Sue Sutcliffe’s Blog

Mailchimp

A black and white copy of the the mailchimp logo featuring a black and white copy of a smiling chimp.

Mailchimp is an email marketing and automation applications with many features. Originally founded in 2001 by Ben Chestnut and Mark Armstrong, Intuit acquired the company in 2021. Shortly thereafter, Mailchimp suffered two data breaches via social engineering. Once in 2022 and once in 2023. Mailchimp discontinued their free account offering in 2019, however at time of … Continue reading “Mailchimp”

20 Ways to Engage Guests After Your Virtual Event

Wouldn't it be good if you could change event 'engagement' level like you do the volume or temperature in your car?

Post-event engagement is a powerful opportunity to extend the impact of  the event experience, strengthen relationships, and gather insights to improve future events. Here are some ideas: BONUSES – Consider offering a suprise to guests BLOG / VBLOG – Get active on a blog or vlog CONTENT – Publish event content on a gated content … Continue reading “20 Ways to Engage Guests After Your Virtual Event”

45 Ways to Engage Guests During A Virtual Event

Wouldn't it be good if you could change event 'engagement' level like you do the volume or temperature in your car?

ACCESSIBILITY – Make events as accessible as possible to make attendees feel valued and included, creating a positive experience and leading to higher engagement. ASK – Tell them you can see them and want them to engage. Tell them how to raise their hands and ask questions. BIO BREAKS – Considering wellness opportunities when planning … Continue reading “45 Ways to Engage Guests During A Virtual Event”

9 Ways to Engage Guests Before A Virtual Event

Wouldn't it be good if you could change event 'engagement' level like you do the volume or temperature in your car?

INVITE PEOPLE EVENT TEAM – Presenters, sponsors, partners and suppliers YOUR LIST – Email the people on your list PAST ATTENDEES – Ask people who attended last year to save the date and invite their friends. PEOPLE YOU CORRESPOND WITH – Add to your signature SOCIAL MEDIA FRIENDS & FANS — Create event pages where … Continue reading “9 Ways to Engage Guests Before A Virtual Event”

What is Digital Media Literacy?

Association for Media Literacy (AML) logo digital media literacy

Media literacy is the knowledge and skills necessary to understand and use the codes and conventions of a wide variety of media forms and genres appropriately, healthily, effectively and ethically. Media literacy also aims to provide people with the ability to create and distribute their own media products.

Keep your eyes peeled for these new features coming to YouTube

YouTube

YouTube has rolled out over two dozen updates in 2024, that enhance both the viewer and creator experience across mobile, web, TV, and YouTube Music including: Fine-tunable playback speed (0.05 increments) Improved browsing in landscape mode (for iOS) Enhanced mini player for multitasking on mobile Collaborative playlists with link or QR code sharing Custom playlist … Continue reading “Keep your eyes peeled for these new features coming to YouTube”

What’s Your Business Model?

Business Tips To Help Your Business Breakthru #BusinessBreakthru

The Business Model Canvas by Strategyzer makes designing, describing, developing a business model for your business easy. Not only does it communicate how your business operates, it also makes it easy to improve it, by regularly challenging it’s content with the question “What if?”. Learn more about the Business Model Canvas by buying “Business Model … Continue reading “What’s Your Business Model?”