Have you claimed and optimized your brand’s free Google Local page (formerly Google Places)? Here are 4 reasons you should do so today:
1. Google Dominates Online Search
Everyone knows that Google is the king of search engines. If you want to rank well in Google, you need to play by its rules. Don’t be afraid to experiment with keyword inclusion and placement to see what gives you the best return. And by the way, when it comes to Google Local, don’t waste time: Google ranks factors the age of your Local page into its ranking.
2. It May be Your Only Digital Signpost
If you’re a young brand that hasn’t yet had the time or resources to build a strong online platform, your Google Local page may your only online outpost. Verifying this page, therefore, is critical to online exposure. Be sure to add your correct address, phone number, and any other pertinent information, as well as associating yourself with the relevant business category. For added engagement, don’t forget to include video and/or image content.
3. Reviews Are Your Best Friend
Google Local pages offer a clear ranking and commenting option. The personal recommendations of your clients are the best press any business can have. Furthermore, reviews containing relevant keywords can be gold for your search engine optimization process. Take the time to make review options accessible and attractive to your customers, especially the locals.
4. The Power of Local
It all comes back to creating local traffic. Google Local provides your brand with an online platform that targets your local market. Be sure to include location-specific keywords. Integrate active social media spaces. It’s all about making your brand easy to find, both online and in reality.