Sue Sutcliffe’s Blog

Sept. 30th is Truth and Reconciliation Day here in Canada

September 30th is National Day for Truth and Reconcilliation Day

September 28th is Truth and Reconciliation Day here in Canada. Like most Canadians, I wear orange shirts (or an orange heart) to honor the lost children and  the survivors of residential schools. I created and share out this page to raise awareness on the injustices faced by Indigenous people, because I agree with George Santayana … Continue reading “Sept. 30th is Truth and Reconciliation Day here in Canada”

5 Levels of Awareness: Is your content missing the mark?

Content Creation Made Simple

“The Five Levels of Market Awareness” is a fundamental marketing concept Eugene M. Schwartz introduced in his “Breakthrough Advertising” book, which categorizes customers based on their awareness of their problems. This allows marketers to tailor content that effectively targets and guides all qualified prospects towards a buying decision, not just some of them. Eugene M. … Continue reading “5 Levels of Awareness: Is your content missing the mark?”

How much better would your life be if you could communicate better?

The Jefferson Fisher Podcast Change your Conversations. Change your life. Every episode of The Jefferson Fisher Podcast will give you the tools to communicate with confidence. Whether you’re heading to work, sitting in the school pick-up line, or just looking for quick advice, listen now to start changing the way you communicate. New episodes every week.

Communication is defined as the dynamic process of creating and sharing meaning through verbal and non-verbal interactions, enabling individuals and groups to convey, receive, and interpret information, ideas, and emotions. It seems simple enough, yet When I think about communication, I think about the game we played in girl guides called Telephone Line. The way … Continue reading “How much better would your life be if you could communicate better?”

Meta released the first frontier-level open source AI model today!

meta-resources-and-hacks

Right between… “Meta AI is on track to be the most used AI assistant in the world by the end of the year” and “We’re also seeing good traction with our Ray-Ban Meta AI glasses, and we’re driving good growth across our apps.” Zuckerberg slips in… We released the first frontier-level open source AI model … Continue reading “Meta released the first frontier-level open source AI model today!”

Georgina Howie Reid (1940 – 2024) promised to signal me when she got to the other side…

Georgina (Jean) Reid and Sue Sutcliffe at Parkwood Mother's Day Tea

I held Mom’s hand throughout her end of life and when she completed her last breath, I knew, without doubt, that a squeeze of her hand would not bring her back this time, although I did it anyway. Instead of a breath she smiled, and I knew she made it to Heaven and saw Dad, when her lip turned up as if to smile (and hadn’t done that for over two weeks!

Judith (Judy) MacKinnon (1945 – 2024)

Judith-MacKinnon

Judith (Judy) Carol MacKinnon (nee Burgess) peacefully passed away on June 3, 2024. Beloved wife of the late Walter (Wally) MacKinnon for 35 years. Loving mother of Melanie (Steve) Woodcock, the late Timothy (Tim) Sutcliffe, Jamie Sutcliffe, Teresa Kealy, and John Sutcliffe. Cherished grandmother to Alex, Alicia, Brandon, Breanna, Douglas, Jamie, Valerie, Tyler, and Robert. … Continue reading “Judith (Judy) MacKinnon (1945 – 2024)”