I think a better name would be e-logo really, as a favicon is an important part of corporate identity. If you’re surfing with a newer version of Microsoft Internet Explorer or Firefox, you’ll see some sites (like ours) have custom favicons in the location bar, on the tabs and beside the name of the page in your favourites.

Q. How much does it cost to put a Favicon on my website?
AWEBthatWORKS will use your existing logo to create a custom favicon for you, and will install it on your website for $45.

Q. Can I use my logo?
Due to size issues, complex logos do not translate well as favicons, although symplistic ones do. If your logo is too complex, you may want to consider using part of it (we use a letter from our logo) or another graphic, like a happy face.

Web glue (noun) 1. web site content that keeps people on your site longer and encourages them to return.

Everyone knows it’s easier to sell an existing customer than to find and woo a new one. Regular customers come back again and again–they already like what you offer. The same idea applies to your web site. But how do you make visitors want to come back?

Two words: Web glue. Smart organizations build a road back to their door and a reason to travel it with Web glue. They know that the money they spend to attract visitors to their web site is wasted if prospects don’t buy on their first visit or come back again. A click of the mouse and they’re gone, never to return.

Web glue is a critical part of building regular traffic and repeat business. It entices people to explore a site and bookmark it as a future destination.

So what is Web glue? Let’s look at a few examples…

A caterer knows that her best prospect loves good food but doesn’t love cooking for a crowd. By adding a recipe-of-the-month feature, she creates top of mind awareness, and brings those prospects back month after month, looking for her latest gourmet recipe. She knows that the visits renew interest in her service and may even prompt a booking.

Monthly specials make great Web glue — people are always looking for ways to save money. So do newsletters, chock-full of news, tips and interesting links.

Think about what makes you bookmark a site. What Web glue are they using to bring you back?

Like any marketing strategy, your plan should include a tracking mechanism. That way you can see if visitors are ‘stick’ing around.

Web glue (noun) 1. Another smart e-marketing solution from aWEBthatWORKS, the web marketing specialists.

Please keep your eyes open for a way you can add a hook to your web site.

What do I mean by a hook? It’s a way to “catch” potential clients. Like preferred customer cards and mailing lists for walk-in clients, the hook on your website entices your prospects to submit their contact information.

On your website, the hook may be a newsletter or free article. By offering a hook, you can follow up with people who are interested in what you have to offer.

Sound like a good idea? Contact me today to arrange a good time to brainstorm the solution that’s right for you.