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Trust and Integrity are Worth More Than Money. Would you agree?

People tell me I have trust issues.   I say people have problems being trustworthy, and I’m glad to know that.   The same thing applies to about integrity — doing the right thing even when no one is looking — because here’s the thing. People are always looking and — right or wrong — … Continue reading “Trust and Integrity are Worth More Than Money. Would you agree?”

We're living in unprecedented times as we navigate COVID-19. If you're a woman in business and want to connect with other like-minded women join us tonight at 7 PM EST as we discuss "It's Not Business As Usual". Initially Sue Sutcliffe and I created this event to pre-launch our new venture #SheConnectsOnline and invited select women to join us. But after all that has happened in the last week, we felt it was too important a conversation to not open up to others. The event tonight is free, and there are a limited number seats still left. We'll be using a very unique networking platform which allows participants to connect virtually in a very meaningful and deep way. If you'd like to join us, reach out and we'll provide you the information to attend.

Communities around the world are feeling the effects of the coronavirus (COVID-19). We’re here to help in any way we can.

We’re living in unprecedented times as we navigate COVID-19, so Heather DelRosario and I invited woman in business to connect with other like-minded women in our new #SheConnectsOnline Remo Space. Here’s what we discussed: 15 Questions Every Entrepreneur Owner Should Answer How can You Help your clients? How can you help your employees, contractors and … Continue reading “Communities around the world are feeling the effects of the coronavirus (COVID-19). We’re here to help in any way we can.”

video conferencing is better faster & cheaper than in-person meetingS

19 Video Conferencing/Meeting Software Solutions

Choosing the right Video Conferencing/Meeting Software solution can be daunting, but it’s important as the right solution can make the difference between a good meeting and a great one. Here is a complete list of the top video conferencing/meeting software solutions: BlueJeans ClickMeeting Eyeson ezTalks Google Hangouts Meet GoToMeeting GoToWebinars Intermedia AnyMeeting Join.me Microsoft Teams … Continue reading “19 Video Conferencing/Meeting Software Solutions”

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Remote Working: Benefits & Drawbacks

This month on Social Media Socials 2020 all the speakers work remotely, so it was only natural for the conversation to turn to remote working. I’m a big fan of remote working, from both an employer and employee perspective. With that said, having done both since the late nineties, I know first hand it’s not … Continue reading “Remote Working: Benefits & Drawbacks”

Sales Funnel Illustration

SALES FUNNELS: What every Small Business Owner Needs To Know

A sales funnel is a smarketing (marketing and sales) process with the goal of attracting and converting prospects into customers — ideally customers that buys over and over again. 7 Steps to Creating your First Sales Funnel BUYER PERSONA Create a buyer persona that describes in detail the ideal target for this particular product or … Continue reading “SALES FUNNELS: What every Small Business Owner Needs To Know”

Sustainable Development Goals (SDGs)

SDGs for Entrepreneurs

Today I joined Startup Canada (@Startup_Canada) and Community Foundations of Canada (@CommFdnsCanada) for a live #StartupChats #StartupImpact Edition on Twitter hosted by Lyndon Johnson (@THINK_Lyndon), Founder of Toronto based COMMS.BAR to discuss SDGs for Entrepreneurs. The event had 35 contributors, 22.4 million impressions and the Wakelet can be found here.  Here’s how I answered the questions: What are Sustainable Development Goals? … Continue reading “SDGs for Entrepreneurs”

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Sustainable Social Media: Reduce, Reuse and Retweet

Sustainable noun ​the use of natural products and energy in a way that does not harm the environment ​the ability to continue or be continued for a long time social media noun ​websites and software programs used for social networking How Do We Make Social Media Sustainable? Automation Tools e.g. Buffer, Hootsuite save time Ecosia … Continue reading “Sustainable Social Media: Reduce, Reuse and Retweet”

6-steps-to-telling-your-sustainable-business-story-on-social-media

6 Steps to Telling Your Sustainable Business Story on Social Media

Patagonia sells quality, sustainable outdoor equipment and clothing, including everything from fishing waders to moisture-wicking underwear. Their products are made to last long enough to become hand-me-downs or they’re made out of materials that can be recycled. Even Patagonia’s buildings are designed to make the least environmental impact, and manufacturing processes are constantly refined to … Continue reading “6 Steps to Telling Your Sustainable Business Story on Social Media”

How to Build A Business Plan

Business Plans

Just like everything else in life, when you’re starting a business You. Have. To. Have. A. Plan. I was honoured to serve as an expert advisor on this special episode of Startup Canada (@Startup_Canada) #StartupChats sponsored by The Coca-Cola Foundation (@cocacola_ca). This #startupchats was part of Startup Canada’s 10K Women Entrepreneurs Program to discuss why a business … Continue reading “Business Plans”

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Outsourcing vs. In-House

To outsource or not to outsource, that is the question. Entrepreneurs have many options when building a team. Sometimes you may need to hire a full-time resource, other times you may wish to contract out different functions within your organization, like payroll or other roles that you might not need full-time from the very start. … Continue reading “Outsourcing vs. In-House”

Converting Customers into Brand Ambassadors

10 Ways to Turn Customers into Ambassadors

What is a Brand Ambassador? A brand ambassador is a person hired — usually by an organization or company — to represent it’s brand in a positive light, increasing brand awareness and sales. Today I had the pleasure of joining Startup Canada (@Startup_Canada) and The Coca-Cola Foundation (@cocacola_ca) for a live #StartupChats on Twitter as … Continue reading “10 Ways to Turn Customers into Ambassadors”

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10 Ways to Turn Customers into Ambassadors

There is nothing better than SOCIAL PROOF or influence to grow your business. The phrase social proof, was coined by Robert Cialdini in his 1984 book Influence, which describes the psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. Social Proof is Power … Continue reading “10 Ways to Turn Customers into Ambassadors”