marketing mondays

POSTCARDS

POSTCARDS are a great way to get the word buzzing about your new products and services, upcoming event, specials, holiday greeting, notices etc. They’re an instant and easy way to share information on social media spaces like Facebook, LinkedIn, Twitter, Pinterest, Google+. I recommend designing them 4″x6″ size so that you can get prints at … Continue reading “POSTCARDS”

postcard-on-windshield

To you it is promotional material… #marketingfail

This morning when I got in my car, I had to get out again, because there was piece of paper on my windshield… Putting your marketing material — garbage to everyone but you — on someone’s dash is wrong on so many levels: When people discover paper on their car’s window (parked in their driveway), … Continue reading “To you it is promotional material… #marketingfail”

Lessons From the Obama Viral Marketing Campaign

– Social media is utterly important They are cheap, have a large number of audiences and spread the news quickly. Obama used this masterfully and even raised huge amounts of funds using social media. – Do not side line bloggers While other candidates ignored the bloggers and focused on “real journalists”, Obama didn’t exclude them, … Continue reading “Lessons From the Obama Viral Marketing Campaign”

What is your customer retention and referral incentive strategy?

What is your customer retention and referral incentive strategy?

Referrals are the lifeblood of most small businesses. Not only is the cost to convert greatly reduced, if you’re dilligent about weeding out bad clients, you get more of the kind you like, less of those you don’t and reduce the pain, cost and dangers of dealing with the wrong kind of client. What is … Continue reading “What is your customer retention and referral incentive strategy?”

Durham Business Times

It’s time for your website to plug in and button up

They’re everywhere–buttons asking you to “Share” this and “Like” that.  The Internet is atwitter with ways to endorse your favourite businesses, posts, products and services.  Half of the world’s top 10,000 websites link to Facebook or Twitter on their homepage.  Does yours? hy let people push your buttons? Because they’re delivering a call to action. … Continue reading “It’s time for your website to plug in and button up”

It's time for your website to plug in and button up

They’re everywhere–buttons asking you to “Share” this and “Like” that.  The Internet is atwitter with ways to endorse your favourite businesses, posts, products and services.  Half of the world’s top 10,000 websites link to Facebook or Twitter on their homepage.  Does yours? hy let people push your buttons? Because they’re delivering a call to action. … Continue reading “It's time for your website to plug in and button up”