♥ your customers!
Social media allows allows you to meet new people – new friends, customers, prospects, alliances, mentors, employees and other people you need to suceed. More importantly, it also allows you to quickly and efficiently keep in touch with your current customers which is bound to increase retention, referrals and exposure.
Do you know the number one reason why customers switch suppliers?
A book called “Lessons from the Field” by Howard Feiertag and John Hogan gives the following reasons for customers leaving:
o Death or moving away – 4%
o The influence of friends and relatives – 5%
o Competitor marketing and special offers – 9%
o Dissatisfaction with product or price – 14%
o Perceived indifference of the supplier – 68%
Although connecting with people face-to-face will always be the best way for two people to communicate, social media allows you to communicate with a large number of people very effectively. Social media can also greatly improve your search engine ranking, and then there’s always the point that, some people just plain prefer to communicate with social media rather than email.
Life is a team sport and it’s important to ♥ your entire sphere of infuence — your friends, employees, suppliers, prospects, alliances, mentors, and other people you need to succeed. Don’t let your competition win by default — ensure your brand is represented in all key markets.
