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Facebook Introducing New Advertising Inventory Controls

Facebook Business posted today that they are Updating Our Brand Safety Controls to make it easier for advertisers to control their brand safety profile across Instant Articles, Audience Network and Facebook in-stream video. Facebook advertisers will now be able to choose from: Limited inventory offers maximum protection, similar to the opt-in category exclusions available today … Continue reading “Facebook Introducing New Advertising Inventory Controls”

Exploring ECommerce and Online Payments

Top eCommerce and Online Payment Processing Tips

Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats … Continue reading “Top eCommerce and Online Payment Processing Tips”

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LinkedIn: You can now upload documents and presentations such as PDFs and PowerPoints directly to your feed, groups and Company Pages

LinkedIn Status Updates have long been a great way to make your brand stand out on LinkedIn and spark meaningful conversation but did you hear… LinkedIn announced that we can now upload documents and presentations such as PDFs and PowerPoints directly to; your feed, a group and to your LinkedIn Page. How to Post A … Continue reading “LinkedIn: You can now upload documents and presentations such as PDFs and PowerPoints directly to your feed, groups and Company Pages”

Facebook

Why Am I Seeing This? Facebook Now Has Answers for You

Facebook announced on it’s blog that starting today you’ll have even more information and control over your experience. They’re introducing “Why am I seeing this post?” to help you better understand and more easily control what you see from friends, Pages and Groups in your News Feed — the first time that they’ve built information … Continue reading “Why Am I Seeing This? Facebook Now Has Answers for You”

Tips for creating a long-term business strategy

Top Tips for Creating a Long Term Business Strategy

I enjoyed twitter chat today about Creating a Long Term Business Strategy today. We had a great conversation, with a total of 22.6 M impressions, 53 contributors and a total of 709 tweets within the hour. Here are my answers. What is the difference between a business plan and a business strategy? The difference between … Continue reading “Top Tips for Creating a Long Term Business Strategy”

The path of least resistance should be the path to you -Sue Sutcliffe

Businesses who want to #dominatethedigital need new content production and management services to tackle personalization and keep the eyeballs on your brand.

What is Personalization? Personalization is using personal behavioural data to target/tailor communication to consumers based on their specific needs. Additional Resources Gartner’s The Essential Guide to Marketing Personalization Gartner’s Personalization, or Personal?

LinkedIn logo

New LinkedIn Messenger Features Make Setting Up Appointments Easier

LinkedIn just announced that everyone will be able schedule appointments easier by sharing your availability and location directly within a conversation you’re having in the LinkedIn app soon. Simply tap the calendar icon to grant access to reference the local calendar on your mobile device, and then select the open time slots you’d like to … Continue reading “New LinkedIn Messenger Features Make Setting Up Appointments Easier”

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Instagram Introduces Checkout

Instagram announced today that they are introducing checkout on Instagram to a select number of US companies including: Adidas @adidaswomen & @adidasoriginals Dior @dior H&M @hm MAC Cosmetics @maccosmetics Michael Kors @michaelkors Nike @niketraining & @nikewomen Oscar de la Renta @oscardelarenta Prada @prada and that some people in the US will soon be able to … Continue reading “Instagram Introduces Checkout”

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National Brutus Day (March 15th) reminds us that even in this modern age, betrayal, subterfuge, and back-stabbing is still alive and well.

National Brutus Day – March 15th Often reviled (certainly by Dante) was Marcus Junius Brutus Minor, known to most as “Brutus” or more simply “Et tu Brute?”. So why dedicate a holiday to this most heinous of individuals? This slayer of Kings and betrayer of friends? Why, my good people, because Brutus Day reminds us … Continue reading “National Brutus Day (March 15th) reminds us that even in this modern age, betrayal, subterfuge, and back-stabbing is still alive and well.”

6 THINGS EVERY FACEBOOK SHOULD DO AFTER #FACEBOOKBLACKOUT2019 1. Change your password 2. Log out of all sessions 3. Activate two-factor authentication 4. Remove authorized logins that no longer apply 5. Enable alerts about unrecognized logins 6. Choose friends to contact if you get locked out

#FacebookBlackout2019 — 6 Things Every Facebook User Should Do

What is Facebook Blackout 2019? On March 13 Facebook was down for many people using Facebook, Instagram, WhatsApp, etc, and I recommend you update your settings. When did the outage start? For me it was 1:34pm EST on March 13, 2019… If you're having problems it's not just you… https://t.co/DWGwQITyGc — Sue Sutcliffe 💜 (@SueSutcliffe) … Continue reading “#FacebookBlackout2019 — 6 Things Every Facebook User Should Do”

Wendy Cukler & Sue Sutcliffe

100+ Resources for Canadian Women Entrepreneurs

Yesterday this women entrepreneur attended “Business, Government Services and You. A Spotlight on Women Entrepreneurs” in Toronto and was blown away by how all the ministries came together to make it easy to discover all the services they provide Canadian Women Entrepreneurs with, the amazing view from Ontario Trade Centre, and by this woman — … Continue reading “100+ Resources for Canadian Women Entrepreneurs”

Alison Brown

“One small tip alone covered the cost of the entire course and saved us countless hours of work.” ~Alison Brown

Sue is a wealth of information! One small tip alone covered the cost of the entire course and saved us countless hours of work. I highly recommend Sue Sutcliffe and her sensation #onlinepower course! Even if you think that your social media and website is managed adequately, this course will further strengthen your online presence … Continue reading ““One small tip alone covered the cost of the entire course and saved us countless hours of work.” ~Alison Brown”