Host Virtual Events that Maximize your ROI [video]

Maximizing your ROI for your virtual event is essential for building successful business connections. Learn how to create virtual events that bring in larger sponsorships and high revenue in our upcoming Q&A session! We will discuss strategies that have worked for each speaker. Jarrod Goldsmith @JarrodGoldsmith Georgie-Ann Getton @Gsdwithgeorgie Kimberly Beaune @creativetwistca Sue Sutcliffe @suesutcliffe … Continue reading “Host Virtual Events that Maximize your ROI [video]“

Death, Systemic Racism & Another Humongous Security Breech :(

As a Canadian tweets abound regarding Pro-Trump Mob, I’ve got to say, I’m 100% with Ahmed Ali @MrAhmednurAli who wrote… As Canadians, we shouldn’t be smug. What’s happening in the US Capital could easily happen in Ottawa. White supremacy and white supremacists call Canada home too. — Ahmed Ali (@MrAhmednurAli) January 6, 2021 Although I … Continue reading “Death, Systemic Racism & Another Humongous Security Breech :(“

CNIB Phone It Forward

Support CNIB by donating eligible devices that will be used to make a positive impact on the lives of individuals who are blind. If you’d like to donate your phone, please call 1-833-554-5020 to register it before you place it in the pre-paid Phone It Forward envelope. PhoneItForward.ca

SALES FUNNELS: What every Small Business Owner Needs To Know 🧲

A sales funnel is a smarketing (marketing and sales) process with the goal of attracting and converting prospects into customers — ideally customers that buys over and over again. 7 Steps to Creating your First Sales Funnel BUYER PERSONA Create a buyer persona that describes in detail the ideal target for this particular product or … Continue reading “SALES FUNNELS: What every Small Business Owner Needs To Know 🧲”

10 Ways to Turn Customers into Ambassadors

What is a Brand Ambassador? A brand ambassador is a person hired — usually by an organization or company — to represent it’s brand in a positive light, increasing brand awareness and sales. Today I had the pleasure of joining Startup Canada (@Startup_Canada) and The Coca-Cola Foundation (@cocacola_ca) for a live #StartupChats on Twitter as … Continue reading “10 Ways to Turn Customers into Ambassadors”

10 Ways to Turn Customers into Ambassadors

There is nothing better than SOCIAL PROOF or influence to grow your business. The phrase social proof, was coined by Robert Cialdini in his 1984 book Influence, which describes the psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. Social Proof is Power … Continue reading “10 Ways to Turn Customers into Ambassadors”

This Tentree’s pledge to plant trees for every like on the post has garnered 15.6 million likes!

View this post on Instagram The World’s Most Sustainable Post ♻️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5m likes – 500k trees ✔️ 20m likes – 1m trees ⏳ 50m likes – 🔒 100m likes – 🔒 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Join our mission to make the most sustainable post on the planet. Thank you to the millions of people who have lifted … Continue reading “This Tentree’s pledge to plant trees for every like on the post has garnered 15.6 million likes!”

How to Increase Online Purchases and Lower Your Rate of Abandoned Carts

I was honoured to serve as expert on twitter chat about increasing online purchases and lowering rate of abandoned carts. The event had 20 contributors and 17.05 million impressions. The Wakelet with all answers can be found here or scroll down for my answers to the questions below. How has eCommerce changed the way entrepreneurs … Continue reading “How to Increase Online Purchases and Lower Your Rate of Abandoned Carts”

16 A/B Testing Tools

A/B testing is a method used to compare two versions of a web page or app to discover which performs best. A/B testing has long been done by advertising experts on a mission to achieve ultimate conversion. Here are some of the most popular A/B testing tools: AB Tasty Convert Crazy Egg Evergage Freshmarketer Google … Continue reading “16 A/B Testing Tools”

Best Practices to Make Your eCommerce Store User-Friendly #StartupChats

Yesterday I had the pleasure of serving as an advisor and sharing my knowledge of Best Practices to Make Your e-Commerce Store User-Friendly on #StartupChats on Twitter powered by Canada Post (@canadapostcorp). Here are my answers to the questions: What does user-friendly mean in an eCommerce context? In #eCommerce context, user-friendly typically refers to the … Continue reading “Best Practices to Make Your eCommerce Store User-Friendly #StartupChats”

Licence Plates are a great way to generate traffic! #101freeways

A long time ago I registered a short domain and bought a custom plate for our car on a wim. Not sure if it was my driving or people just being curious, but there was no disputing it, I was getting a ton of website traffic to the domain name I registered, and it was … Continue reading “Licence Plates are a great way to generate traffic! #101freeways”

The Global #Cyberlympics came to Canada for the first time this past weekend! #CyberAwarenessMonth

I took lots of pictures at Global Cyberlympics Awards Banquet — an event cohosted by Durham College and The Regional Municipality of Durham Region at Ajax’s newest banquet facility — Audley Recreation Complex. Big congratulations to everyone that took part in #Cyberlympics, especially to Jobless Hackers, the team from the Netherlands that won!

Creating Accessible Websites is not only the right thing to do, it’s a marketing advantage!

Accessible websites open up your market to visitors who would otherwise leave because they aren’t able to navigate it or get all the information they need e.g. people with: vision loss who uses screen reader technology limited mobility who use a keyboard or assistive devices instead of a mouse to navigate hearing loss who needs … Continue reading “Creating Accessible Websites is not only the right thing to do, it’s a marketing advantage!”

Are You Cyber Aware? [podcast]

It’s critical for every employee of your business, or those who you trust on your network to be cyberaware, and there’s no one better to take care of this for you than cybersecurity Guru Darnley Greson II of Darn IT Group. Darnley is passionate about educating people on cyber awareness and has just launched a … Continue reading “Are You Cyber Aware? [podcast]”

Amazon generates five times more web traffic than Walmart As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing

As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing, according to digital market intelligence firm SimilarWeb.

Facebook Fined $5 Billion and Ordered to Add Oversight of Data Practices

The Federal Trade Commission the F.T.C. fined Facebook $5 billion — a fraction of Facebook’s $56 billion in annual revenue — for violating a 2011 privacy settlement and placed new conditions on Facebook for privacy violations. The F.T.C. mandated the social network: create an independently appointed privacy committee on its board designate compliance officers to … Continue reading “Facebook Fined $5 Billion and Ordered to Add Oversight of Data Practices”