Are You Cyber Aware? [podcast]

DARN IT Group Logo

It’s critical for every employee of your business, or those who you trust on your network to be cyberaware, and there’s no one better to take care of this for you than cybersecurity Guru Darnley Greson II of Darn IT Group. Darnley is passionate about educating people on cyber awareness and has just launched a … Continue reading “Are You Cyber Aware? [podcast]”

Amazon generates five times more web traffic than Walmart As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing

Amazon

As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing, according to digital market intelligence firm SimilarWeb.

Facebook Fined $5 Billion and Ordered to Add Oversight of Data Practices

Facebook

The Federal Trade Commission the F.T.C. fined Facebook $5 billion — a fraction of Facebook’s $56 billion in annual revenue — for violating a 2011 privacy settlement and placed new conditions on Facebook for privacy violations. The F.T.C. mandated the social network: create an independently appointed privacy committee on its board designate compliance officers to … Continue reading “Facebook Fined $5 Billion and Ordered to Add Oversight of Data Practices”

Tips to Optimize your eCommerce Operations

#StartupChats | How to Optimize Your eCommerce Operations

The e-commerce industry is evolving at an overwhelming pace. Entrepreneurs must be focused, strategic and leverage strategies and solutions to simplify and streamline even the most complex of operations. No matter what type of product you sell, every e-commerce entrepreneur has one key goal: sell more of it. Today I had the pleasure of chatting … Continue reading “Tips to Optimize your eCommerce Operations”

Time to change your Canva Password!

Canva Hacked!

Canva is an easy-to-use, graphic design web & mobile app that has gained popularity with non-designers and professionals alike. On May 24, 2019 Canva was hacked and your (cryptographically protected) password and partial credit card information may have been compromised. 3 Things you need to do! Change your password immediately on Canva Change your password … Continue reading “Time to change your Canva Password!”

6 Free Keyword Tools Every Canadian Marketer Needs To Know

Keywords

Keywords are a key ingredient of any digital marketing plan. Canadian digital marketers should be researching keywords around their offerings, their prospects problems, real or perceived features and benefits and their competition. Here are some free keyword tools: Buzzsumo — Analyze what content performs best for any topic (or competitor) Google Ads Keyword Planner — … Continue reading “6 Free Keyword Tools Every Canadian Marketer Needs To Know”

What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce

What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce | April 26 | 12pm ET

It was my honour and pleasure to serve as an expert advisor for Startup Canada‘s #startupchats sponsored by Canada Post (@CanadaPostCorp) on April 26, 2019 to discuss “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce“. Here are my answers the questions posed: eCommerce accounts for a growing percentage of … Continue reading “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce”

11 Questions Answered About Customer Success Strategies Online and Offline

Customer Success Strategies Online & Offline

It was my pleasure to answer questions about Customer Success Strategies Online and Offline today on #startupchats. Here are my answers: What is included in a customer success strategy for online, and offline? An online/offline customer success strategy starts by mapping the customer journey with the intention of creating a system that monitors & constantly … Continue reading “11 Questions Answered About Customer Success Strategies Online and Offline”

EU approves tougher copyright rules!

Copyright is a legal right, existing in many countries, that grants the creator of an original work exclusive rights to determine whether, and under what conditions, this original work may be used by others.

Reuters just reported that EU governments backed European Commission’s move to protect Europe’s creative industries and that sharing platforms like YouTube and Instagram will have to install filters to prevent users from uploading copyrighted materials and sign licensing agreements with creators to use their work.

Digital Marketing Strategy Made Simple

Digital Marketing Strategy Made Simple

This interactive strategy planning session is recommended for anyone who is planning to embark on a digital marketing campaign. Sue walks you through the development of a digital marketing plan to suit your unique business and its objectives. Sue Sutcliffe is a Canadian Digital Marketing Trainer and Internet pioneer whose passion for innovative and strategic … Continue reading “Digital Marketing Strategy Made Simple”

Top eCommerce and Online Payment Processing Tips

Exploring ECommerce and Online Payments

Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats … Continue reading “Top eCommerce and Online Payment Processing Tips”

Businesses who want to #dominatethedigital need new content production and management services to tackle personalization and keep the eyeballs on your brand.

The path of least resistance should be the path to you -Sue Sutcliffe

What is Personalization? Personalization is using personal behavioural data to target/tailor communication to consumers based on their specific needs. Additional Resources Gartner’s The Essential Guide to Marketing Personalization Gartner’s Personalization, or Personal?

Global eCommerce Trends (2019)

sue-purple-shirt-border

Did you know North America is 2nd largest eCommerce market with $561 billion, behind Asia with $740 billion? Shopify just published some comprehensive data about global ecommerce trends you need to know about: Global Ecommerce Definition and Market Size Domestic Shoppers Look Beyond Their Borders International Growth Reshapes the Map Ecommerce Moves Beyond the Western … Continue reading “Global eCommerce Trends (2019)”

Do yourself a favour and read reviews before you buy from Durham Tires in Oshawa! No one should have to go through what my son did!!!

Durham Tires Oshawa

I am still shaking my head after learning that Durham Tires in #Oshawa threatened my son with PHYSICAL VIOLENCE when he called to find out why they would not warrantee a bad tire he purchased less than two months previously. Do yourself a favour and read reviews before you buy! No one should have to … Continue reading “Do yourself a favour and read reviews before you buy from Durham Tires in Oshawa! No one should have to go through what my son did!!!”

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Sue serves the Greater Toronto Area (GTA) including; Durham Region (Ajax, Brock, Clarington, Oshawa, Pickering, Scugog, Uxbridge, Whitby), Halton Region (Burlington, Halton Hills, Milton, Oakville), Peel Region (Brampton, Caledon, Mississauga), and York Region (Aurora, East Gwillimbury, Georgina, King, Markham, Newmarket, Richmond Hill, Vaughan, Whitchurch–Stouffville) from her home office in Scarborough.