DARN IT Group Logo

Are You Cyber Aware? [podcast]

It’s critical for every employee of your business, or those who you trust on your network to be cyberaware, and there’s no one better to take care of this for you than cybersecurity Guru Darnley Greson II of Darn IT Group. Darnley is passionate about educating people on cyber awareness and has just launched a … Continue reading “Are You Cyber Aware? [podcast]”

How to Connect and Build Loyalty With Your Best Customers | August 14 @ 12pm ET Startup Canada #StartupChats

How Do You Connect and Build Loyalty with Your Best Customers?

Enjoyed talking about “How to Connect and Build Loyalty with Your Best Customers” today on Startup Canada‘s #StartupChats on Twitter today with @glasscliffdivas @alicegyb @PatelAska @HomewurkApp @thevillagehive @AskDylanB @chrisgzuger @Jade_A_Consult @eSAXnetworking @JarrodGoldsmith @rebeldotcom @jamesbowen2015 @CoinSmartCa @JustinHartzman @ludovicamzz @inasequoia @sequoiaPRstudio @2Excellyourbiz @entrelaunch @fempirebuilders @TINATO Here are my answers to the various questions posed:  Why is customer … Continue reading “How Do You Connect and Build Loyalty with Your Best Customers?”

Satisfaction Guarantee

7 Reasons I offer 100% guarantee on my training

I believe customers should not have to pay for something that was not delivered as advertised, and that if a customer is not 100% satisfied, I’ve not delivered on that promise. 100% guarantee removes risk from purchaser Differentiates me from my competitors Gives me a chance to fix the problem Reduces bad reviews / social … Continue reading “7 Reasons I offer 100% guarantee on my training”

Canadian Entrereneurial Business Profile

2018 Entrepreneur Census – Trends, Challenges & Opportunities Facing Canada’s Entrepreneurship Community

According to Startup Canada’s 2018 Entrepreneur Census the top entrepreneurial challenges are: Finding funding (75 per cent), Sales (63 per cent) and Cashflow (62 per cent). Notably, cashflow, financial literacy, financial management, and access to financing are particularly top of mind for start-up stage entrepreneurs. Sales, access to markets, growth capital, marketing, and talent rise … Continue reading “2018 Entrepreneur Census – Trends, Challenges & Opportunities Facing Canada’s Entrepreneurship Community”

How to Create a Mobile Office for Solopreneurs!

How To Create A Mobile Office

Every solopreneur needs a good mobile office. Today I chatted with @fempirebuilders @glasscliffdivas @nunziopresta @thevillagehive @darnitgroup @sratnasabapathy @entrelaunch @Jade_A_Consult @jamesBowen2015 @planitoutsrcing @drheleno_ca @PatelAska for #StartupChats with @QuickBooksCA to cover “How To Create A Mobile for Solopreneurs”. Today’s event garnered more than 27M impressions and together, we shared 566 tweets! Here are my answers: Why is … Continue reading “How To Create A Mobile Office”

Batch preparing your holiday posts saves time and money.

Holidays Websites Help You Be Relevant And Plan Events

Click to Find Out What Holidays Fall On Your Event or Birthday! Holiday Websites Checkiday National Day Calendar OfficeHolidays Statutory Holidays in Canada What am I missing? Know a holidays website that should be listed? Please add it to the comments below. Since the holidays you need to plan your content around don’t change, why … Continue reading “Holidays Websites Help You Be Relevant And Plan Events”

Get To Know Your Customers Day

18 Ways To Get to Know Your Customers Better #GetToKnowYourCustomersDay

According to National Day Calendar today is Get to Know Your Customers Day a holiday that is held on the third Thursday of each quarter (January, April, July, October). Although I suspect this to be a made-up holiday, I agree whole-heartedly that three months is the longest you want to pass without ‘touching’ your client … Continue reading “18 Ways To Get to Know Your Customers Better #GetToKnowYourCustomersDay”

Trainer Jane Warr

4 Powerful Sales Affirmations Inspired by Trainer Jane Warr’s BankCode Presentation

Last week I had the pleasure of attending a 2-day training session with Trainer Jane Warr learning B.A.N.K.code which inspired the following sales affirmations… I get more prospects I create larger deals I convert more sales I close sales faster I created them by adding one word “I” in front of Bank Code promises, so … Continue reading “4 Powerful Sales Affirmations Inspired by Trainer Jane Warr’s BankCode Presentation”

Understanding your Competition (and why competition is healthy)

Understanding your Competition and Why Competition is Healthy!

Competition is healthy for businesses, innovation, and growth. Knowing your competition, and what they are offering, can help you to make your products, services, and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your initiatives. I had the honour of serving … Continue reading “Understanding your Competition and Why Competition is Healthy!”

Sales Mastery

How Does Your Handshake Rate?

Shaking hands is a globally accepted tradition in business and key to making a great first impressions and often the beginning of a relationship, however how you shake hands is often a deal breaker. What makes a good handshake? Here are handshaking best practices: Make eye contact Smile Offer a Greeting Extend your right hand … Continue reading “How Does Your Handshake Rate?”

sue-purple-shirt-border

Marketing Research Tools

“Keep your friends close, and your enemies closer.” Michael Corleone Free Marketing Research Tools & Resources Google Alerts Visual Ping Want More Marketing Research Tools Government of Canada’s Guide to market research and analysis 9 Market Research Tools that Evey Analyst Should Explore 6 Free Keyword Tools Every Canadian Marketer Needs To Know The Best … Continue reading “Marketing Research Tools”

Canada Flag

What We Heard Report (57 page report)

The Minister of Innovation, Science and Economic Development and the Minister of Canadian Heritage tasked a panel with reviewing Canada’s broadcasting and telecommunications legislative framework in 2018. The Panel undertook an extensive outreach and engagement process to hear what Canadians had to say and published the 57 page report — “What We Heard Report” which … Continue reading “What We Heard Report (57 page report)”

What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce | April 26 | 12pm ET

What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce

It was my honour and pleasure to serve as an expert advisor for Startup Canada‘s #startupchats sponsored by Canada Post (@CanadaPostCorp) on April 26, 2019 to discuss “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce“. Here are my answers the questions posed: eCommerce accounts for a growing percentage of … Continue reading “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce”

Customer Success Strategies Online & Offline

11 Questions Answered About Customer Success Strategies Online and Offline

It was my pleasure to answer questions about Customer Success Strategies Online and Offline today on #startupchats. Here are my answers: What is included in a customer success strategy for online, and offline? An online/offline customer success strategy starts by mapping the customer journey with the intention of creating a system that monitors & constantly … Continue reading “11 Questions Answered About Customer Success Strategies Online and Offline”

Exploring ECommerce and Online Payments

Top eCommerce and Online Payment Processing Tips

Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats … Continue reading “Top eCommerce and Online Payment Processing Tips”