Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work for everyone, businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. This guide is designed to help you track down those pieces and determine the ROI you’re getting on social media.

via  HOW TO: Measure Social Media ROI.