Sue Sutcliffe » SOCIAL MEDIA SPACES

Watch This and Win! Brilliant Business Brand Uses for YouTube

Sue Sutcliffe — Sun, 30 Oct 2011 11:00:38 +0000

Who’s using YouTube? Businesses—lots of them. Is yours?
In my October social media column in the Durham Business Times, I suggest plenty of ways to make this fast-growing marketing tool work for your business. But seeing is believing.

Consider these viral video successes. The Old Spice Guy’s rich “Hello, Ladies.” Home Depot’s easy how-to’s. T-Mobile’s “Welcome Home” flash mob. You’re probably familiar with at least one of these runaway hits.

But not every great application needs a big business budget. Right here in Durham, the Bowmanville Zoo uses YouTube to provide an intimate, bars-free visit with some of their beautiful but dangerous critters.

So let’s put our heads together. Has your organization found a creative or effective use for social media video? Post the link here. Have you seen great examples on the web? Share them with us. Comment on why they work. Let’s see how many outstanding videos we can post.

On October 15, I’ll do a random draw from everyone who shared a link. One lucky winner will win a free ticket to the social marketing webinar of his or her choice ($50 value.) The winner will be announced in my November social media column which explains how to incorporate and optimize your company’s videos.

Ready, Set, Go! FACEBOOK Timeline about to launch!

Sue Sutcliffe — Thu, 29 Sep 2011 14:02:03 +0000

My coaching clients and those who listen to me speak about social media have heard me say over and over again not to trust technology — ever. I caution people that although the delete button may appear to delete the information you’ve typed, it’s no guarantee no one will see it or for that matter that the information won’t be archived somewhere. With that said, I was very surprised recently how many posts I chose to delete when I upgraded to the new Facebook’s new timeline which is about to be imposed on everyone.

Timelines is just one of the many things announced in their F8 update and you’ll want to actively participate in. I have many concerns, and just found a post which summarizes the problems and tells you how to protect yourself. It’s called 3 Fights to Expect When You Get the New Timeline.

Try this on Facebook… Subscribe

Sue Sutcliffe — Tue, 20 Sep 2011 11:00:04 +0000

You’ve always been subscribed to friends. Now you can hear from journalists, celebrities, political figures and other people too even if you’re not friends. It’s easy, just click the Subscribe button on someone’s profile to get their public updates in your News Feed. For each person, you could hide all game stories, see just photos, [...]

LinkedIn added a “Volunteer Experience & Causes” field to Profiles yesterday.

Sue Sutcliffe — Thu, 08 Sep 2011 11:00:16 +0000

Did you know that one out of every five hiring managers in the U.S. agree they have hired a candidate BECAUSE of their volunteer work experience? Would someone’s volunteer experience sway you when hiring?

The Growth of Social Media: An Infographic (NOT A FAD!)

Sue Sutcliffe — Thu, 01 Sep 2011 04:47:08 +0000

I came across this amazing infographic yesterday and had to share it with everyone… via The Growth of Social Media: An Infographic (NOT A FAD!).

Sue Sutcliffe — Thu, 25 Aug 2011 14:04:31 +0000

Facebook Phasing Out Places

Sue Sutcliffe — Thu, 25 Aug 2011 14:04:18 +0000

Tucked near the end of Facebook’s 1,200-word blog post detailing a slew of privacy changes was a short obituary for a Facebook feature unveiled with great fanfare last year: Facebook Places, a check-in service that allowed users to share their locations on Facebook and redeem coupons.

Facebook quietly admitted that it would be “phasing out” Places, which had been available only on cellphones, while at the same time expanding the ability to add locations to posts by allowing users to tag cities, venues and landmarks in everything from status updates to Wall posts using any device.

Read the entire post via Facebook Axes Places: Who Will Miss It?.

Why Social Media Overload Means New Opportunities for Startups

Sue Sutcliffe — Mon, 01 Aug 2011 03:45:03 +0000

VERY interesting post by Mashable… Social assistance will be the next frontier spawned from social networking, and we’re all going to need it. We’ll require help managing our online relationships, tying our streams together, sifting through the noise, keeping up with what matters personally, finding who and what we need, and remaining productive. Read the [...]

LinkedIn: Embeddable Job Application Tool For Companies

Sue Sutcliffe — Tue, 26 Jul 2011 03:49:05 +0000

What can you do with LinkedIn?

Sue Sutcliffe — Thu, 21 Jul 2011 11:00:05 +0000

Market yourself, your brand and your organization Connect with 100 million members in 200 countries Tap into the wisest minds in business Discover job opportunities Open doors to new customers, connections & prospects And all from your own computer! Find out how aWEBthatWORKS can help fast track your LinkedIn success! http://www.awebthatworks.com/linkedin.86.php