Black Lives Matter

Death, Systemic Racism & Another Humongous Security Breech :(

As a Canadian tweets abound regarding Pro-Trump Mob, I’ve got to say, I’m 100% with Ahmed Ali @MrAhmednurAli who wrote… As Canadians, we shouldn’t be smug. What’s happening in the US Capital could easily happen in Ottawa. White supremacy and white supremacists call Canada home too. — Ahmed Ali (@MrAhmednurAli) January 6, 2021 Although I … Continue reading “Death, Systemic Racism & Another Humongous Security Breech :(“

Sales Funnel Illustration

SALES FUNNELS: What every Small Business Owner Needs To Know 🧲

A sales funnel is a smarketing (marketing and sales) process with the goal of attracting and converting prospects into customers — ideally customers that buys over and over again. 7 Steps to Creating your First Sales Funnel BUYER PERSONA Create a buyer persona that describes in detail the ideal target for this particular product or … Continue reading “SALES FUNNELS: What every Small Business Owner Needs To Know 🧲”

Converting Customers into Brand Ambassadors

10 Ways to Turn Customers into Ambassadors

What is a Brand Ambassador? A brand ambassador is a person hired — usually by an organization or company — to represent it’s brand in a positive light, increasing brand awareness and sales. Today I had the pleasure of joining Startup Canada (@Startup_Canada) and The Coca-Cola Foundation (@cocacola_ca) for a live #StartupChats on Twitter as … Continue reading “10 Ways to Turn Customers into Ambassadors”

Thanks for the reviews!

10 Ways to Turn Customers into Ambassadors

There is nothing better than SOCIAL PROOF or influence to grow your business. The phrase social proof, was coined by Robert Cialdini in his 1984 book Influence, which describes the psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. Social Proof is Power … Continue reading “10 Ways to Turn Customers into Ambassadors”

Instagram Logo

This Tentree’s pledge to plant trees for every like on the post has garnered 15.6 million likes!

View this post on Instagram The World’s Most Sustainable Post ♻️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5m likes – 500k trees ✔️ 20m likes – 1m trees ⏳ 50m likes – 🔒 100m likes – 🔒 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Join our mission to make the most sustainable post on the planet. Thank you to the millions of people who have lifted … Continue reading “This Tentree’s pledge to plant trees for every like on the post has garnered 15.6 million likes!”

How to Increase Online Purchases and Lower Your Rate of Abandoned Carts

How to Increase Online Purchases and Lower Your Rate of Abandoned Carts

I was honoured to serve as expert on twitter chat about increasing online purchases and lowering rate of abandoned carts. The event had 20 contributors and 17.05 million impressions. The Wakelet with all answers can be found here or scroll down for my answers to the questions below. How has eCommerce changed the way entrepreneurs … Continue reading “How to Increase Online Purchases and Lower Your Rate of Abandoned Carts”

A+ test paper graphic

16 A/B Testing Tools

A/B testing is a method used to compare two versions of a web page or app to discover which performs best. A/B testing has long been done by advertising experts on a mission to achieve ultimate conversion. Here are some of the most popular A/B testing tools: AB Tasty Convert Crazy Egg Evergage Freshmarketer Google … Continue reading “16 A/B Testing Tools”

Best Practices to Make Your e-Commerce Store User-Friendly

Best Practices to Make Your eCommerce Store User-Friendly #StartupChats

Yesterday I had the pleasure of serving as an advisor and sharing my knowledge of Best Practices to Make Your e-Commerce Store User-Friendly on #StartupChats on Twitter powered by Canada Post (@canadapostcorp). Here are my answers to the questions: What does user-friendly mean in an eCommerce context? In #eCommerce context, user-friendly typically refers to the … Continue reading “Best Practices to Make Your eCommerce Store User-Friendly #StartupChats”

Licence plate

Licence Plates are a great way to generate traffic! #101freeways

A long time ago I registered a short domain and bought a custom plate for our car on a wim. Not sure if it was my driving or people just being curious, but there was no disputing it, I was getting a ton of website traffic to the domain name I registered, and it was … Continue reading “Licence Plates are a great way to generate traffic! #101freeways”

Jobless Hackers

The Global #Cyberlympics came to Canada for the first time this past weekend! #CyberAwarenessMonth

I took lots of pictures at Global Cyberlympics Awards Banquet — an event cohosted by Durham College and The Regional Municipality of Durham Region at Ajax’s newest banquet facility — Audley Recreation Complex. Big congratulations to everyone that took part in #Cyberlympics, especially to Jobless Hackers, the team from the Netherlands that won!

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Are You Cyber Aware? [podcast]

It’s critical for every employee of your business, or those who you trust on your network to be cyberaware, and there’s no one better to take care of this for you than cybersecurity Guru Darnley Greson II of Darn IT Group. Darnley is passionate about educating people on cyber awareness and has just launched a … Continue reading “Are You Cyber Aware? [podcast]”

Amazon

Amazon generates five times more web traffic than Walmart As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing

As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing, according to digital market intelligence firm SimilarWeb.

Facebook

Facebook Fined $5 Billion and Ordered to Add Oversight of Data Practices

The Federal Trade Commission the F.T.C. fined Facebook $5 billion — a fraction of Facebook’s $56 billion in annual revenue — for violating a 2011 privacy settlement and placed new conditions on Facebook for privacy violations. The F.T.C. mandated the social network: create an independently appointed privacy committee on its board designate compliance officers to … Continue reading “Facebook Fined $5 Billion and Ordered to Add Oversight of Data Practices”

#StartupChats | How to Optimize Your eCommerce Operations

Tips to Optimize your eCommerce Operations

The e-commerce industry is evolving at an overwhelming pace. Entrepreneurs must be focused, strategic and leverage strategies and solutions to simplify and streamline even the most complex of operations. No matter what type of product you sell, every e-commerce entrepreneur has one key goal: sell more of it. Today I had the pleasure of chatting … Continue reading “Tips to Optimize your eCommerce Operations”

Canva Hacked!

Time to change your Canva Password!

Canva is an easy-to-use, graphic design web & mobile app that has gained popularity with non-designers and professionals alike. On May 24, 2019 Canva was hacked and your (cryptographically protected) password and partial credit card information may have been compromised. 3 Things you need to do! Change your password immediately on Canva Change your password … Continue reading “Time to change your Canva Password!”