Canadian Digital Marketing Insights from Sue Sutcliffe, Canadian Digital Marketing Specialist since 1995

LinkedIn rolling out ‘new’ clubhouse-like events platform

LinkedIn logo

LinkedIn is following Twitter’s lead and rolling out a event platform that allows talking heads to gather like clubhouse, and that the video version they’ve been working on since March 2020 will follow in the spring — two years after the pandemic struck — but I’m not seeing alot that’s new. According to Techcrunch… Event … Continue reading “LinkedIn rolling out ‘new’ clubhouse-like events platform”

Durham Business Aliance

Durham Region Business News

The Durham Business Alliance provides a collaborative platform by offering programs and implementing initiatives that support the needs and growth of the business community. Individually, they represent an array of business sectors and small to large organizations. For more information and to learn more about the benefits of membership, reach out to your local chamber … Continue reading “Durham Business Aliance”

Envelope Stuffer Template (Canva) Print 8.5″ x 11″ + Trim 8.5″ x 3.67″


If you’re interested in creating your own envelop stuffers… feel free to use this Canva template I created… This template prints out on a 8-1/2″ x 11″ piece of paper, and with two cuts/trims, you get 3 stuffers per page — all sized to fit into a regular business envelope. The best part? Canva is … Continue reading “Envelope Stuffer Template (Canva) Print 8.5″ x 11″ + Trim 8.5″ x 3.67″”

Does your business utilize Kaizen Methodology?

You cannot improve what you do not measure.

One of my business mentors, long before I had a business, instilled in me a habit of always evaluation everything we did and ask ourselves, how could we do this better, faster and cheaper. That thinking served me very well, and years later, I learned where that came from and I’ve shared Kaizen methodology with … Continue reading “Does your business utilize Kaizen Methodology?”

Shop Local Durham Region

Durham Region Business News

Shop In Durham — Durham Tourism, along with the Durham Region Joint Chambers of Commerce and Boards of Trade, are encouraging residents to “Shop where you live, shop in Durham” and take some time to re-visit some of your local favourites and discover some new ones. The money you spend goes back into your community … Continue reading “Shop Local Durham Region”

My two biggest take aways from 2021 Zoom User Report

Zoom Web Conference Software

Zoom just published some interesting findings from their 2021 User Data Findings and published their favourite statistics here. My two biggest take aways were: The top day of the week for meetings was Wednesday, followed by Tuesday and Thursday. 47% say it’s never OK to eat during meetings I also learned that I’m not alone… 43% … Continue reading “My two biggest take aways from 2021 Zoom User Report”

Does your virtual background represent your brand well?

Purple Background

Since the pandemic struck, many of us are spending a lot of time in virtual meetings, and often with people we don’t know. What is your background saying about you and your brand? Most platforms allow you to upload a virtual background and you could choose from those provided, or you could design your own … Continue reading “Does your virtual background represent your brand well?”

I am a social entrepreneur

I am a social entrepreneur which according to The Canadian Social Entrepreneurship Foundation means… A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change (a social venture). that measures quadrupal bottom (or fourth bottom) line, which according to wikipedia means… … Continue reading “I am a social entrepreneur”

What’s the future of virtual events now that things are opening up?

World Event Center

Things in Toronto, Ontario, Canada are opening up back, although some areas — especially the west — are still a hot mess. With that said, we’re all changed for ever and although there are tons of studies, there is no doubt we are in unchartered territory, but I will share my opinion. I am seeing … Continue reading “What’s the future of virtual events now that things are opening up?”

👻🎃👽 October Holidays & Special Days 👻🎃👽

What's your favourite Hallowe'en Trick or Treat?

Looking for inspiration for your social media posts? Here are some Holidays and Special Days you may want to write about: Here are some other days you may want to put in your calendar: DHSBA: Your Virtual Trade Show Build A Website Day #OnlinePower Coaching World Event Center Demonstrations If your business was crushed by … Continue reading “👻🎃👽 October Holidays & Special Days 👻🎃👽”