Search Engine Journal (SEJ) just published an article titled “The Future of PPC Automation: 8 Key Takeaways” discusses the evolving landscape of pay-per-click (PPC) advertising and the increasing role of automation in streamlining PPC campaign management. The author highlights eight key takeaways from a panel discussion with industry experts. These takeaways include the growing importance … Continue reading “PPC Automation: When & How To Use It”
Major news released on Google’s Security blog “No More Mixed Messages About HTTPS” which notified us that sites that use insecure resources e.g. resources that lead back to http websites rather than https (otherwise known as Mixed Content) will be blocked by Chrome. Is your website affected? #AskTheWebCoach
Keywords are a key ingredient of any digital marketing plan. Canadian digital marketers should be researching keywords around their offerings, their prospects problems, real or perceived features and benefits and their competition. Here are some free keyword tools: Buzzsumo — Analyze what content performs best for any topic (or competitor) Google Ads Keyword Planner — … Continue reading “6 Free Keyword Tools Every Canadian Marketer Needs To Know”
If you’re serious about coming up at the top of Google Search Results or becoming a sought after webmaster, you need to subscribe to Google’s Official Google Webmaster Central Blog. In today’s post they talk about Panda and 23 things they consider would make a site ‘rank’ higher including four (4) that make utilizing the services … Continue reading “GOOGLE: How are YOU ranking these days?”
There are two ways to get on page one of Google. You can optimize pages and posts on your website and blog for keywords (SEO) in hopes you’ll come organically for free and/or you can run a Google Adwords Campaign (PPC). If you can place on page one of google with SEO (Search Engine Optimization) … Continue reading “Keywords”
Google, Yahoo and MSN also support the title tag and place a lot of importance on keywords that appear inside it. Write a descriptive and convincing HTML title that appeals to the audience. Don’t use all CAPS in your title. Limit your title to about 80 characters.