Sue Sutcliffe’s Blog

Confidence: My Top 4 Tips

Sherri Leopold

People are often surprised when I tell them that I wasn’t always confident and that developing confidence is something I do every single day. I tell them that having seen every single mistake I’ve ever made, and subconsciously comparing myself to other people’s best selves — the only side people typically share — is only … Continue reading “Confidence: My Top 4 Tips”

The science behind creating long-lasting habits

The Mel Robbins Podcast

Mel Robbins shares the science behind creating long-lasting habits, debunks the myths, and shares the 3-step process she used to get herself to exercise class. Funny enough, how it’s exactly the same process we use to train a dog. The Ultimate Toolkit for Creating New Habits: The Science Made Easy The 3-Steps to Creating Long-Lasting … Continue reading “The science behind creating long-lasting habits”

TikTok reveals which content will be prioritized in 2023


TikTok’s video-based app was downloaded 1 billion times in 2018, and now consistently enjoys over 1 billion monthly users — mostly younger. Successful TikTok creators consistently create and post short-form videos (15 seconds up to 10 minutes) they know their ideal audience will engage with — content THEY find entertaining, helpful and relevant. How do … Continue reading “TikTok reveals which content will be prioritized in 2023”

Calling all Canadians! Fix Bill C-11: Protect your feeds.

Canadian Internet Law

​Canada’s Senate is DAYS away from passing a Bill C-11 – a bill that gives the CRTC sweeping new powers to regulate and manipulate YOUR videos, search results, podcasts, Netflix recommendations and more.1 Our government needs a strong message that YOU are the one who should decide what you see and listen to online. There’s … Continue reading “Calling all Canadians! Fix Bill C-11: Protect your feeds.”

Why you need to tell your authentic story

Sue Sutcliffe -- Professional Photo

Sharing this wonderful reminder posted by my colleague Connie Cay-Santos that we must be #humanfirst . It’s a great reminder that these are unprecedented times filled with uncertainty, and we all must do our best to #leadwithlove — especially with ourselves — and practice #empathy. I commend Connie for being brave and sharing her story #authentically. Like many, my post-pandemic journey has at … Continue reading “Why you need to tell your authentic story”

Does your marketing strategy leverage the Zeigarnik Effect?

What is the Zeigarnik Effect?

According to GoodTherapy… The Zeigarnik effect is a psychological phenomenon describing a tendency to remember interrupted or incomplete tasks or events more easily than tasks that have been completed. First noticed in the early 1900s by Russian psychiatrist and psychologist Bluma Wulfovna Zeigarnik and leveraged in marketing: Generating effective headlines or teasers in the news … Continue reading “Does your marketing strategy leverage the Zeigarnik Effect?”