Sue Sutcliffe » social networking

Why Social Media Overload Means New Opportunities for Startups

Sue Sutcliffe — Mon, 01 Aug 2011 03:45:03 +0000

VERY interesting post by Mashable… Social assistance will be the next frontier spawned from social networking, and we’re all going to need it. We’ll require help managing our online relationships, tying our streams together, sifting through the noise, keeping up with what matters personally, finding who and what we need, and remaining productive. Read the [...]

Canadians Love Social Networking Sites!

Sue Sutcliffe — Tue, 30 Nov 2010 11:00:37 +0000

Check out Canadians Say Yes to Social Media for a great blog post about social media in Canada. It’s jam packed with great Canadian statistics like for example this one…

By year’s end, eMarketer estimates that about 15.1 million internet users in Canada will have visited social networking sites at least monthly, up from 13.6 million in 2009.

Just loved this e-marketing graph they inserted that shows the growth of Social Network Users in Canada…

Retailers Need Social Media!

Sue Sutcliffe — Tue, 19 Oct 2010 11:00:33 +0000

I just read Website Magazine’s What Shoppers Discuss Most on Social Networks which highlights key statistics about the impact of social media — in particular how consumers use social networking sites to: get advice on what to purchase; give advice on companies and products, and whether they post content specific to various industries.

Was interesting to hear that roughly 1/2 of respondents polled:

are fans of appliance brands or retailers on Facebook
use social networking sites to seek advice on electronics purchases
discuss apparel on social networking sites to compare prices
follow automotive brands or retailers on Twitter

Are your customers stalking you? How does your company rate?

HootSuite releases Team Collaboration Tools for Twitter, Facebook and Social Media platforms

Sue Sutcliffe — Mon, 26 Apr 2010 11:00:14 +0000

These Team Collaboration tools are specifically designed for collective message publishing and conversation monitoring by groups. This will allow enterprises and agencies to coordinate their efforts with colleagues and clients without sacrificing control over valuable account info or compromising the timeliness of messaging. Business and organizations can now assemble specific Teams to manage accounts, topics [...]

Keeping a Closer Eye on Employees’ Social Networking

Sue Sutcliffe — Mon, 29 Mar 2010 11:00:38 +0000

It has always been possible, of course, for employers to look at what their workers are posting on social media. Automating the process makes it more likely that monitoring will become commonplace, say both those who approve and those who disapprove. via Keeping a Closer Eye on Employees’ Social Networking – Bits Blog – NYTimes.com.

Learn my effective/efficient social networking system

Sue Sutcliffe — Sat, 27 Mar 2010 13:27:42 +0000

from the comfort of your desk on Apr.8, 2010 – Click here for more information.

The Durham Region Love Campaign

Sue Sutcliffe — Mon, 08 Feb 2010 14:02:15 +0000

The Durham Region Love Campaign is to focus on the positive, beauty and love found within the Durham Region. The Durham Region Love Campaign will be building a network that will spread the positive, beauty and love. Pictures of local areas, all seasons will be continuously created, along with picture layouts of special events. From time to time stories of positive and motivational things from local communities will be promoted through the network. Non profit and charities can use the network to promote themselves and fundraisers. An overall positive view of Durham Region and the communities within will be focused on, without negative influences. Only the beauty, positive and loving will be passed on!

To support and promote this, Community Digital Networks will be created to allow local businesses to assist in promoting the positive, beauty and love from Durham Region.

Through advertising on the digital network, businesses support the Durham Region Love Campaign. For the minimal cost of $25/month an advertising space will be created and placed throughout the Whitby Digital Network. An initial photo session and basic graphics work is included with the digital network & the digital network breaks down into 3 areas that the ads will be visible.

Digital Picture Frames:
The ad will be placed on the network of frames located at various locations throughout Whitby. The locations may vary from time to time but a minimum of 10 locations will be maintained at all times. The locations will be found on the website for the Durham Region Love Campaign that also contains links to each business advertising along with placement locations of frames. The frames will display a combination of images from the location placement, Whitby and Durham Region. The images will be updated 4 or more times throughout the year.

Social Networking:
Not only will the ads be placed within content created for the Durham Region Love Campaign. The campaign utilizes social networking sites that we will work with you to create an action plan to build, maintain and co-operatively work with the other businesses to promote your business. The main networking sites being utilized by the Durham Region Love Campaign are: Facebook, Twitter and LinkedIn, others will be added in the future.

Printed Media:
There will be posters, flyers and other media created to promote activities by Durham Region Love Campaign. Small ads will be placed for those businesses advertising on the Whitby Digital Network.

For more information please book an information session with John 905 697-6295

Social Media 101 + Facebook for Business (January 21, 2010) Whitby, ON

Sue Sutcliffe — Thu, 21 Jan 2010 21:13:59 +0000

Business and our lives are more and more driven by the computer. The whole phenomena of social networking has made a substantial mark on business and society. New opportunities with the likes of Linked-in and Facebook are exciting but need to be properly managed to maximize business advantage and protect your privacy. Millions and millions of people are using these media but few use them to their business and personal advantage. Also these areas are changing daily and it is important to be current. We will be delivering a number of small group sessions with a hands-on approach to Social Media. The small group format will allow those with wireless connected notebook computers to actually sign on and establish or modify their profile in real time. Others will be able to establish or modify their profile online through the facilitator’s computer. All participants should gain from the workshop their own profile and knowledge on how to add to it, ensure they are as safe as possible and maximize the business opportunity offered. These sessions should offer participants everything you wanted to know about Facebook but were afraid to ask.

If you attended my training today and would like to provide feedback and/or request notes, please click on comments below.

Looking For A Job? New Workshop Announced!

Sue Sutcliffe — Sat, 28 Nov 2009 17:19:22 +0000

Job-hunting? Don’t just hit the pavement – hit the Internet. Smart job hunters rely on LinkedIn and Facebook, two of today’s most important social networking websites, to forge valuable connections. By mastering the how’s and why’s of online networking, you can fish for the best jobs online, hook employers on your skill set and talent, and find the job you are looking for sooner.

WORKSHOP: Maximize Your Online Job Hunting Abilities
December 11th 9:30 am – 12:30 pm
Essential Communications, Whitby, Ontario

You’ll learn how to get your resume into the hands of decision-makers by:

Planning your social media strategy
Creating and optimizing your LinkedIn profile
Pumping up your e-resume with testimonials
Minding your p’s and q’s with good netiquette
Communicating and promoting your brand online

Log on, link in — get hired!

To register, or for more information about this workshop, and other workshops which have been specifically developed to assist you if you are currently looking for work, call Essential 905-668-4141 and tell them Sue sent you!

Fast Track Your Social Media Presence

Sue Sutcliffe — Mon, 23 Nov 2009 11:00:52 +0000

Claim.io (formerly ClaimMyName) now injects your brand into 300 of the most popular social media and social networking sites, creating an account on each site, securing your name and/or vanity URL, and embedding your messaging, logo and links into each account.

Why Claim Your Name?

Brand Protection - Claiming your name and other high value keywords on the most popular social networks prevents your brand from being hijacked and helps ensure that you own and control your presence online. Don’t wait until someone else claims your name and its too late.
Brand Exposure - Claim.io goes beyond protecting your brand. We establish a rich presence on each social network that includes your brand’s messaging, logo and a link back to your primary website. You fill out one form and we take care of the rest.
Search Engine Visibility - Increasing the number of inbound links (other sites that point to your website) is one of the most effective ways to increase your visibility on major search engines. When you claim you name across 300 social networks, each account that we create for you becomes a site that points back to your website.

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