postcard-on-windshield

To you it is promotional material… #marketingfail

This morning when I got in my car, I had to get out again, because there was piece of paper on my windshield… Putting your marketing material — garbage to everyone but you — on someone’s dash is wrong on so many levels: When people discover paper on their car’s window (parked in their driveway), … Continue reading “To you it is promotional material… #marketingfail”

What is your customer retention and referral incentive strategy?

What is your customer retention and referral incentive strategy?

Referrals are the lifeblood of most small businesses. Not only is the cost to convert greatly reduced, if you’re dilligent about weeding out bad clients, you get more of the kind you like, less of those you don’t and reduce the pain, cost and dangers of dealing with the wrong kind of client. What is … Continue reading “What is your customer retention and referral incentive strategy?”

Durham Business Times

It’s time for your website to plug in and button up

They’re everywhere–buttons asking you to “Share” this and “Like” that.  The Internet is atwitter with ways to endorse your favourite businesses, posts, products and services.  Half of the world’s top 10,000 websites link to Facebook or Twitter on their homepage.  Does yours? hy let people push your buttons? Because they’re delivering a call to action. … Continue reading “It’s time for your website to plug in and button up”