SUE SUTCLIFFE – Biography

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Sue Sutcliffe is an #OnlinePower Coach and highly-recommended
Sales & Marketing Maven and Digital Trainer.

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Cutting her teeth in traditional marketing thirty-five years ago, Sue was one of the first to recognize how lucrative digital marketing can be.

 

Determined to enhance the relationship-building aspects of the Internet, she delved into the world of code, website building, search engine optimization and apps long before anyone had even heard about Facebook or Twitter.

 

This launched her twenty-five year career as the Web Coach and the Marketing Maven. Honoured by these monikers, Sue is happy that her scorecard of firsts – and her focus on all-things-digital – has added her actual name to the shortlist of experts called by CEO’s when they want to monetize the Internet.

 

How has she made it onto that coveted hot list? She has quantifiable success in working with business owners and sales teams to increase sales, grow engaged customer bases and improve cash flow.

 

As a pioneer in her industry and a leader in the business community, Sue is a sought-after digital marketing speaker and trainer whose witty, passionate and down-to-earth manner has propelled thousands of marketers, salespeople and business owners to embrace their online power, grow their networks, and drive leads.

SCORECARD OF FIRSTS
 

  • One of the first 10 website designers in Canada.
  • The first to create a certified secure and safe online shopping mall in Canada.
  • A frontrunner who created the Ontario college curriculum that trained many of today’s top marketing and advertising executives.
  • Advocated for safe Internet use and worked to advance Canada’s digital landscape.
  • When companies were incurring costs from their Internet strategies, Sue was spurring businesses forward with profitable digital marketing campaigns, online stores, and community building campaigns.
  • Spoken at hundreds of conferences here at home and internationally. At each event, she reinforced proven digital marketing and social media practices to drive business owners and executives to use the Internet to generate sales and improve cash flow.

CORE COMPETENCIES
  • WEB & SOCIAL MEDIA MARKETING
    Assisted 1000s of clients in various sectors ranging from public to private to not-for-profit develop, manage and increase ROI from websites, blogs and popular social media channels
  • EFFECTIVE COMMUNICATION & INTERPERSONAL SKILLS
    Extensive experience helping, leading, collaborating, and developing strong long-term relationships & effective partnerships
  • HIGH IMPACT PRESENTATION & TRAINING
    Engaging speaker, workshop facilitator, conference speaker and one-to-one digital marketing/business coaching
  • CREATIVE THINKER/PROBLEM SOLVER
    Great listener that loves helping people create win/win solutions and believes there is no mountain that cannot be scaled
  • COMPUTER/TECHNICAL PROWESS
    Proficient with most popular word processing, spreadsheet and presentation applications, web publishing tools/languages, and web analytics/reporting tools
  • PROJECT MANAGEMENT
    Strategic plan, prioritize & co-ordinate multiple projects, stakeholders, timelines and budgets
  • STRATEGIC MARKETING COMMUNICATION
    25+ years experience from research, analytics and marketing planning to brand development, design and growth hacking
  • DIGITAL COMMUNICATION MASTERY
    From planning & developing innovative digital marketing campaigns, to writing & editing web content, graphic design, to building online communities and measuring results

SUE IS A LIFELONG LEARNER

MARKETING

 
  • Digital Communication and Media/Multimedia
    Internet (Since 1993)
  • Web Design & Development
    Onramp
  • Designing With Desktop Publishing
    Business & Professional Research Institute

LEADERSHIP

 
  • Self Employment Business Program
    Newport Training Group
  • Administrative Practices
    Centennial College
  • Organizational Development Program
    Durham College
  • Management Development Program
    Seneca College

MISCELLANEOUS

 
  • Blue Umbrella Training
  • Moving to a Million
    Sales Training
  • Verbal Aikido:
    Pure Communications Mastery
  • Customer Service:
    Front Line Solutions
  • Emergency First Aid
    St. John Ambulance

Sue is a marketing maven, coach, trainer and leader
in her industry, the business world and the communities she serves.

  • 1997 — Durham Home & Small Business Association “Business of the Year Award”

  • 1996 — Website Design Awards from Yahoo!, Netscape & Web Side Story

  • 1996 — First Online Shopping Mall In Canada To Be Certified Secure by the Royal Bank

  • 1998 — Greater Oshawa Chamber of Commerce Business of the Year Nominee

  • 2003 — Durham Home & Small Business Association “Betty Penny Award”

  • 2007 — Shopaware: “Superstar” local business wins first annual ShopAware

  • 2008 — Durham Home & Small Business Association “Lifetime Membership”

  • 2009-2019 — Walk for Memories Fundraiser

  • 2010 — Accessibility Professionals of Ontario “Customer Service for the Disabled”

  • 2016 — Dominate The Digital — Durham Region’s first Digital Marketing Conference

  • 2017 — Ajax/Pickering Board of Trade “Eco‐Business Certificate”

  • 2019 — Blue Umbrella Certification

Sue is on a mission to make the world around her better, and is proud of the 100+ testimonials she’s received.

 

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Elle

Sue was a valuable member to Toronto's Social Media Week team at the 2017 conference. Her enthusiasm, hands-on approach and problem-solving skills made her stand out as a leader. All the best Sue!

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Nick Mawani

Sue is a true gem, an amazing professional and a great contributor to our local community in Durham Region. I am constantly inspired by Sue's tireless efforts to have a positive impact both in business and personally.

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Pam Mansfield

For many years I worked with Sue Sutcliffe as a director of the board at DHSBA. I found her enthusiasm, professionalism and work ethics were a great asset to the DHSBA. Under her presidency the DHSBA grew to the point we had to find a larger venue as we were experiencing 80 to 100 members at a meeting. Sue knew how to reach out to even the newest business. Sponsorship was high and the speakers were extraordinary. All because she inspired us all to be the best we could be. I highly recommend Sue Sutcliffe and her team because of their caring, work ethics, fabulous ideas and knowledge for any position or project.

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Karen Hunt

I have had the opportunity of working with Sue Sutcliffe for over the past 10 years. Sue is a most enthusiastic and highly charged individual. Her professionalism and her passion of community involvement has been a huge benefit to Durham Home and Small Business Association. She has given freely of her time and has lead that group to a mature and dynamic level. Durham Region is very fortunate to have someone like Sue who gives so much of herself in assisting and mentoring other business colleagues to lead them on to success!

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Kelly Melanson

Sue Sutcliffe is a true philanthropist, she puts so much heart into her volunteer work especially with the DHSBA and has done so for years. Her commitment, loyalty and her expertise adds so much value to every board she sits on.

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Penny Judge

I heard about Sue long before we met and since meeting her a few years ago, I witnessed all of the fabulous things I heard. Sue's company helped me out with my business website and social media strategy. That was so helpful but what impressed me even more is Sue's commitment to the community through the social responsibility of her company. Her giving program... (perhaps it's more of a movement than just a program) has provided the not for profit sector the same tools that she provides to business but at cost. Even more impressive is her new sharing program so if a business purchases a workshop one will be given to a charity or not for profit free! Thanks to Sue for all she does and providing a much needed service!

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Kerri Bouffard

Sue is one fantastic person to work with. I had the pleasure of working alongside Sue on the board of the DHSBA. She is fair, consistent and has outstanding ideas. Sue concerns herself with the benefit of the group and members and not what she has to gain herself. I highly recommend Sue for her honesty and passion in everything she does!