Category: DIGITAL STRATEGY
Tips to Optimize your eCommerce Operations
The e-commerce industry is evolving at an overwhelming pace. Entrepreneurs must be focused, strategic and leverage strategies and solutions to simplify and streamline even the most complex of operations. No matter what type of product you sell, every e-commerce entrepreneur has one key goal: sell more of it. Today I had the pleasure of chatting … Continue reading “Tips to Optimize your eCommerce Operations”
HASHTAGS
Hashtags are great way for your content to be discovered on the various social media websites such as Twitter (where they originated), Facebook, LinkedIn, Instagram, etc. What is a Hashtag? A word or phrase is called a hashtag when it’s typed with the pound symbol (#) in front of it. When you (or anyone) clicks … Continue reading “HASHTAGS”
Time to change your Canva Password!
Canva is an easy-to-use, graphic design web & mobile app that has gained popularity with non-designers and professionals alike. On May 24, 2019 Canva was hacked and your (cryptographically protected) password and partial credit card information may have been compromised. 3 Things you need to do! Change your password immediately on Canva Change your password … Continue reading “Time to change your Canva Password!”
BLOCKCHAIN
View this post on Instagram BIG THANKS to @meridiancreditunion @uoit for a very insightful workshop about #blockchain and the latest in #blockchaintechnology and tour. Very interesting stuff and good to hear experts like Marc Lijour, Fran Karsh and Chinmay Jain weigh in on this topic. What is #bitcoin? Bitcoin is a distributed ledger and one … Continue reading “BLOCKCHAIN”
6 Free Keyword Tools Every Canadian Marketer Needs To Know
Keywords are a key ingredient of any digital marketing plan. Canadian digital marketers should be researching keywords around their offerings, their prospects problems, real or perceived features and benefits and their competition. Here are some free keyword tools: Buzzsumo — Analyze what content performs best for any topic (or competitor) Google Ads Keyword Planner — … Continue reading “6 Free Keyword Tools Every Canadian Marketer Needs To Know”
Every social media user needs to see this Ted Talk! [15m 15s]
I see @facebook as an #innovative hero AND victim. I believe the world needs to unite to deal with new superpowers ALL social media spaces grants users, similar to what the #EU did to drive #GDPR. What do YOU think?
What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce
It was my honour and pleasure to serve as an expert advisor for Startup Canada‘s #startupchats sponsored by Canada Post (@CanadaPostCorp) on April 26, 2019 to discuss “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce“. Here are my answers the questions posed: eCommerce accounts for a growing percentage of … Continue reading “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce”
11 Questions Answered About Customer Success Strategies Online and Offline
It was my pleasure to answer questions about Customer Success Strategies Online and Offline today on #startupchats. Here are my answers: What is included in a customer success strategy for online, and offline? An online/offline customer success strategy starts by mapping the customer journey with the intention of creating a system that monitors & constantly … Continue reading “11 Questions Answered About Customer Success Strategies Online and Offline”
EU approves tougher copyright rules!
Reuters just reported that EU governments backed European Commission’s move to protect Europe’s creative industries and that sharing platforms like YouTube and Instagram will have to install filters to prevent users from uploading copyrighted materials and sign licensing agreements with creators to use their work.
Digital Marketing Strategy Made Simple
This interactive strategy planning session is recommended for anyone who is planning to embark on a digital marketing campaign. Sue walks you through the development of a digital marketing plan to suit your unique business and its objectives. Sue Sutcliffe is a Canadian Digital Marketing Trainer and Internet pioneer whose passion for innovative and strategic … Continue reading “Digital Marketing Strategy Made Simple”
Top eCommerce and Online Payment Processing Tips
Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats … Continue reading “Top eCommerce and Online Payment Processing Tips”
Businesses who want to #dominatethedigital need new content production and management services to tackle personalization and keep the eyeballs on your brand.
What is Personalization? Personalization is using personal behavioural data to target/tailor communication to consumers based on their specific needs. Additional Resources Gartner’s The Essential Guide to Marketing Personalization Gartner’s Personalization, or Personal?
US Retail ECommerce Sales (4th QUARTER 2018)
4th Quarter 2018 Report is out!
Global eCommerce Trends (2019)
Did you know North America is 2nd largest eCommerce market with $561 billion, behind Asia with $740 billion? Shopify just published some comprehensive data about global ecommerce trends you need to know about: Global Ecommerce Definition and Market Size Domestic Shoppers Look Beyond Their Borders International Growth Reshapes the Map Ecommerce Moves Beyond the Western … Continue reading “Global eCommerce Trends (2019)”
Do yourself a favour and read reviews before you buy from Durham Tires in Oshawa! No one should have to go through what my son did!!!
I am still shaking my head after learning that Durham Tires in #Oshawa threatened my son with PHYSICAL VIOLENCE when he called to find out why they would not warrantee a bad tire he purchased less than two months previously. Do yourself a favour and read reviews before you buy! No one should have to … Continue reading “Do yourself a favour and read reviews before you buy from Durham Tires in Oshawa! No one should have to go through what my son did!!!”
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How To Keep Your eCommerce Business Competitive
Today, e-commerce influences up to 56 percent of in-store purchases and more than 10 percent of North American retail sales. E-commerce has gone beyond buying something on a website to a series of interactions that rely on technology to move goods. This means that e-Commerce entrepreneurs must be present on their customers’ channel and that … Continue reading “How To Keep Your eCommerce Business Competitive”
Free Website Testing Tools Every Webmaster Needs In Their Toolbox
These website testing tools make it quick and easy to discover what you need to do to achieve maximum website ROI (return on investment). AChecker — Checks single HTML pages for conformance with accessibility standards to ensure the content can be accessed by everyone. Broken Link Check — Checker / Validator tells you which of … Continue reading “Free Website Testing Tools Every Webmaster Needs In Their Toolbox”
5 rules for winning with automated marketing
5 rules for winning with automated marketing authored by Nicolas Darveau-Garneau, Adam Deif talks about winning with authomated marketing by asking five powerful questions: Optimize for growth instead of efficiency Are you trying to make as much money as possible from your ad investment or is your current KPI and measurement system holding you back? … Continue reading “5 rules for winning with automated marketing”
Why Sue Sutcliffe?
I have been helping people market themselves since 1981 I am an Internet Marketing pioneer! I first used the internet in 1993 I registered my first domain name in February 1995 I developed my first website in 1995 I (and my amazing team) launched the first e-commerce website certified by RBC in 1997 I am … Continue reading “Why Sue Sutcliffe?”
