Category: DIGITAL STRATEGY
Are You Cyber Aware? [podcast]
It’s critical for every employee of your business, or those who you trust on your network to be cyberaware, and there’s no one better to take care of this for you than cybersecurity Guru Darnley Greson II of Darn IT Group. Darnley is passionate about educating people on cyber awareness and has just launched a … Continue reading “Are You Cyber Aware? [podcast]”
Amazon generates five times more web traffic than Walmart As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing
As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing, according to digital market intelligence firm SimilarWeb.
Facebook Fined $5 Billion and Ordered to Add Oversight of Data Practices
The Federal Trade Commission the F.T.C. fined Facebook $5 billion — a fraction of Facebook’s $56 billion in annual revenue — for violating a 2011 privacy settlement and placed new conditions on Facebook for privacy violations. The F.T.C. mandated the social network: create an independently appointed privacy committee on its board designate compliance officers to … Continue reading “Facebook Fined $5 Billion and Ordered to Add Oversight of Data Practices”
Link Building
Increasing the number and quality of inbound links to a website increases search engine rankings so it’s a strategy every digital marketer should employ. Here are some resources to help you create a strong Link Building Strategy: Moz Ahrefs Yoast Search Engine Journal If you know of a good link building resource that should be … Continue reading “Link Building”
Tips to Optimize your eCommerce Operations
The e-commerce industry is evolving at an overwhelming pace. Entrepreneurs must be focused, strategic and leverage strategies and solutions to simplify and streamline even the most complex of operations. No matter what type of product you sell, every e-commerce entrepreneur has one key goal: sell more of it. Today I had the pleasure of chatting … Continue reading “Tips to Optimize your eCommerce Operations”
HASHTAGS
Hashtags are great way for your content to be discovered on the various social media websites such as Twitter (where they originated), Facebook, LinkedIn, Instagram, etc. What is a Hashtag? A word or phrase is called a hashtag when it’s typed with the pound symbol (#) in front of it. When you (or anyone) clicks … Continue reading “HASHTAGS”
Time to change your Canva Password!
Canva is an easy-to-use, graphic design web & mobile app that has gained popularity with non-designers and professionals alike. On May 24, 2019 Canva was hacked and your (cryptographically protected) password and partial credit card information may have been compromised. 3 Things you need to do! Change your password immediately on Canva Change your password … Continue reading “Time to change your Canva Password!”
BLOCKCHAIN
View this post on Instagram BIG THANKS to @meridiancreditunion @uoit for a very insightful workshop about #blockchain and the latest in #blockchaintechnology and tour. Very interesting stuff and good to hear experts like Marc Lijour, Fran Karsh and Chinmay Jain weigh in on this topic. What is #bitcoin? Bitcoin is a distributed ledger and one … Continue reading “BLOCKCHAIN”
6 Free Keyword Tools Every Canadian Marketer Needs To Know
Keywords are a key ingredient of any digital marketing plan. Canadian digital marketers should be researching keywords around their offerings, their prospects problems, real or perceived features and benefits and their competition. Here are some free keyword tools: Buzzsumo — Analyze what content performs best for any topic (or competitor) Google Ads Keyword Planner — … Continue reading “6 Free Keyword Tools Every Canadian Marketer Needs To Know”
Every social media user needs to see this Ted Talk! [15m 15s]
I see @facebook as an #innovative hero AND victim. I believe the world needs to unite to deal with new superpowers ALL social media spaces grants users, similar to what the #EU did to drive #GDPR. What do YOU think?
What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce
It was my honour and pleasure to serve as an expert advisor for Startup Canada‘s #startupchats sponsored by Canada Post (@CanadaPostCorp) on April 26, 2019 to discuss “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce“. Here are my answers the questions posed: eCommerce accounts for a growing percentage of … Continue reading “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce”
11 Questions Answered About Customer Success Strategies Online and Offline
It was my pleasure to answer questions about Customer Success Strategies Online and Offline today on #startupchats. Here are my answers: What is included in a customer success strategy for online, and offline? An online/offline customer success strategy starts by mapping the customer journey with the intention of creating a system that monitors & constantly … Continue reading “11 Questions Answered About Customer Success Strategies Online and Offline”
EU approves tougher copyright rules!
Reuters just reported that EU governments backed European Commission’s move to protect Europe’s creative industries and that sharing platforms like YouTube and Instagram will have to install filters to prevent users from uploading copyrighted materials and sign licensing agreements with creators to use their work.
Digital Marketing Strategy Made Simple
This interactive strategy planning session is recommended for anyone who is planning to embark on a digital marketing campaign. Sue walks you through the development of a digital marketing plan to suit your unique business and its objectives. Sue Sutcliffe is a Canadian Digital Marketing Trainer and Internet pioneer whose passion for innovative and strategic … Continue reading “Digital Marketing Strategy Made Simple”
Top eCommerce and Online Payment Processing Tips
Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats … Continue reading “Top eCommerce and Online Payment Processing Tips”
Businesses who want to #dominatethedigital need new content production and management services to tackle personalization and keep the eyeballs on your brand.
What is Personalization? Personalization is using personal behavioural data to target/tailor communication to consumers based on their specific needs. Additional Resources Gartner’s The Essential Guide to Marketing Personalization Gartner’s Personalization, or Personal?
US Retail ECommerce Sales (4th QUARTER 2018)
4th Quarter 2018 Report is out!
Global eCommerce Trends (2019)
Did you know North America is 2nd largest eCommerce market with $561 billion, behind Asia with $740 billion? Shopify just published some comprehensive data about global ecommerce trends you need to know about: Global Ecommerce Definition and Market Size Domestic Shoppers Look Beyond Their Borders International Growth Reshapes the Map Ecommerce Moves Beyond the Western … Continue reading “Global eCommerce Trends (2019)”
Do yourself a favour and read reviews before you buy from Durham Tires in Oshawa! No one should have to go through what my son did!!!
I am still shaking my head after learning that Durham Tires in #Oshawa threatened my son with PHYSICAL VIOLENCE when he called to find out why they would not warrantee a bad tire he purchased less than two months previously. Do yourself a favour and read reviews before you buy! No one should have to … Continue reading “Do yourself a favour and read reviews before you buy from Durham Tires in Oshawa! No one should have to go through what my son did!!!”
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