Creating Accessible Websites is not only the right thing to do, it’s a marketing advantage!

Accessible websites open up your market to visitors who would otherwise leave because they aren’t able to navigate it or get all the information they need e.g. people with: vision loss who uses screen reader technology limited mobility who use a keyboard or assistive devices instead of a mouse to navigate hearing loss who needs … Continue reading “Creating Accessible Websites is not only the right thing to do, it’s a marketing advantage!”

A Day Without A Whopper

In my role as conference creator at Dominate The Digital I have the pleasure of gathering and showcasing local digital marketing talent who are passionate about helping small business grow. The digital experts that accept our invitation to share understand the power of collaboration and working together for the greater good — qualities Burger King … Continue reading “A Day Without A Whopper”

Thinking of Launching Your Brand?

I was honoured to be invited to join Startup Canada (@Startup_Canada) and ThinkHatch (@ThinkHatchCA) as an Expert Advisor on branding for their June 8, 2018 live #StartupChats on Twitter hosted by Kylie Woods, the Founder & CEO of Calgary-based Chic Geek (@kywoods_). Here were the questions posed and my answers: What makes up a startup … Continue reading “Thinking of Launching Your Brand?”

Increase the reviews you get on your Google My Business page, by giving your customers a direct link.

How do get a direct link to your Google My Business Page in Four Easy Steps! Go to the Google Places API Type your company name in the search box provided, and when it comes up, select it. Copy your Place ID which will appear in the bubble that contains your name. Your url will … Continue reading “Increase the reviews you get on your Google My Business page, by giving your customers a direct link.”

Simple steps for a social media cleanse

Don’t be one of the 10 percent A report from London-based market analyst On Device Research in June found that one in 10 young job hunters have been rejected from a job because of their social media profile. Yet roughly two-thirds of respondents said they aren’t concerned their current use of social media could affect … Continue reading “Simple steps for a social media cleanse”

Ever wonder what people can find out about you on Google? #reputation

 Google Alerts  is an easy-to-use and free tool that you can set up to get alerts whenever someone mentions your name or brand name(s) on the Internet. Simply write down your search query (in this case my name), and select when you want to be alerted. You can choose between once a day, once a week … Continue reading “Ever wonder what people can find out about you on Google? #reputation”

GOOGLE: How are YOU ranking these days?

If you’re serious about coming up at the top of Google Search Results or becoming a sought after webmaster, you need to subscribe to Google’s Official Google Webmaster Central Blog. In today’s post they talk about Panda and 23 things they consider would make a site ‘rank’ higher including four (4) that make utilizing the services … Continue reading “GOOGLE: How are YOU ranking these days?”

Social Media Marketing and Monitoring (Profile Management) Tools SMBs Are Asking for Now

One of the categories SMBs ask for the most help with is social media. You need to quickly and easily keep an eye on what people are saying about you; more importantly, you need to participate in the social media conversation yourself, without drowning hours upon endless hours bouncing around various websites. There are three … Continue reading “Social Media Marketing and Monitoring (Profile Management) Tools SMBs Are Asking for Now”

BRANDED EMAIL ADDRESSES: Control, advertising & peace of mind

If you phone a company you’ve dealt with (or considered dealing with) and the phone number is “out of service”, you might hunt for their new number. But time is money. You might contact the person you met at yesterday’s breakfast meeting instead. Whether the business moved or changed phone numbers, your call represents a … Continue reading “BRANDED EMAIL ADDRESSES: Control, advertising & peace of mind”

What is Personal Branding?

The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.