Social Media – Mystery or Massive Marketing Opportunity? (November 23, 2012) Whitby, Ontario

Let’s talk about Social Media for Business

  • Friday, November 23, 2012 (9:00 AM To 10:30 AM)
  • Williams Fresh Cafe, 1650 Victoria St. E, Whitby, ON
    Look for the “Business Roundtable” sign

In a roundtable, open space format, we’ll form our agenda for the 1 1/2 hours and put challenges and successes on the table.  Bring business cards, enthusiasm and a desire to learn.

This meet-up is suitable for those who are new in business and want ideas on growing their business. It is also suitable for those who have had success in growing their business through social media and are willing to share that with others. Our meet-up group is most successful if everyone is willing to share in the challenges/successes and everyone comes to learn from each other.

Register via Durham – Business Roundtable (GTA, Durham, Central East Ontario) (North York, ON) – Meetup.

When’s the best time to post to social media platforms?

When’s the best time to post to social media platforms to ensure your content is most seen? URL shortening service Bitly has crunched some new numbers. Success on Twitter and Facebook means posting in the early afternoons, while Tumblr likes the night life.

via For Social Success, Post To Twitter & Facebook In Early Afternoons, Tumblr In Evenings.

Social media: what a great marketing tool. It’s inexpensive, it’s customizable – but is it working?

In last month’s column, you learned how to plan and launch a social media campaign, but now you need to figure out how well it performs. Who are you attracting? What’s engaging them? What’s bringing in business? What’s floating like a lead balloon?

Read the rest of this column on Durham Trade and Commerce.

13 Mind-Bending Social Media Marketing Statistics

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them — and you. Even if you are a veteran inbound marketer, these stats will get the gears in your head turning about the still limitless possibilities that the internet provides.

via 13 Mind-Bending Social Media Marketing Statistics.

Infographic: The ROI of Social Media

Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing.  With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

Infographic: The ROI of Social Media
Infographic by MDG Advertising

via Measuring Social Media ROI | How To Measure Social Media Success | Social Media Agency | MDG Advertising.

RT @UnMarketing: This is why stats are dangerous…

Only 50% of U.S. Adults Use Social Media http://mashable.com/2011/08/26/adult-social-media-stats/

……….which means 117 million adult Americans are using social media. Heck, I’d even settle for 11.7 million.

Only 50% of U.S. Adults Use Social Media

mashable.com

Social media is not ubiquitous. In fact, says a Pew Internet Survey released on Friday, just half of U.S. adults are logged on to sites like MySpace, Facebook or LinkedIn.

8 hours ago · 716 · Like · · Share

via Facebook (1).

How do you measure Social Media ROI?

Just read an interesting post on Mashable called Should You Outsource Your Social Media Efforts? which talks about how…

The costs for social media support can vary widely — some social media consultants charge a flat fee per month for an agreed-upon scope of work, while others charge by the hour, at rates varying from $50 to $100 or more per hour. Whatever the cost, the bar for success will be set much higher when you’re actually paying someone to do it. Make sure you’ve established some measurable goals to ensure that your social media spending is moving the needle for your business.

They speak to measuring ROI which has been a topic I’ve been researching these past few months, and love their suggestions as a starting point:

  • Fan base growth:
    Hitting 1,000 fans or followers over a set period of time
  • Customer acquisition:
    Getting 50 redemptions per campaign on social media offers
  • Support of direct marketing:
    Adding 200 names to your e-mail database per month
  • Engagement:
    Achieving 20% participation by your fan base (e.g. Facebook “likes” and comments)

How are YOU measuring social media ROI?

3 Things To Achieve Biggest Social Media Impact Possible

Loved this post by Oglivy “Time for Brands to Adopt a Comprehensive Social Media Strategy (and Why You Need One)“ which highlights three things a company needs to do to achieve the biggest impact possible with Social Media Campaigns:

  1. Define their social brand — just how can they and should they participate in social media that is authentic to them. Not every company should put their 1,666 blogging employees in an aggregator like Microsoft.6 Not every brand should enlist women to tell men how they can score like Axe does via Facebook.
  2. Decide how to move your organization to adopt social media best practices via an Enterprise Change Framework.
  3. Establish a Marketing & Communications (Marcom) Social Media Engagement Framework outlining the best way for the organization to plan marcom programs.

If you need help getting more from your Social Media Campaign, please give me a call. It would be my pleasure to assist.

75% of the companies don’t monitor their online reputation?

Just read Harvard Business Review Analytics Services Studies Social Media and was not surprised to hear that…

“Most organizations are in discovery mode when it comes to social media,”

or that…

“the significant participation in the survey of more than 2,000 senior executives demonstrates how important the topic is—and it’s one they are working hard to figure out.”

I was however VERY surprised to read these statistics:

  • Three-quarters (75%) of the companies did not know where their most valuable customers were talking about them.
  • Nearly one-third (31%) aren’t measuring the effectiveness of social media on the business.
  • Less than one-quarter (23%) are using social media analytic tools.
  • A small number (7%) of participating companies are able to integrate social media into their marketing activities.

Especially that 75% of companies polled were not monitoring their reputation in this day and age and economy.   Don’t they realize that there are over 500 million active users on Facebook alone – over 1/2 of which participate once a day — even if they choose not to???

If you’re reading this blog and are not managing your online profile and need help getting started, give me a call. I’d love to show you how to protect the reputation you’ve worked hard to get.   We call it profile management and in our books it’s a must do, that is if you want to stay in business!