“Email Marketing” and “Autoresponders” are two terms that frequently come up when reading or searching for anything to do with Online Business or Internet Marketing. This article will discuss the basics of what they are, how to do them, and the benefits of using Email Marketing as part of your Online Marketing Strategy.

via What are Email Marketing and Autoresponders, and how do they help Internet Marketers?.

Facebook just published a Guide to Facebook Ads which includes detailed information about each part of the advertising process on Facebook. The guide talks about the kind of text and images that can make your ad stand out as well as how you can get the most bang for your buck out of Facebook Ads.

Social media allows allows you to meet new people – new friends, customers, prospects, alliances, mentors, employees and other people you need to suceed.  More importantly, it also allows you to quickly and efficiently keep in touch with your current customers which is bound to increase retention, referrals and exposure.

Do you know the number one reason why customers switch suppliers?

A book called “Lessons from the Field” by Howard Feiertag and John Hogan gives the following reasons for customers leaving:

o Death or moving away – 4%

o The influence of friends and relatives – 5%

o Competitor marketing and special offers – 9%

o Dissatisfaction with product or price – 14%

o Perceived indifference of the supplier – 68%

Although connecting with people face-to-face will always be the best way for two people to communicate, social media allows you to communicate with a large number of people very effectively.  Social media can also greatly improve your search engine ranking, and then there’s always the point that, some people just plain prefer to communicate with social media rather than email.

Life is a team sport and it’s important to ♥ your entire sphere of infuence — your friends, employees, suppliers, prospects, alliances, mentors, and other people you need to succeed.  Don’t let your competition win by default — ensure your brand is represented in all key markets.

Facebook has changed the idea of becoming a fan to something a little less committed – Like. Now you can like or recommend a fan page to your friends. The net effect is the same as your choice to like something is noted on your wall.

The big change is that Facebook wants you to start sharing your likes from anywhere on the web. Look for web publishers to start installing the FB like button on web sites, blog posts and in reference to individual items and products.

via Small Business Marketing Blog from Duct Tape Marketing.

I’ll am on holidays until…
Monday, March 22, 2010.

If you need help with your website, e-marketing or social media campaigns while I’m away, please do call our Service Desk
1-800-559-9253

Hope your March Break is awesome!

When you signup for PayPal, you can start accepting credit card payments instantly. As the world’s number one online payment service, PayPal is the fastest way to open your doors to over 150 million member accounts worldwide. Best of all, it’s completely free to sign up!

The PayPal Business Account features:

• Low cost. No start-up or monthly fees, no cancellation fees, and no minimum payments. Lower transaction fees than other merchant accounts
• Quick setup. Sign up and get started in minutes. No extra software or hardware needed
• Security. As an industry leader in fraud prevention and risk management, PayPal has 60%-70% lower fraud loss rates than other merchant accounts
• Network of buyers. One in three online buyers in the U.S. has a PayPal account, and over 58,000 users worldwide sign up for PayPal each day.

To sign up or learn more, visit: PayPal’s Website.

…many of the best online marketing folks these days know how to throw around a little web coding. Maybe they even know Joomla from Drupal, but it’s unlikely that they know about what it takes to roll out a relatively new, third-party technology across the entire corporate structure.

Read this eye opening post via 7 Things to Consider for Social Media in the Enterprise.

If you uploaded pictures of your family on Christmas Day to Facebook – or updated your status to dish on all your new goodies – you weren’t alone.

For the first time ever, Facebook ousted Google for most visited site in a day. Or at least, so tweeted Hitwise.

Read more via Facebook Tops Google for Most Visited Site on Christmas – Search Marketing News Blog – Search Engine Watch (SEW).

If videos are your thing, please visit and subscribe to my youtube channel http://www.youtube.com/user/aWEBthatWORKS.   If  you have a moment, please click on comment link, and tell me what you’d like to read more about. I’ve been helping people market themselves on the Internet since 1993, and  time permitting I’d like to help you too. Click here to find out more about YouTube, who’s using it, how often. If you require urgent assistance with YouTube, website, e-marketing and other social media, contact aWEBthatWORKS at 1-800-579-9253.

We’ve assembled 7 wonderful speakers, that will talk to you about tapping into the power of creativity fun and play into your work, knowing your customer’s buying styles and personality, developing your marketing message so that it’s targeted to your ideal buyer, effortless marketing, healthy living strategies for optimum health, getting past limiting beliefs and into the zone and finally you’ll become expert on making the most of online social marketing…

Plus you get breakfast and lunch and have a chance to network and connect to our speakers and teachers directly.

Now, I know if you’re like me…you’re wondering…why should I attend a day like this?

Well first of all…if you sign up now…you save…our regular price is $149.00 (GST) per person…but now until December 31st, it’s $109.00 (GST) per person and it’s just $199.00 if you bring a buddy…

Second of all it’s a tax savings this year…in 2009…

Third if you invest in yourself and you plan and set goals, it makes you more competitive and gives you a slight edge over your competitors.

Fourth…when you get this kind of learning it makes you better able to serve your customers…plain and simple.

So if you want to learn more about this event…log onto the website and see what we have in store for you on January 16th…the link is below…just click on it…

http://www.smallbusinessbigideas.com/CreateIgniteandInspire.pdf

Once you’re on that site…you can see who’s speaking, what the day is about, and of course you can ask me any questions about the event.

I would love to see you out on January 16th…So Jump in…2010 is looking Great!