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SALES FUNNELS: What every Small Business Owner Needs To Know

A sales funnel is a smarketing (marketing and sales) process with the goal of attracting and converting prospects into customers — ideally customers that buys over and over again. 7 Steps to Creating your First Sales Funnel BUYER PERSONA Create a buyer persona that describes in detail the ideal target for this particular product or … Continue reading “SALES FUNNELS: What every Small Business Owner Needs To Know”

Sustainable Development Goals (SDGs)

SDGs for Entrepreneurs

Today I joined Startup Canada (@Startup_Canada) and Community Foundations of Canada (@CommFdnsCanada) for a live #StartupChats #StartupImpact Edition on Twitter hosted by Lyndon Johnson (@THINK_Lyndon), Founder of Toronto based COMMS.BAR to discuss SDGs for Entrepreneurs. The event had 35 contributors, 22.4 million impressions and the Wakelet can be found here.  Here’s how I answered the questions: What are Sustainable Development Goals? … Continue reading “SDGs for Entrepreneurs”

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Sustainable Social Media: Reduce, Reuse and Retweet

Sustainable noun ​the use of natural products and energy in a way that does not harm the environment ​the ability to continue or be continued for a long time social media noun ​websites and software programs used for social networking How Do We Make Social Media Sustainable? Automation Tools e.g. Buffer, Hootsuite save time Ecosia … Continue reading “Sustainable Social Media: Reduce, Reuse and Retweet”

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6 Steps to Telling Your Sustainable Business Story on Social Media

Patagonia sells quality, sustainable outdoor equipment and clothing, including everything from fishing waders to moisture-wicking underwear. Their products are made to last long enough to become hand-me-downs or they’re made out of materials that can be recycled. Even Patagonia’s buildings are designed to make the least environmental impact, and manufacturing processes are constantly refined to … Continue reading “6 Steps to Telling Your Sustainable Business Story on Social Media”

How to Build A Business Plan

Business Plans

Just like everything else in life, when you’re starting a business You. Have. To. Have. A. Plan. I was honoured to serve as an expert advisor on this special episode of Startup Canada (@Startup_Canada) #StartupChats sponsored by The Coca-Cola Foundation (@cocacola_ca). This #startupchats was part of Startup Canada’s 10K Women Entrepreneurs Program to discuss why a business … Continue reading “Business Plans”

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Outsourcing vs. In-House

To outsource or not to outsource, that is the question. Entrepreneurs have many options when building a team. Sometimes you may need to hire a full-time resource, other times you may wish to contract out different functions within your organization, like payroll or other roles that you might not need full-time from the very start. … Continue reading “Outsourcing vs. In-House”

Converting Customers into Brand Ambassadors

10 Ways to Turn Customers into Ambassadors

What is a Brand Ambassador? A brand ambassador is a person hired — usually by an organization or company — to represent it’s brand in a positive light, increasing brand awareness and sales. Today I had the pleasure of joining Startup Canada (@Startup_Canada) and The Coca-Cola Foundation (@cocacola_ca) for a live #StartupChats on Twitter as … Continue reading “10 Ways to Turn Customers into Ambassadors”

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10 Ways to Turn Customers into Ambassadors

There is nothing better than SOCIAL PROOF or influence to grow your business. The phrase social proof, was coined by Robert Cialdini in his 1984 book Influence, which describes the psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. Social Proof is Power … Continue reading “10 Ways to Turn Customers into Ambassadors”

WordPress Training

16 Questions Every WordPress Website Owners Need to Ask Their Website Hosting Company

Do you update my WordPress software automatically. Do you update my WordPress themes automatically. Do you update my WordPress plugins automatically. Do you notify me when you’ve done it -or- do my UAT. What uptime scores do you offer? What is your security policy? Do you provide SSL? … What’s your downtime history? … What is your back-up policy. … Continue reading “16 Questions Every WordPress Website Owners Need to Ask Their Website Hosting Company”

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What can we learn from the Most Influential Brands in Canada?

The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis and the CMDC unveiled today the Ipsos Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world. 1. Google 2. Amazon 2. Facebook 4. Microsoft 5. Apple 6. YouTube 7. Netflix 8. Samsung 9. Walmart 10. Visa Steve Levy, COO at Ipsos offers … Continue reading “What can we learn from the Most Influential Brands in Canada?”

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What’s your Social Selling Index score on LinkedIn?

What’s your social selling index score on LinkedIn? Today we are attending Social Selling on LinkedIn with Robert J. Weese who is a renowned sales training professional from B2B Sales Professionals. Today Bob is sharing his LinkedIn sales system — great templates and phenomenal training. Highly recommend his program. Tremendous value!