In particular, Google+ is opening up a number of different opportunities for brands to get their videos seen and shared. It’s quite possible that we will look back on the Google+ launch as a landmark moment for social video advertising, because of the new possibilities it created for people to share, co-view, chat and text about entertaining videos.
If you’ve got video content, do yourself a favour and read this post!
Social assistance will be the next frontier spawned from social networking, and we’re all going to need it. We’ll require help managing our online relationships, tying our streams together, sifting through the noise, keeping up with what matters personally, finding who and what we need, and remaining productive.
Biz Stone, Evan Williams and Jason Goldman, three key founders of Twitter announced last week that they are launching a new company… The Obvious Corporation the company that originally incubated Twitter. They blogged…
In more than a decade of developing large scale systems on the Internet, we’ve never been more excited than right now. The possibility to reach and connect expansive numbers of people fundamentally changes the nature of what’s possible when it comes to building businesses on the Internet. Also, there’s room for innovation in how businesses measure success and more meaningful definitions of ambition.
I sure will be watching for The Obvious. What about you?
Even if you have chosen NOT to promote your business via social media, 70% of Canadians are using Facebook alone, so it makes sense to monitor your brand to see what people are saying about you there. Technology who explains ways you can manage your online profile including…
Creating a Google alert that tells you when people are mentioning your business, using a service like Technorati, Trackle or SocialMention, or simply searching Twitter daily for any comments. From there, it’s merely a matter of employing customer service.
in their post The Magic Weapon Against Online Complaints. How are YOU managing your online profile? Click on the link to read more on this vital topic and/or give me a call and I’ll help you setup a brand monitoring system that will keep you in the know.
People can be roughly divided into three types, depending on how they primarily experience the world. We call these Visual, Auditory or Kinesthetic (meaning related to touch or feeling). To the untrained eye people all look, sound, and feel just like ordinary folks, but to the trained person there are subtle, but important differences.
On February 15th, 2011 LinkedIn announced the launch of a simplified LinkedIn Account and Settings dashboard which just appeared for me yesterday.
Although LinkedIn claims member settings/defaults have not been changed, if you haven’t updated your LinkedIn account settings recently, I urge you to take a few minutes now because most people I offer fast track LinkedIn Training to tell me they didn’t even notice the options were there!
To see the Settings link, click on the small arrow to the right of your name (top right of your LinkedIn home page) and click on ‘Settings’. So long as you’re logged in, https://www.linkedin.com/settings/ should also work too.
BRAND - Decide on a brand and use it consistently on the web and in your social media spaces so it’s easy for you and your target audience to remember.
SOCIAL MEDIA EMAIL ADDRESS – so when you go on holidays manning the social media storefront can be delegated, and so you can filter it into a special email folder, so you can look only once per day. Perhaps a gmail account as you’ll need one to
BLOGS / RSS NEWS FEEDS — so social media spaces can automatically syndicate it.
SCHEDULE TIME IN YOUR SCHEDULE – get it done
PROFILE MANAGEMENT SOFTWARE – to watch your pages, those you manage and your competitors
COMMUNICATIONS PLAN — what do your customers want? what will they share?
RESOURCES – what do you have now, what is available for free on the net
ALLIANCES – who do you know, win/wins?
EDUCATE YOURSELF – fast track your success and avoid fatal errors.
GOOGLE ALERTS & ANALYTICS — on your website so you can identify what works and repeat it, as well as what does not, so you can eliminate it and focus on true success
Old friends pass away, new friends appear. It is just like the days. An old day passes, a new day arrives. The important thing is to make it meaningful: a meaningful friend or a meaningful day. ~ Dalai Lama
One of the categories SMBs ask for the most help with is social media. You need to quickly and easily keep an eye on what people are saying about you; more importantly, you need to participate in the social media conversation yourself, without drowning hours upon endless hours bouncing around various websites.
There are three great tools we’d recommend for pushing out updates to a variety of sites at once. All three have free, web-based services, and they’re great for working with teams, too. Depending on your specific needs and tastes, you could try out Hootsuite, Seesmic and TweetDeck.
If you want to see what people are saying about your company, your product, your location or your vertical in real time, try searching for relevant terms on Collecta or SocialMention.
You also have options for network-specific monitoring tools. To see how your tweets are performing, tryCrowdBooster. And remember, Twitter’s official analytics product is coming soon, too. For Facebook, use that social network’s Insights dashboard for your business’s Facebook Page.