BRAND - Decide on a brand and use it consistently on the web and in your social media spaces so it’s easy for you and your target audience to remember.
SOCIAL MEDIA EMAIL ADDRESS – so when you go on holidays manning the social media storefront can be delegated, and so you can filter it into a special email folder, so you can look only once per day. Perhaps a gmail account as you’ll need one to
BLOGS / RSS NEWS FEEDS — so social media spaces can automatically syndicate it.
SCHEDULE TIME IN YOUR SCHEDULE – get it done
PROFILE MANAGEMENT SOFTWARE – to watch your pages, those you manage and your competitors
COMMUNICATIONS PLAN — what do your customers want? what will they share?
RESOURCES – what do you have now, what is available for free on the net
ALLIANCES – who do you know, win/wins?
EDUCATE YOURSELF – fast track your success and avoid fatal errors.
GOOGLE ALERTS & ANALYTICS — on your website so you can identify what works and repeat it, as well as what does not, so you can eliminate it and focus on true success