Sue Sutcliffe’s Blog
Toronto Business Events Calendar

Mailchimp

Mailchimp is an email marketing and automation applications with many features. Originally founded in 2001 by Ben Chestnut and Mark Armstrong, Intuit acquired the company in 2021. Shortly thereafter, Mailchimp suffered two data breaches via social engineering. Once in 2022 and once in 2023. Mailchimp discontinued their free account offering in 2019, however at time of … Continue reading “Mailchimp”
20 Ways to Engage Guests After Your Virtual Event

Post-event engagement is a powerful opportunity to extend the impact of the event experience, strengthen relationships, and gather insights to improve future events. Here are some ideas: BONUSES – Consider offering a suprise to guests BLOG / VBLOG – Get active on a blog or vlog CONTENT – Publish event content on a gated content … Continue reading “20 Ways to Engage Guests After Your Virtual Event”
Top 4 Virtual Event Mistakes

Disrespect people’s time by starting or ending late. Greet people by gender when you don’t know how they identify may offend people. Try “Hi folks” to be inclusive. Host and produce the event themselves. Tech issues are part of our new reality, and one of the top reasons people leave events early. It’s best to … Continue reading “Top 4 Virtual Event Mistakes”
45 Ways to Engage Guests During A Virtual Event

ACCESSIBILITY – Make events as accessible as possible to make attendees feel valued and included, creating a positive experience and leading to higher engagement. ASK – Tell them you can see them and want them to engage. Tell them how to raise their hands and ask questions. BIO BREAKS – Considering wellness opportunities when planning … Continue reading “45 Ways to Engage Guests During A Virtual Event”
9 Ways to Engage Guests Before A Virtual Event

INVITE PEOPLE EVENT TEAM – Presenters, sponsors, partners and suppliers YOUR LIST – Email the people on your list PAST ATTENDEES – Ask people who attended last year to save the date and invite their friends. PEOPLE YOU CORRESPOND WITH – Add to your signature SOCIAL MEDIA FRIENDS & FANS — Create event pages where … Continue reading “9 Ways to Engage Guests Before A Virtual Event”
What is Digital Media Literacy?

Media literacy is the knowledge and skills necessary to understand and use the codes and conventions of a wide variety of media forms and genres appropriately, healthily, effectively and ethically. Media literacy also aims to provide people with the ability to create and distribute their own media products.
Happy New Year + January Holidays & Special Days Worth Writing About!

Looking for inspiration for your social media posts? Here are some Canadian Holidays and Special Days you may want to write about in January: Here are some upcoming events you may want to put in your calendar too: How else can I help you succeed this year? Book a complimentary consultation
December 31st is New Year’s Eve 🎉

#NewYearsEve #NYE 🎉
“Be fearless in the pursuit of what sets your soul on fire.” -Jennifer Lee

Keep your eyes peeled for these new features coming to YouTube

YouTube has rolled out over two dozen updates in 2024, that enhance both the viewer and creator experience across mobile, web, TV, and YouTube Music including: Fine-tunable playback speed (0.05 increments) Improved browsing in landscape mode (for iOS) Enhanced mini player for multitasking on mobile Collaborative playlists with link or QR code sharing Custom playlist … Continue reading “Keep your eyes peeled for these new features coming to YouTube”
December 26-January 1st is Kwanzaa

Kwanzaa is an annual celebration of African-American culture that is held from December 26 to January 1. #Kwanzaa
December 26 is Boxing Day

🎁 #BoxingDay Shopping Night (A Silent Night Cyber Security Parody)
Merry Christmas (December 25th)

#Christmas #ChristmasDay
December 24th is Christmas Eve 🎄

We are now closed to spend Christmas Eve with our families. Merry Christmas and Happy Holidays!
December 21, 2025 is Winter Solstice ❄

For the northern half of Earth (the Northern Hemisphere), the winter solstice occurs annually on December 21 or 22. The winter solstice is the day with the fewest hours of sunlight in the whole year, making it the “shortest day” of the year.
What’s Your Business Model?

The Business Model Canvas by Strategyzer makes designing, describing, developing a business model for your business easy. Not only does it communicate how your business operates, it also makes it easy to improve it, by regularly challenging it’s content with the question “What if?”. Learn more about the Business Model Canvas by buying “Business Model … Continue reading “What’s Your Business Model?”
Happy Hanukkah is December 14th this year too!

Hanukkah Evening of Wed, Dec 25, 2024 – Thu, Jan 2, 2025
Is Your Business Ready for 2025? It’s Time to Plan for Success.

Great businesses don’t succeed by accident—they thrive with strategic planning.
Giving Tuesday: How will you give back?

Held on the Tuesday after Black Friday and Cyber Monday each year, Giving Tuesday is a reminder for people to give to causes they believe in, volunteer and give back.
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