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Are You “Pin” It to Win It?

Want to boost referrals to your website? Pinterest may be your answer. This social media newcomer was the surprise smash hit of 2011. Pinterest users hit the 10 million mark, growing 430% in just three months. But here’s why business is getting in on the game: Pinterest directs more traffic to third-party sites than Google+, … Continue reading “Are You “Pin” It to Win It?”

You ought to to be in pictures: video for business

Think YouTube is only about goofy stunts and music videos?  Think again.  Video marketing is on the rise.  According to an April 2011 social media marketing industry report, three-quarters of those who surveyed intend to increase their use of YouTube and video marketing, making it the top area in which marketers will invest in 2011. … Continue reading “You ought to to be in pictures: video for business”


Watch This and Win! Brilliant Business Brand Uses for YouTube

Who’s using YouTube?   Businesses—lots of them. Is yours? In my October social media column in the Durham Business Times, I suggest plenty of ways to make this fast-growing marketing tool work for your business. But seeing is believing. Consider these viral video successes. The Old Spice Guy’s rich “Hello, Ladies.” Home Depot’s easy how-to’s. T-Mobile’s … Continue reading “Watch This and Win! Brilliant Business Brand Uses for YouTube”

Durham Business Times

It’s time for your website to plug in and button up

They’re everywhere–buttons asking you to “Share” this and “Like” that.  The Internet is atwitter with ways to endorse your favourite businesses, posts, products and services.  Half of the world’s top 10,000 websites link to Facebook or Twitter on their homepage.  Does yours? hy let people push your buttons? Because they’re delivering a call to action. … Continue reading “It’s time for your website to plug in and button up”


Welcome to my facebook page

Ever visit Red Bull on Facebook? A multi-coloured torrent of arrows points to their “Like Me” button. Did this welcome page work? Yup – a good 15 million times. It pays to create a good first impression with Facebook’s 500 million users. A clear and engaging welcome (or landing) page gives visitors an immediate sense … Continue reading “Welcome to my facebook page”