard April 22, 2010 newspaper.