Where Are You On The Social Technographics Ladder?
Conversationalists are a new type of online content creator who accounts for 33% of the online population, and they’re sandwiched in between the most involved web users who either blog or publish web content — called “creators” (24%) — and the more passive “critics” (37%), who participate online as commenters and reviewers. In the social hierarchy, critics are followed by collectors (20%), joiners (59%), spectators (70%) and inactives (17%).
via Profile of a Status Updater: It’s a Woman’s World [Report].
