Antoine ElHashem

Marketing to the LGBTQ community, and why no business can afford to not to

On Marketing Mondays @1pm #LiveonFacebook I have the pleasure of interviewing Antoine El Hashem of Inspired Media Inc. about marketing to the LGBTQ community, and why no business can afford to not to. Antoine is A 30-year media and marketing expert with a speciality in LGBTQ marketing, president or INspired Media, the publisher of The … Continue reading “Marketing to the LGBTQ community, and why no business can afford to not to”

Social Networking 101


I could talk for days about business networking because it’s one of my favourite marketing tactics and one that so many don’t get or leverage properly. If you’d like to learn everything I know about business networking or have me teach your sales team, schedule a one-to-one session with me via my website or give … Continue reading “BUSINESS NETWORKING TIPS [VIDEO 26m:13s]”

marketing mondays


POSTCARDS are a great way to get the word buzzing about your new products and services, upcoming event, specials, holiday greeting, notices etc. They’re an instant and easy way to share information on social media spaces like Facebook, LinkedIn, Twitter, Pinterest, Google+. I recommend designing them 4″x6″ size so that you can get prints at … Continue reading “POSTCARDS”


To you it is promotional material… #marketingfail

This morning when I got in my car, I had to get out again, because there was piece of paper on my windshield… Putting your marketing material — garbage to everyone but you — on someone’s dash is wrong on so many levels: When people discover paper on their car’s window (parked in their driveway), … Continue reading “To you it is promotional material… #marketingfail”

Lessons From the Obama Viral Marketing Campaign

– Social media is utterly important They are cheap, have a large number of audiences and spread the news quickly. Obama used this masterfully and even raised huge amounts of funds using social media. – Do not side line bloggers While other candidates ignored the bloggers and focused on “real journalists”, Obama didn’t exclude them, … Continue reading “Lessons From the Obama Viral Marketing Campaign”

10 Examples of Great marketing

Started my day today reading Ajay Parthasarathy’s blog on the top 10 cool marketing campaigns he’s run across: Apple 1984 Macintosh Advertisement Nike – Just Do It The Apple Think Different Campaign Narendra Modi’s Prime Ministerial Campaign – ‘Achche Din’ Star Sports with the Mauka Mauka advertisement series The Pepsi : Dil Maange More! campaign which … Continue reading “10 Examples of Great marketing”

Google alerts

Ever wonder what people can find out about you on Google? #reputation

 Google Alerts  is an easy-to-use and free tool that you can set up to get alerts whenever someone mentions your name or brand name(s) on the Internet. Simply write down your search query (in this case my name), and select when you want to be alerted. You can choose between once a day, once a week … Continue reading “Ever wonder what people can find out about you on Google? #reputation”

Google Places icon

Google Places for Business vs. Google+ Local

It’s critical for businesses to get involved in both Google Places and Google+ Local because it gains increased visibility and helps control one’s brand on Google — the world’s most popular search tool. Did you know that each month 100 billion searches are conducted on Google? This post by Amanda DiSilvestro on Search Engine Watch does a great job of clarifying the confusion … Continue reading “Google Places for Business vs. Google+ Local”

11 Ways to Get More Twitter Followers

Joined the Twitterverse, but not sure your voice is being heard? Here are some sure-fire ideas for attracting Followers! 1. Optimize your Twitter Profile If your profile doesn’t include an engaging picture (usually your smiling face), banner and bio, you’ll struggle to attract a big following. Sprinkle (don’t cram!) your bio with keywords that are … Continue reading “11 Ways to Get More Twitter Followers”

How to Use Twitter for Business and Marketing | Social Media Examiner

How Twitter Is Unique? In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Other microblogging tools include Tumblr, FriendFeed and Plurk. Twitter shares some features with the most common social media tools Facebook, Pinterest, LinkedIn, Google+ and YouTube. However, the differences really define … Continue reading “How to Use Twitter for Business and Marketing | Social Media Examiner”

Twitter Turns 7!! #Twitter7 Birthday Special!

Happy Birthday, Twitter! On its blog this morning, the Twitter team thanked its 200 million strong userbase, saying: It’s thanks to all of you that our open, real-time platform is thriving: we have well over 200 million active users creating over 400 million Tweets each day. As we’ve grown, Twitter has become a true global … Continue reading “Twitter Turns 7!! #Twitter7 Birthday Special!”

Pinterest Introduces Analytics!

Last week, Pinterest began rolling out – not only their streamlined new look – but their tracking tool Pinterest Web Analytics. Already a great marketing tool, Pinterest now allows brands to track their progress by: identifying their most popular content with metrics including “most repinned” and “most clicked” tracking which dates and times are popular … Continue reading “Pinterest Introduces Analytics!”

New first stop for hacked site recovery via Official Google Webmaster Central Blog:

How to avoid ever needing Help for hacked sites: Just as you focus on making a site that’s good for users and search-engine friendly, keeping your site secure — for you and your visitors — is also paramount. When site owners fail to keep their site secure, hackers may exploit the vulnerability. If a hacker … Continue reading “New first stop for hacked site recovery via Official Google Webmaster Central Blog:”

Google Local icon on a map

4 Reasons a Google Local Page is Crucial to SEO

Have you claimed and optimized your brand’s free Google Local  page (formerly Google Places)? Here are 4 reasons you should do so today: 1. Google Dominates Online Search Everyone knows that Google is the king of search engines. If you want to rank well in Google, you need to play by its rules. Don’t be … Continue reading “4 Reasons a Google Local Page is Crucial to SEO”

Google+ Local: Have you claimed your page?

Google+ Local listings can be accessed via mobile search, web search, Google maps and  Google+. Searchers find information about your business and location. Google Local pages also incorporate the user-friendly Zagat review system. With over 50% of geolocational searches made on mobile devices, Google integrated GPS features into the Local program, which means mobile searches … Continue reading “Google+ Local: Have you claimed your page?”

Durham Business Times

It’s time for your website to plug in and button up

They’re everywhere–buttons asking you to “Share” this and “Like” that.  The Internet is atwitter with ways to endorse your favourite businesses, posts, products and services.  Half of the world’s top 10,000 websites link to Facebook or Twitter on their homepage.  Does yours? hy let people push your buttons? Because they’re delivering a call to action. … Continue reading “It’s time for your website to plug in and button up”

Google Maps for Android Now Lets You Add Photos to Reviews

Google Maps for Android has been updated to version 5.10.0, which brings two new nifty features: the ability to attach photos to Place reviews and the option to see Places you’ve rated with 4 or 5 stars in your map view. via Google Maps for Android Now Lets You Add Photos to Reviews.