Now that sponsored stories have had almost half a year to germinate, a growing number of pundits are saying that these ad units perform about 50 percent better than other types of promotions on the site.

via What’s The Deal With Facebook’s Ad Prices?.

Today, Facebook announced that they’ve partnered with Skype to offer free and fast video calling, and some other improvements to chat.  Sound interesting?  Hopefully it will be more embraced than it was in 2007 when MySpace first introduced it. Read all about Facebook’s announcement on their blog… Call Your Friends Right From Facebook.

Biz Stone, Evan Williams and Jason Goldman, three key founders of Twitter announced last week that they are launching a new company… The Obvious Corporation the company that originally incubated Twitter. They blogged…

In more than a decade of developing large scale systems on the Internet, we’ve never been more excited than right now. The possibility to reach and connect expansive numbers of people fundamentally changes the nature of what’s possible when it comes to building businesses on the Internet. Also, there’s room for innovation in how businesses measure success and more meaningful definitions of ambition.

I sure will be watching for The Obvious. What about you?

http://suesutcliffe.eventbrite.com for more information.

Even if you have chosen NOT to promote your business via social media, 70% of Canadians are using Facebook alone, so it makes sense to monitor your brand to see what people are saying about you there. Technology who explains ways you can manage your online profile including…

Creating a Google alert that tells you when people are mentioning your business, using a service like Technorati, Trackle or SocialMention, or simply searching Twitter daily for any comments. From there, it’s merely a matter of employing customer service.

in their post The Magic Weapon Against Online Complaints. How are YOU managing your online profile? Click on the link to read more on this vital topic and/or give me a call and I’ll help you setup a brand monitoring system that will keep you in the know.

Facebook remains the most frequently used social network, but LinkedIn has become the most valued, according to a recent study by ROI Research and sponsored by Performics.

Read entire post via MediaPost Publications.

Sharing Posts on Facebook Page

When you hit the ‘share’ button on Facebook, the post you are sharing generally appears on your personal profile, however you CAN share it on your business pages quite easily.  Here is how it is done:

1. Hit the ‘share’ button — a window will pop up…
   
2. Click on “On your Page” and window will change to…
   
3. Select the page you wish to share it on and hit the “Share Note” button

A short series of posts designed to help newbies understand some social media strategy behind the professional use of Twitter via Social Media Today.