What can we learn from the Most Influential Brands in Canada?

Canada Flag

The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis and the CMDC unveiled today the Ipsos Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world. 1. Google 2. Amazon 2. Facebook 4. Microsoft 5. Apple 6. YouTube 7. Netflix 8. Samsung 9. Walmart 10. Visa Steve Levy, COO at Ipsos offers … Continue reading “What can we learn from the Most Influential Brands in Canada?”

Do you have a well-defined business purpose?

Purpose Shift wordle

Sue Sutcliffe makes the world a better place by empowering organizations who do that, to gather people online like never before and BOOST their digital return on investment. Why does every startup need a well-defined purpose? Anyone can get anywhere if they keep traveling, but when you have a well-defined purpose, things either clearly ‘fit’ … Continue reading “Do you have a well-defined business purpose?”

Building Competitive Advantage for Your Startup

#StartupChats on Building Competitive Advantage for Your Startup

Today I had the pleasure of serving as an advisor during #StartupChats on Building Competitive Advantage for Your Startup, powered by Scotia Bank.  The event had  27 contributors, 23.4 million impressions, and trended nationally at #18. Here were the questions asked and my answers: What is a competitive advantage and how important is it for … Continue reading “Building Competitive Advantage for Your Startup”

Why you should Fire some of your clients! #BusinessBreakthru

Focus On Your Top Customers

When I started my first business in 1992 I would write ANY deal I could, and paid dearly for it.  Not only did I do deals with awesome clients — many of whom became friends, I also did deals with others that did not pay their bills, were always in a hurry or rude to staff. … Continue reading “Why you should Fire some of your clients! #BusinessBreakthru”

Are You Cyber Aware? [podcast]

DARN IT Group Logo

It’s critical for every employee of your business, or those who you trust on your network to be cyberaware, and there’s no one better to take care of this for you than cybersecurity Guru Darnley Greson II of Darn IT Group. Darnley is passionate about educating people on cyber awareness and has just launched a … Continue reading “Are You Cyber Aware? [podcast]”

How Do You Connect and Build Loyalty with Your Best Customers?

How to Connect and Build Loyalty With Your Best Customers | August 14 @ 12pm ET Startup Canada #StartupChats

Enjoyed talking about “How to Connect and Build Loyalty with Your Best Customers” today on Startup Canada‘s #StartupChats on Twitter today with @glasscliffdivas @alicegyb @PatelAska @HomewurkApp @thevillagehive @AskDylanB @chrisgzuger @Jade_A_Consult @eSAXnetworking @JarrodGoldsmith @rebeldotcom @jamesbowen2015 @CoinSmartCa @JustinHartzman @ludovicamzz @inasequoia @sequoiaPRstudio @2Excellyourbiz @entrelaunch @fempirebuilders @TINATO Here are my answers to the various questions posed:  Why is customer … Continue reading “How Do You Connect and Build Loyalty with Your Best Customers?”

7 Reasons I offer 100% guarantee on my training

Satisfaction Guarantee

I believe customers should not have to pay for something that was not delivered as advertised, and that if a customer is not 100% satisfied, I’ve not delivered on that promise. 100% guarantee removes risk from purchaser Differentiates me from my competitors Gives me a chance to fix the problem Reduces bad reviews / social … Continue reading “7 Reasons I offer 100% guarantee on my training”

2018 Entrepreneur Census – Trends, Challenges & Opportunities Facing Canada’s Entrepreneurship Community

Canadian Entrereneurial Business Profile

According to Startup Canada’s 2018 Entrepreneur Census the top entrepreneurial challenges are: Finding funding (75 per cent), Sales (63 per cent) and Cashflow (62 per cent). Notably, cashflow, financial literacy, financial management, and access to financing are particularly top of mind for start-up stage entrepreneurs. Sales, access to markets, growth capital, marketing, and talent rise … Continue reading “2018 Entrepreneur Census – Trends, Challenges & Opportunities Facing Canada’s Entrepreneurship Community”

How To Create A Mobile Office

How to Create a Mobile Office for Solopreneurs!

Every solopreneur needs a good mobile office. Today I chatted with @fempirebuilders @glasscliffdivas @nunziopresta @thevillagehive @darnitgroup @sratnasabapathy @entrelaunch @Jade_A_Consult @jamesBowen2015 @planitoutsrcing @drheleno_ca @PatelAska for #StartupChats with @QuickBooksCA to cover “How To Create A Mobile for Solopreneurs”. Today’s event garnered more than 27M impressions and together, we shared 566 tweets! Here are my answers: Why is … Continue reading “How To Create A Mobile Office”

4 Powerful Sales Affirmations Inspired by Trainer Jane Warr’s BankCode Presentation

Trainer Jane Warr

Last week I had the pleasure of attending a 2-day training session with Trainer Jane Warr learning B.A.N.K.code which inspired the following sales affirmations… I get more prospects I create larger deals I convert more sales I close sales faster I created them by adding one word “I” in front of Bank Code promises, so … Continue reading “4 Powerful Sales Affirmations Inspired by Trainer Jane Warr’s BankCode Presentation”

Understanding your Competition and Why Competition is Healthy!

Understanding your Competition (and why competition is healthy)

Competition is healthy for businesses, innovation, and growth. Knowing your competition, and what they are offering, can help you to make your products, services, and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your initiatives. I had the honour of serving … Continue reading “Understanding your Competition and Why Competition is Healthy!”

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Sue serves the Greater Toronto Area (GTA) including; Durham Region (Ajax, Brock, Clarington, Oshawa, Pickering, Scugog, Uxbridge, Whitby), Halton Region (Burlington, Halton Hills, Milton, Oakville), Peel Region (Brampton, Caledon, Mississauga), and York Region (Aurora, East Gwillimbury, Georgina, King, Markham, Newmarket, Richmond Hill, Vaughan, Whitchurch–Stouffville) from her home office in Scarborough.