Feed that hunger. Lunch and learn online with writer Heather M. O’Connor from the comfort of your own office. In these one-hour webinars – or lunchinars — you can taste-test the basics of writing:
• press releases
• web copy
• 30 second introductions
• taglines/slogans
It’s easy. All you need is a phone and a computer connected to the Internet. After registration, you’ll receive a telephone number to call, and a webpage link to click on.
Heather M. O’Connor is a successful freelance writer. She served three productive years as the Promotions and Marketing Director for the Durham Home and Small Business Association (DHSBA). During that time, through the use of good promotion, snappy press releases and a targeted media list, attendance at DHSBA’s monthly networking meetings skyrocketed from an average of twenty entrepreneurs to over a hundred – the association outgrew its venue twice.
Heather has given a number of seminars on promotional and web writing. Visit her website at www.merlinwrites.com.
What’s on the menu?
Sample these four great lunch-time webinars
RELEASE ME: How to write a killer press release
Wednesday, April 15, 2009 from 1:00 PM – 2:00 PM
It’s short. It’s sweet. It’s punchy. And if you do it right, it’s news. A well-written press release piques an editor’s interest enough to assign an article or news item, while still delivering all the goods for a cut-and-paste story.
Freelance writer Heather M. O’Connor takes attendees through the ingredients: a catchy headline and sub-headline, the correct format, an all-purpose boilerplate paragraph – and a news angle. She also explains how to develop a successful list of media contacts and the etiquette of communicating with them.
Tickets available at http://lunchinars.ning.com/events/release-me-how-to-write-a
SPINNING A GOOD WEB: Writing for the Internet
Wednesday, April 22, 2009 from 1:00 PM – 2:00 PM
What’s the difference between writing for print and writing for the Internet? Plenty! If you want your website to capture visitors instead of sending them clicking, you’d better figure it out. After all, your competition is only a mouse-click away.
Heather M. O’Connor knows all the tricks. Sign up for her crash course in effective web-writing. You’ll discover:
• How people “read” web pages
• How to make space work for you
• Words that carry their weight
• Why less is more
Tickets available at http://lunchinars.ning.com/events/spinning-a-good-web-writing
PERFECTING YOUR 30-SECOND INFOMERCIAL
Wednesday, April 29, 2009 from 1:00 PM – 2:00 PM
First impressions count. When you’re networking, you get 30 seconds to introduce yourself and ‘wow’ them with your business, product or service. Can you do it? What do you say?
A good infomercial sets you up as a confident professional, and sets you apart from your competition. Let Heather M. O’Connor show you how to write and polish your 30-second introduction. You’ll cover:
• Why you?
• Power words
• Different intros, different markets
Make your first impression a good one.
Tickets available at http://lunchinars.ning.com/events/perfecting-your-30second
SHORT, SWEET AND SASSY: Designing great taglines
Wednesday, May 06, 2009 from 1:00 PM – 2:00 PM
Finger-lickin’ good. Snap, crackle, pop. Good to the last drop. Good taglines are memorable – even timeless.
Finding strong words — the right words — to describe your business takes creativity. Shortcut the process with Heather M. O’Connor. She’ll help you explore the recipe for a powerful tagline.
Tickets available at http://lunchinars.ning.com/events/short-sweet-sassy-designing
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