Work With Us enables you to showcase your employment branding message or relevant jobs on each of your employees’ profile pages. Viewing your employees’ profiles is one of the most common ways talented professionals are interacting with your brand on LinkedIn. Work With Us allows you to participate in every one of these interactions through exclusive ownership of the ad units on each of your employees’ profile pages. Access the power of your employees’ networks to connect passive talent with your brand and relevant jobs.

Reach top talent in context

• Be part of the conversation every time a candidate engages with one of your employees
• Drive quality traffic to your LinkedIn Career Page or career site and to your most relevant jobs
• Reach your employees’ best professional connections to let them know you are hiring
• High relevance leads to viewer engagement far exceeding industry averages
• Feature your most relevant jobs with Work With Us – Jobs For You
• Display the most relevant jobs on every employee’s profile
• Each viewer sees jobs specifically targeted to his or her LinkedIn profile data
• High relevance yields click through rates up to 75 times typical banner ads

*Minimum LinkedIn jobs investment required

via LinkedIn: Products & Services.

Always use secure connection (HTTPS) in Facebook and Twitter settings as it’s more secure as it encrypts your account information. You can do this by adjusting settings.

Back in March, Facebook launched a new site for it’s advertisers called Facebook Studio which celebrates innovation and creativity on Facebook.

It’s is a place to learn, share your work, and find inspiration. Visit and find out how agencies and marketers can make an impact by marketing with Facebook. You’ll find great creative ideas from around the world, as well as the resources you need to find answers and create your own campaigns.

This site is a must read for any serious Facebook Marketer, because in addition to their blog it features:

Learning Lab

makes it easy to learn all about Facebook’s marketing tools and how to put them to use including:

• Research
• Facebook platform
• Places & Deals
• Sponsored Stories
• Facebook Ads
• Facebook Pages
• Facebook Marketing

Galleries

Allows you to search Facebook Campaigns by:

• MOST RECENT
• MOST LIKED
• MOST SHARED
• REGION
• LANGUAGE

Spotlight

Celebrating the very best work created using Facebook. Submit your Facebook Campaign and be automatically eligible to win an award.

Are you inspired?

Why not give me a call so we can talk about how we can help you develop an award winning Facebook Campaign.

Everything you do Twitter is out there for all to see, so you can have no excuse when the soup hits the fan.

via What is Your Tweet Volume Doing for Your Reputation? | Social Media Today.

I have a theory (and teach it in everyone of my Social Media Keynotes) that people who use social media get so comfortable/caught up with sharing they forget who it is that they’re talking too. I ask them if they’d hand their house keys to everyone on their friends list? I ask them how many time they’ve heard someone say “He seemed like such a nice guy or gal” or “She was friends with my kids” when the black hat gets caught and the story hits the news. I tell them that it makes me cringe each time I hear someone do a Facebook countdown e.g. 4 sleeps to Jamaica, 3 sleeps to Jamaica, and that we need to watch out for each other and add comments like — let me know the name of that company you hired to house sit — to protect them.

How many people do you know who use locational based services like Foursquare and Google Buzz and constantly broadcast where they are?

Mashable writes that…

Stories about status updates leading to burglaries are becoming commonplace. You may remember that video podcaster Israel Hyman was robbed after tweeting that he was out was out town, and there’s even evidence to support the notion that burglars are turning to social media to find their targets.

Perhaps I have a suspicious mind, however I specifically do not note my location on location based services when my house is unattended. I’ve always thought this was common sense, however as a friend of mine is fond of saying, common sense is not so common.

Please tell your friends that sharing is good, but over sharing is not.  New services like PleaseRobMe.com make it easy for robbers to locate people who constantly tell everyone when they are away from home, and although it seems that  subsequent to writing this post, PleaseRobMe.com has stopped aggregating information for the time beign (until they find a suitable way to continue), they will not be the last.

Do you know someone who constantly tells everyone where they are? Be a real friend and share this post with them.

If you are annoyed with this new Facebook feature and want remove them or turn them off, read this great article by Harsh Ajmera… How to Disable Facebook Questions.

Just read an interesting post on Mashable called Should You Outsource Your Social Media Efforts? which talks about how…

The costs for social media support can vary widely — some social media consultants charge a flat fee per month for an agreed-upon scope of work, while others charge by the hour, at rates varying from $50 to $100 or more per hour. Whatever the cost, the bar for success will be set much higher when you’re actually paying someone to do it. Make sure you’ve established some measurable goals to ensure that your social media spending is moving the needle for your business.

They speak to measuring ROI which has been a topic I’ve been researching these past few months, and love their suggestions as a starting point:

• Fan base growth:
  Hitting 1,000 fans or followers over a set period of time
• Customer acquisition:
  Getting 50 redemptions per campaign on social media offers
• Support of direct marketing:
  Adding 200 names to your e-mail database per month
• Engagement:
  Achieving 20% participation by your fan base (e.g. Facebook “likes” and comments)

How are YOU measuring social media ROI?

StumbleUpon is hot. The discovery and recommendation engine that makes web browsing a lot like channel surfing just announced it’s now handling 1 billion stumbles per month.

Read the entire post on Mashable… StumbleUpon Hits 1 Billion Stumbles Per Month.

#social #media #statistics

http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2011.pdf