CASL (Canada Anti Spam Legislation): 3 things every sender of commercial mail needs to know

no spam

no spamCanada’s Anti-Spam Legislation (CASL) establishes rules for the sending of commercial electronic messages (CEMs) and the installation of computer programs. CASL also prohibits the unauthorized alteration of transmission data. The rules that apply to CEMs come into force on July 1, 2014 while the rules governing computer programs take effect Jan. 15, 2015, followed by the private right of action on July 1, 2017.

In order to comply with Canada’s anti-spam legislation, when sending commercial e-mail you need three things:

  1. Consent
    You must have expressed or implied consent to send a message.
  2. Identification information
    You must clearly and simply identify yourselves and anyone else on whose behalf the message is sent.
  3. Unsubscribe mechanism
    You must provide a way for recipients to unsubscribe from receiving messages in the future.

For more information about Canada’s Anti-Spam Legislation (CASL) visit Canadian Radio-television and Telecommunications Commission (CRTC)’s website.

The diverse experience Sue Sutcliffe has gained as one of Canada’s digital marketing pioneers, will help your business or brand dominate the digital.
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