Making digital marketing profitable since 1995
Kudos to Google for publishing their 6-part 2022 Retail Marketing Guide. Pre-pandemic the bulk of money Canadians spend on Christmas was on Black Friday / Cyber Sunday but if you believe the stats it’s going to be even earlier this year. Are you ready Canadian Retailers?
I was honoured to serve as expert on twitter chat about increasing online purchases and lowering rate of abandoned carts. The event had 20 contributors and 17.05 million impressions. The Wakelet with all answers can be found here or scroll down for my answers to the questions below. How has eCommerce changed the way entrepreneurs … Continue reading “How to Increase Online Purchases and Lower Your Rate of Abandoned Carts”
Yesterday I had the pleasure of serving as an advisor and sharing my knowledge of Best Practices to Make Your e-Commerce Store User-Friendly on #StartupChats on Twitter powered by Canada Post (@canadapostcorp). Here are my answers to the questions: What does user-friendly mean in an eCommerce context? In #eCommerce context, user-friendly typically refers to the … Continue reading “Best Practices to Make Your eCommerce Store User-Friendly #StartupChats”
As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing, according to digital market intelligence firm SimilarWeb.
The e-commerce industry is evolving at an overwhelming pace. Entrepreneurs must be focused, strategic and leverage strategies and solutions to simplify and streamline even the most complex of operations. No matter what type of product you sell, every e-commerce entrepreneur has one key goal: sell more of it. Today I had the pleasure of chatting … Continue reading “Tips to Optimize your eCommerce Operations”
It was my honour and pleasure to serve as an expert advisor for Startup Canada‘s #startupchats sponsored by Canada Post (@CanadaPostCorp) on April 26, 2019 to discuss “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce“. Here are my answers the questions posed: eCommerce accounts for a growing percentage of … Continue reading “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce”
Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats … Continue reading “Top eCommerce and Online Payment Processing Tips”
4th Quarter 2018 Report is out!
Did you know North America is 2nd largest eCommerce market with $561 billion, behind Asia with $740 billion? Shopify just published some comprehensive data about global ecommerce trends you need to know about: Global Ecommerce Definition and Market Size Domestic Shoppers Look Beyond Their Borders International Growth Reshapes the Map Ecommerce Moves Beyond the Western … Continue reading “Global eCommerce Trends (2019)”
Today, e-commerce influences up to 56 percent of in-store purchases and more than 10 percent of North American retail sales. E-commerce has gone beyond buying something on a website to a series of interactions that rely on technology to move goods. This means that e-Commerce entrepreneurs must be present on their customers’ channel and that … Continue reading “How To Keep Your eCommerce Business Competitive”
I have been helping people market themselves since 1981 I am an Internet Marketing pioneer! I first used the internet in 1993 I registered my first domain name in February 1995 I developed my first website in 1995 I (and my amazing team) launched the first e-commerce website certified by RBC in 1997 I am … Continue reading “Why Sue Sutcliffe?”
Sara Kleinberg, Head of Ads Research and Insights at Google shared some stellar Canadian e-Commerce statistics in her recent post: 86% of Canadians are shopping for something at any given time period and in up to five different categories. More than half of Canadian shoppers say they started their shopping online. Nearly 9 out of … Continue reading “86% of Canadians are shopping for something at any given time period and in up to five different categories”
MarketingCharts.com’s Maximum Acceptable Time for Free Shipping Deliveries Report (2017) shows that: “the maximum delivery time that shoppers will accept in order to receive free shipping is on average is 4.5 days. That’s down a full day from 5.5 in a similar 2012 survey.” and shares some other interesting data about free shipping too. Did … Continue reading “Consumers Are Getting More Impatient About Delivery Times”
With the ever- evolving development of the internet and an increase in the number of and sophistication of users, website owners should take proactive measures to insure the integrity of their site. The easiest and most cost-effective way to do this is with an SSL certification. BASIC TERMINOLOGY AND BACKGROUND HyperText Transfer Protocol (HTTP) was … Continue reading “SSL CERTIFICATES: What they are, why you need them, and how to get started”
Competition isn’t just from local stores. Sue Sutcliffe exposes the impact technology and e-commerce has on local businesses and highlights solutions to keep businesses competitive. Learn how to make money while you sleep. Sue Sutcliffe is a Canadian Digital Marketing Trainer and Internet pioneer whose passion for innovative and strategic marketing shine through every seminar, … Continue reading “E-Commerce Made Easy”
I just had coffee with Lisa Paulin and got the skinny on the BDC! Did you know?… That BDC is a non-demand lender and that our higher percentage of financing allows a business owner to retain its working capital in their business? Did you also know that BDC works with your chartered bank to ‘top … Continue reading “Business Development Bank of Canada – Did you Know?”
AWEBthatWORKS has an exciting line up of hands-on training events planned for September and October 2013 that will teach you how to build, optimize, upgrade and manage your own blog, website and top social media spaces. Register early to take advantage of early-bird discounts! 4 Steps to Social Media Success Saturday, September 28th, 2013 (10:30am-1:30pm) Trent … Continue reading “Learn how to build, optimize, upgrade and manage your own blog, website and top social media spaces (Nov 2013) Oshawa”
There are three main types of hosting on the market today; shared hosting, virtual private server and cloud hosting: SHARED HOSTING Shared hosting is a popular choice for non mission-critical brands because it is least expensive and bundles in technical support. Web owners are given limited access to the server, scaleability is a problem, as … Continue reading “What Type Of Hosting Is Right For Me? Shared, VPS or Cloud?”
