According to the “Durham Region Cultural Mapping Project Final Report”, commissioned by Economic Development and Tourism…

“The creative economy is an economy driven by ideas, innovation, knowledge, collaboration and creativity. It is an economy in which people are paid to think. Creative jobs exist across all sectors including the ‘old economy’ of manufacturing and agriculture/resource attraction.”

Twitter offers the marketer the opportunity to quickly establish many of the foundational components necessary for creating an income stream. What normally would take you months to create could literally be accomplished very quickly.

1. Relationship building

2. One on one communication

3. Branding – Yourself or a Business

4. Establishing Trust

5. Recommendations by others – endorsements as ReTweets!

6. Marketing Alliances or Joint Ventures

7. Viral growth potential – Low cost “Word of Mouth” promotion

These are the Seven Foundational Components that can create your income.  Read entire article to find out How Can a Marketer Effectively use Twitter to Generate Income?.

Andrew Ballenthin, Founder of The Community Marketing Blog, Speaker and President of Integrated Marketing Consultancy Sol Solutions wrote…

1.  The term social media is preventing many businesses from seeing what the true value of this communication evolution is about. Leave the words behind, think of it as “interactive communication”.

2.  From a marketing perspective this is one of the greatest moments in communication history as mega brands through to entrepreneurs now have a vehicle for building engaging relationships based on two-way communication.

3.  Social media has the potential to humanize a business, and when executed correctly, new customers, additional sales and improved customer retention become possible as a result of following the rules that are govern any quality relationship.

4.  Now and over the next 5 years we will see a transition where mass communication converges with a greater weighting on the quality of the database’s relationship with a business.

5.  There is a timing-risk-reward factor for businesses that start this journey now, especially during an economic downturn, as it will enable them to separate themselves from competition, build loyalty, and continually learn how to fulfill client’s ongoing needs.

Continue reading this article. Visit the Community Marketing Blog.