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WordPress training workshops

Want to Save Time, Money and Do More With WordPress? Want to Get a Website or Blog up Fast?

Build A Website Days are a new website bundle Sue put together for small business owners who want to get a website or blog up quickly. Each Build a Website day include 1-day of training and 1 week of support to ensure even WordPress novices can get a web that works in a week. Get … Continue reading “Want to Save Time, Money and Do More With WordPress? Want to Get a Website or Blog up Fast?”

How to Increase Online Purchases and Lower Your Rate of Abandoned Carts

How to Increase Online Purchases and Lower Your Rate of Abandoned Carts

I was honoured to serve as expert on twitter chat about increasing online purchases and lowering rate of abandoned carts. The event had 20 contributors and 17.05 million impressions. The Wakelet with all answers can be found here or scroll down for my answers to the questions below. How has eCommerce changed the way entrepreneurs … Continue reading “How to Increase Online Purchases and Lower Your Rate of Abandoned Carts”

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What Google learned from Canadian shoppers in 2018

Sarah Bradley’s blog post “Be speedy, be helpful: What we learned from Canadian shoppers in 2018” indicates mobile is essential in making purchase decisions. Here are some of the highlights: 45% of consumer’s online holiday purchases have been made on a smartphone and more than half said they’d used apps 86% of Canadians are shopping … Continue reading “What Google learned from Canadian shoppers in 2018”

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SWEARING: I Choose Conversion Over Authencity

I don’t like hearing cuss words online or off and especially when they come out of my mouth because I know it costs me money! I always warn my sales and marketing people against swearing, and talking about other topics people feel strongly about like sex, politics, and religion unless of course, you’re Gary Vaynerchuk … Continue reading “SWEARING: I Choose Conversion Over Authencity”

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Black Friday

Black Friday is upon us, and though most Canadians may not be enjoying a second Thanksgiving dinner, we’re always happy to take advantage of the Black Friday & Cyber Sunday sales! Did you know that Black Friday is bigger that #boxingday now or that 43% of Canadians surveyed plan to purchase items today?

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16 A/B Testing Tools

A/B testing is a method used to compare two versions of a web page or app to discover which performs best. A/B testing has long been done by advertising experts on a mission to achieve ultimate conversion. Here are some of the most popular A/B testing tools: AB Tasty Convert Crazy Egg Evergage Freshmarketer Google … Continue reading “16 A/B Testing Tools”

Best Practices to Make Your e-Commerce Store User-Friendly

Best Practices to Make Your eCommerce Store User-Friendly #StartupChats

Yesterday I had the pleasure of serving as an advisor and sharing my knowledge of Best Practices to Make Your e-Commerce Store User-Friendly on #StartupChats on Twitter powered by Canada Post (@canadapostcorp). Here are my answers to the questions: What does user-friendly mean in an eCommerce context? In #eCommerce context, user-friendly typically refers to the … Continue reading “Best Practices to Make Your eCommerce Store User-Friendly #StartupChats”