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I will be debuting my keynote “WHAT MAKES PEOPLE CLICK & CONVERT?” at the Social Media Day GTA Conference on October 3, 2018

WHAT MAKES PEOPLE CLICK & CONVERT? Smart marketers understand that content marketing is a smart and economical way to create awareness, build credibility and ultimately profits, but if you’re like most, you’re frustrated by how difficult it is to get people to click and convert in this digital age. In this interactive training session, you … Continue reading “I will be debuting my keynote “WHAT MAKES PEOPLE CLICK & CONVERT?” at the Social Media Day GTA Conference on October 3, 2018″

Canadian Internet Law

THE PATRIOT ACT affects all Canadian Marketers. Beware! [VIDEO 27m14s]

The USA PATRIOT ACT facilitates, among other things, the ability of U.S. authorities to conduct searches and to seize or compel the disclosure of records, which could risk the security of that data and a possible breach of Canadian private sector privacy legislation. According to the Office of the Privacy Commissioner of Canada, a company … Continue reading “THE PATRIOT ACT affects all Canadian Marketers. Beware! [VIDEO 27m14s]”