- BRAND - Decide on a brand and use it consistently on the web and in your social media spaces so it’s easy for you and your target audience to remember.
- SOCIAL MEDIA EMAIL ADDRESS – so when you go on holidays manning the social media storefront can be delegated, and so you can filter it into a special email folder, so you can look only once per day. Perhaps a gmail account as you’ll need one to
- BLOGS / RSS NEWS FEEDS — so social media spaces can automatically syndicate it.
- SCHEDULE TIME IN YOUR SCHEDULE – get it done
- PROFILE MANAGEMENT SOFTWARE – to watch your pages, those you manage and your competitors
- COMMUNICATIONS PLAN — what do your customers want? what will they share?
- RESOURCES – what do you have now, what is available for free on the net
- ALLIANCES – who do you know, win/wins?
- EDUCATE YOURSELF – fast track your success and avoid fatal errors.
- GOOGLE ALERTS & ANALYTICS — on your website so you can identify what works and repeat it, as well as what does not, so you can eliminate it and focus on true success
Sue Sutcliffe
by Sue Sutcliffe, The Web Coach
