Posts Tagged ‘statistics’
75% of the companies don’t monitor their online reputation?
Just read Harvard Business Review Analytics Services Studies Social Media and was not surprised to hear that…
“Most organizations are in discovery mode when it comes to social media,”
or that…
“the significant participation in the survey of more than 2,000 senior executives demonstrates how important the topic is—and it’s one they are working hard to figure out.”
I was however VERY surprised to read these statistics:
- Three-quarters (75%) of the companies did not know where their most valuable customers were talking about them.
- Nearly one-third (31%) aren’t measuring the effectiveness of social media on the business.
- Less than one-quarter (23%) are using social media analytic tools.
- A small number (7%) of participating companies are able to integrate social media into their marketing activities.
Especially that 75% of companies polled were not monitoring their reputation in this day and age and economy. Don’t they realize that there are over 500 million active users on Facebook alone – over 1/2 of which participate once a day — even if they choose not to???
If you’re reading this blog and are not managing your online profile and need help getting started, give me a call. I’d love to show you how to protect the reputation you’ve worked hard to get. We call it profile management and in our books it’s a must do, that is if you want to stay in business!
Retailers Need Social Media!
I just read Website Magazine’s What Shoppers Discuss Most on Social Networks which highlights key statistics about the impact of social media — in particular how consumers use social networking sites to: get advice on what to purchase; give advice on companies and products, and whether they post content specific to various industries.
Was interesting to hear that roughly 1/2 of respondents polled:
- are fans of appliance brands or retailers on Facebook
- use social networking sites to seek advice on electronics purchases
- discuss apparel on social networking sites to compare prices
- follow automotive brands or retailers on Twitter
Are your customers stalking you? How does your company rate?
♥ your customers!
Social media allows allows you to meet new people – new friends, customers, prospects, alliances, mentors, employees and other people you need to suceed. More importantly, it also allows you to quickly and efficiently keep in touch with your current customers which is bound to increase retention, referrals and exposure.
Do you know the number one reason why customers switch suppliers?
A book called “Lessons from the Field” by Howard Feiertag and John Hogan gives the following reasons for customers leaving:
o Death or moving away – 4%
o The influence of friends and relatives – 5%
o Competitor marketing and special offers – 9%
o Dissatisfaction with product or price – 14%
o Perceived indifference of the supplier – 68%
Although connecting with people face-to-face will always be the best way for two people to communicate, social media allows you to communicate with a large number of people very effectively. Social media can also greatly improve your search engine ranking, and then there’s always the point that, some people just plain prefer to communicate with social media rather than email.
Life is a team sport and it’s important to ♥ your entire sphere of infuence — your friends, employees, suppliers, prospects, alliances, mentors, and other people you need to succeed. Don’t let your competition win by default — ensure your brand is represented in all key markets.
Did You Know That 50 Million Tweets Are Sent Daily?
Check out more interesting statistics about Twitter via Twitter Statistics: The Full Picture.
Top 5 Ways To Persuade The Social Media Naysayers In Your Life
Social media is here to stay and you know it, but how do you persuade those people in your organization that ‘don’t want to go there’? I usually start with one of the slides from my WHY SOCIAL MEDIA PRESENTATION…
then follow up with a few arm twisters e.g.
for the analytic type, or if the crowd can handle the ‘f’ word, I play the following presentation which has great one-liners you could play on…
What the F**K is Social Media: One Year Later
View more documents from Marta Kagan.
Would you like help persuading the Social Media Naysayers in your life? Ask me about my WHY SOCIAL MEDIA PRESENTATION !
Internet usage overtakes television watching
The survey, conducted by Ipsos Reid last fall found that Canadians are spending more than 18 hours a week online, compared to 16.9 hours watching television.
Interestingly, Internet usage and the number of hours watching television have both experienced a rise since last year. Web surfing is up from 14.9 hours last year and television watching rose to 15.8 hours.
Other media, such as newspapers, radio and magazines have all remained relatively stable in the last year.
The survey also found that the age gap in Internet usage is narrowing. On average, 18-34 year olds are spending 20 hours a week online, compared to 18 hours for those over the age of 35.
TubeMogul
TubeMogul, which allows you to upload a single video clip to dozens of video sites including YouTube and get comparative statistics such as; how many views did your video get on each site, and how long on average did viewers watch your clip on each site? It’s a great tool for moving beyond video upload to strategic video optimization.
Facebook Users Are Getting Older. Much Older.
Analytics company iStrategyLabs has examined the demographics stats from Facebook’s Social Ads platform, and they’ve reached some very interesting conclusions. Facebook’s userbase, as a whole, is getting much older very fast.
