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SSL CERTIFICATES: What they are, why you need them, and how to get started

With the ever- evolving development of the internet and an increase in the number of and sophistication of users, website owners should take proactive measures to insure the integrity of their site.  The easiest and most cost-effective way to do this is with an SSL certification. BASIC TERMINOLOGY AND BACKGROUND HyperText Transfer Protocol (HTTP) was … Continue reading “SSL CERTIFICATES: What they are, why you need them, and how to get started”

LinkedIn

LinkedIn Endorsements and Recommendations are a great way to Build Authority and Relationships!

An essential ingredient in the sales process is building credibility, and there is no better way to do that than having people endorse or recommend you, as people will believe far more about what others say about you than what you say about yourself. What’s the difference between a LinkedIn Endorsement and a LinkedIn Recommendation? … Continue reading “LinkedIn Endorsements and Recommendations are a great way to Build Authority and Relationships!”

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Google announces today that it will build Toronto’s neighbourhood of the future

As expected, Alphabet’s Sidewalk Labs has partnered with Waterfront Toronto to develop a new waterfront community called “Quayside.” The more than $1 billion development will see the creation of new public spaces, residential and commercial buildings, and advanced infrastructure for Toronto’s thriving tech industry. “The district will become a place for tens of thousands of people to live, work, … Continue reading “Google announces today that it will build Toronto’s neighbourhood of the future”

Warning

WARNING for all Wi-Fi users. Security flaw found that lets hackers eavesdrop on your devices. It’s critical you…

Make sure all devices and the firmware of your router are updated ASAP! This affects all modern Wi-Fi equipment, from mobile phones to tablets to workstations, routers, printers and more. This is a big deal and has very widespread security implications. Source: Wi-Fi security flaw found that lets hackers eavesdrop on your devices

What is your customer retention and referral incentive strategy?

Do you have a system to Win Back Customers?

Kudos to Hive.co for their blog post about winback campaigns. They write… though customers may not open a particular email, 45% of customers will read subsequent emails. This is the goal of a winback campaign – to send a series of emails that are likely to re-engage leads that are falling off. They’ve done a … Continue reading “Do you have a system to Win Back Customers?”

The path of least resistance should be the path to you -Sue Sutcliffe

4 Things You Must Understand To Succeed in Business

One of the most fatal marketing and sales mistakes I see people make, is being hard to deal with. These people inevitably close their doors blaming a bad market or a bad deal but at the end of the day it’s because they don’t understand or practice ‘top drawer’ customer service e.g. When someone is … Continue reading “4 Things You Must Understand To Succeed in Business”

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To you it is promotional material… #marketingfail

This morning when I got in my car, I had to get out again, because there was piece of paper on my windshield… Putting your marketing material — garbage to everyone but you — on someone’s dash is wrong on so many levels: When people discover paper on their car’s window (parked in their driveway), … Continue reading “To you it is promotional material… #marketingfail”

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Twitter announces tweet limit increase — from 140 characters to 280 characters — but only for some!

According to Twitter We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint. We are excited to share this … Continue reading “Twitter announces tweet limit increase — from 140 characters to 280 characters — but only for some!”

Facebook

27 Facebook Groups About Networking in Durham Region

Did you know that there are 27 FACEBOOK GROUPS that contain the words… “Durham Region Networking”? and that you can refine the search to review only conversations and upcoming events or perhaps #DurhamRegion or individual municipalities names: #Pickering #Ajax #Whitby #Oshawa #Clarington #Scugog #Brock #Uxbridge Facebook networkers beware! Before you jump in a conversation be sure to read the rules – … Continue reading “27 Facebook Groups About Networking in Durham Region”

Facebook

Facebook Introducing More Ways for Businesses to Drive Offline Outcomes

Facebook Facebook Business announced in their blog yesterday that… Businesses can now build custom audiences from their offline conversion event sets comprised of people who have previously purchased offline. These new types of audiences enable businesses to dynamically re-engage shoppers based on their interactions through offline channels such as stores or call centers. For example, … Continue reading “Facebook Introducing More Ways for Businesses to Drive Offline Outcomes”

Are you Winning or Losing at Social Media Marketing?

It breaks my heart to see entrepreneurs who have excelled at the traditional business game for years, fail miserably at social media  marketing game. They see social media as a money pit and have no idea people are laughing at them behind their backs and blocking them. Each time I see them make a blunder … Continue reading “Are you Winning or Losing at Social Media Marketing?”