Get To Know Your Customers Day

18 Ways To Get to Know Your Customers Better #GetToKnowYourCustomersDay

According to National Day Calendar today is Get to Know Your Customers Day a holiday that is held on the third Thursday of each quarter (January, April, July, October). Although I suspect this to be a made-up holiday, I agree whole-heartedly that three months is the longest you want to pass without ‘touching’ your client … Continue reading “18 Ways To Get to Know Your Customers Better #GetToKnowYourCustomersDay”

Trainer Jane Warr

4 Powerful Sales Affirmations Inspired by Trainer Jane Warr’s BankCode Presentation

Last week I had the pleasure of attending a 2-day training session with Trainer Jane Warr learning B.A.N.K.code which inspired the following sales affirmations… I get more prospects I create larger deals I convert more sales I close sales faster I created them by adding one word “I” in front of Bank Code promises, so … Continue reading “4 Powerful Sales Affirmations Inspired by Trainer Jane Warr’s BankCode Presentation”

Sales Mastery

How Does Your Handshake Rate?

Shaking hands is a globally accepted tradition in business and key to making a great first impressions and often the beginning of a relationship, however how you shake hands is often a deal breaker. What makes a good handshake? Here are handshaking best practices: Make eye contact Smile Offer a Greeting Extend your right hand … Continue reading “How Does Your Handshake Rate?”

What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce | April 26 | 12pm ET

What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce

It was my honour and pleasure to serve as an expert advisor for Startup Canada‘s #startupchats sponsored by Canada Post (@CanadaPostCorp) on April 26, 2019 to discuss “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce“. Here are my answers the questions posed: eCommerce accounts for a growing percentage of … Continue reading “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce”

Customer Success Strategies Online & Offline

11 Questions Answered About Customer Success Strategies Online and Offline

It was my pleasure to answer questions about Customer Success Strategies Online and Offline today on #startupchats. Here are my answers: What is included in a customer success strategy for online, and offline? An online/offline customer success strategy starts by mapping the customer journey with the intention of creating a system that monitors & constantly … Continue reading “11 Questions Answered About Customer Success Strategies Online and Offline”

Exploring ECommerce and Online Payments

Top eCommerce and Online Payment Processing Tips

Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats … Continue reading “Top eCommerce and Online Payment Processing Tips”

sue-purple-shirt-border

Global eCommerce Trends (2019)

Did you know North America is 2nd largest eCommerce market with $561 billion, behind Asia with $740 billion? Shopify just published some comprehensive data about global ecommerce trends you need to know about: Global Ecommerce Definition and Market Size Domestic Shoppers Look Beyond Their Borders International Growth Reshapes the Map Ecommerce Moves Beyond the Western … Continue reading “Global eCommerce Trends (2019)”

Keeping your eCommerce Business Competitve

How To Keep Your eCommerce Business Competitive

Today, e-commerce influences up to 56 percent of in-store purchases and more than 10 percent of North American retail sales. E-commerce has gone beyond buying something on a website to a series of interactions that rely on technology to move goods. This means that e-Commerce entrepreneurs must be present on their customers’ channel and that … Continue reading “How To Keep Your eCommerce Business Competitive”

CRM

Canadian Marketers need a CRM (Customer Relationship Management) Solutions that Keeps Data in Canada

There is a ton of awesome CRM (Customer Relationship Management) Solutions on the market today, but finding one that does not leave my Canadian Business vulnerable from a legal standpoint — PIPED & GDPR — and lets me work from everywhere, has been a challenge. WHY DO YOU NEED CRM SOFTWARE? CRM solutions provide many … Continue reading “Canadian Marketers need a CRM (Customer Relationship Management) Solutions that Keeps Data in Canada”

google

86% of Canadians are shopping for something at any given time period and in up to five different categories

Sara Kleinberg, Head of Ads Research and Insights at Google shared some stellar Canadian e-Commerce statistics in her recent post: 86% of Canadians are shopping for something at any given time period and in up to five different categories. More than half of Canadian shoppers say they started their shopping online. Nearly 9 out of … Continue reading “86% of Canadians are shopping for something at any given time period and in up to five different categories”

What persona are we targeting?

What is your ideal Customer or User Persona?

Customer persona or user personas are terms marketers use to describe a fictional character they’ve created to represent an ideal target for a particular product or service they’re trying to market and assist in the creation of the customer-centred design. Personas are created with data we know about relevant users. For example: For my coaching/consultation … Continue reading “What is your ideal Customer or User Persona?”

do-you-have-trouble-selling-yourself-square

Do you have trouble selling yourself?

This affirmation was inspired by Michael Hyatt’s blog post 3 Reasons You Shouldn’t Be Bashful About Selling Your Own Products which explains we should feel free to sell with our whole heart. Michael Hyatt writes… “Selling, when it is done well, is a noble pursuit. It requires that we take the initiative to find out … Continue reading “Do you have trouble selling yourself?”

Sales Funnel Illustration

Why Does Every Website Need A Sales Funnel?

Incorporating a sales funnel into your website is critical to having it generate an ongoing stream of qualified leads. A sales funnel is a smarketing (marketing and sales) process with the goal of attracting and converting prospects into customers — ideally customers that buys over and over again. 7 Steps to Creating your First Sales … Continue reading “Why Does Every Website Need A Sales Funnel?”

Facebook logo

Retailers Can Now Measure Offline Sales

Understanding the link between Facebook ads and offline sales can help marketers determine the value of past campaigns and create more effective campaigns in the future. Retailers can now measure offline sales driven by their Custom Audiences campaigns. For more information on this, read Retailers Using Custom Audiences Can Now Measure Offline Sales or ask AWEBthatWORKS.