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Converting Customers into Brand Ambassadors

10 Ways to Turn Customers into Ambassadors

What is a Brand Ambassador? A brand ambassador is a person hired — usually by an organization or company — to represent it’s brand in a positive light, increasing brand awareness and sales. Today I had the pleasure of joining Startup Canada (@Startup_Canada) and The Coca-Cola Foundation (@cocacola_ca) for a live #StartupChats on Twitter as … Continue reading “10 Ways to Turn Customers into Ambassadors”

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10 Ways to Turn Customers into Ambassadors

There is nothing better than SOCIAL PROOF or influence to grow your business. The phrase social proof, was coined by Robert Cialdini in his 1984 book Influence, which describes the psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. Social Proof is Power … Continue reading “10 Ways to Turn Customers into Ambassadors”

WordPress Training

16 Questions Every WordPress Website Owners Need to Ask Their Website Hosting Company

Do you update my WordPress software automatically. Do you update my WordPress themes automatically. Do you update my WordPress plugins automatically. Do you notify me when you’ve done it -or- do my UAT. What uptime scores do you offer? What is your security policy? Do you provide SSL? … What’s your downtime history? … What is your back-up policy. … Continue reading “16 Questions Every WordPress Website Owners Need to Ask Their Website Hosting Company”

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What can we learn from the Most Influential Brands in Canada?

The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis and the CMDC unveiled today the Ipsos Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world. 1. Google 2. Amazon 2. Facebook 4. Microsoft 5. Apple 6. YouTube 7. Netflix 8. Samsung 9. Walmart 10. Visa Steve Levy, COO at Ipsos offers … Continue reading “What can we learn from the Most Influential Brands in Canada?”

How to Startup Strong

How Small Business Owners Start The New Year Strong

When starting your new business year, why is it important to evaluate your prior year results? A1 If you want to be successful, decide what matters & track it regularly. You cannot improve what you do not measure.@SovInsurance #StartupChats https://t.co/dfeRKEcWDn pic.twitter.com/EteePOgzng — SUE SUTCLIFFE (@SueSutcliffe) January 29, 2020 I created a tag in my email … Continue reading “How Small Business Owners Start The New Year Strong”

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What does Social Media, Sustainability & Horoscopes have in Common?

Thank you for this lovely horoscope today Joan Ann Evelyn (AstroConsultation). It’s so nice I decided to read it twice and although I will not be shopping for a new wardrobe or getting a makeover, I am trying to direct personal changes in a positive creative way as this horoscope suggests I do… Make positive, … Continue reading “What does Social Media, Sustainability & Horoscopes have in Common?”

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How to Do Social Media for Social Good in 2020

  Global Twitter Marketing Expert Keith Keller and I have decided to partner to provide the global business community with an opportunity for information exchange, education and fellowship, on the 4th Wednesday of every month in 2020. Please join us: REGISTRATION IS CLOSED WEDNESDAY, JANUARY 22, 2020 | 4-5 PM | ONLINE HOW TO DO … Continue reading “How to Do Social Media for Social Good in 2020”

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This Tentree’s pledge to plant trees for every like on the post has garnered 15.6 million likes!

View this post on Instagram The World’s Most Sustainable Post ♻️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5m likes – 500k trees ✔️ 20m likes – 1m trees ⏳ 50m likes – 🔒 100m likes – 🔒 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Join our mission to make the most sustainable post on the planet. Thank you to the millions of people who have lifted … Continue reading “This Tentree’s pledge to plant trees for every like on the post has garnered 15.6 million likes!”

Thank you Larry Fink!

Today, Larry Fink shares his annual letter to CEOs. Learn more about our commitment to making sustainability our standard for investing: https://t.co/NCYW1iwj3Z #BLKSustainability pic.twitter.com/sz5TuSTwjI — BlackRock (@blackrock) January 14, 2020