Writing Resources CXOs can’t live without


Words, once they are printed, have a life of their own. Carol Burnett Whenever possible, it’s always best to hire a professional editor to review your writing, however when time and budget does not allow, there are many online writing resources you can utilize to help you. Here are some of my favourites: Spelling Oxford … Continue reading “Writing Resources CXOs can’t live without”

Are you following the action at #infocom2022 too?


InfoComm is a once-a-year opportunity to see new products, find the most audio/video training offered anywhere, and grow your professional network. With pavilions specific for Audio, Digital Signage, Events and Entertainment and Conferencing and Collaboration, you’ll find the tech that accelerates productivity and over 100 hours of training. If you’re not already, follow the action … Continue reading “Are you following the action at #infocom2022 too?”

A Complete List of 2022 Canadian Holidays & Special Days

Batch preparing your holiday posts saves time and money.

Since the holidays you need to plan your content around don’t change, why don’t you (or your graphic designer) batch prepare your posts in advance? Not only will this be less stressful and save you time and money, but your readers will also appreciate the consistency and look forward to your content. JANUARY 2021 January … Continue reading “A Complete List of 2022 Canadian Holidays & Special Days”

6 Steps to Telling Your Sustainable Business Story on Social Media


Patagonia sells quality, sustainable outdoor equipment and clothing, including everything from fishing waders to moisture-wicking underwear. Their products are made to last long enough to become hand-me-downs or they’re made out of materials that can be recycled. Even Patagonia’s buildings are designed to make the least environmental impact, and manufacturing processes are constantly refined to … Continue reading “6 Steps to Telling Your Sustainable Business Story on Social Media”

Creating Accessible Websites is not only the right thing to do, it’s a marketing advantage!

10 Cardinal Sins of Web Design

Accessible websites open up your market to visitors who would otherwise leave because they aren’t able to navigate it or get all the information they need e.g. people with: vision loss who uses screen reader technology limited mobility who use a keyboard or assistive devices instead of a mouse to navigate hearing loss who needs … Continue reading “Creating Accessible Websites is not only the right thing to do, it’s a marketing advantage!”

People have less concentration that a goldfish?

Blog / Value / Content Marketing

It’s critical to write web pages and blog posts with the most important information at the top because chances are, people won’t read all your content. According to a 2015 study by Microsoft… The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now … Continue reading “People have less concentration that a goldfish?”

Need help GOING LIVE on Facebook or Instagram? [VIDEO 37m09s]

sandra centorino

On August 13th I chatted with Sandra Centorino of #RealWomenGoLive fame on #MarketingMondays@1pm. Sandra Centorino is the owner and CEO of Say it International, a benefit corporation whose mission is to teach and inspire women in business to use LIVE video. Sandra’s signature program (see below) teaches women everything about going live on Facebook and … Continue reading “Need help GOING LIVE on Facebook or Instagram? [VIDEO 37m09s]”

Grammar: The 13 Million Dollar Comma

Is your website grammar free?

Every time I survey people about what makes a website suck, grammar always comes up in the top 10.  Typically approximately 50% of the people say that they would not deal with a company if they spotted GRAMMAR ERRORS on their website. Would YOU? Whether you would or would not, one thing is very clear. … Continue reading “Grammar: The 13 Million Dollar Comma”


I do my best proofreading, after I hit 'send'.

BEFORE hitting the ‘publish’ button, it’s critical that you proofread your post for the following things: [_] SPELLING [_] GRAMMAR [_] FLOW [_] TONE [_] STYLE CONSISTENCY [_] JARGON [_] POSITIONING [_] IMAGERY [_] ATTRIBUTIONS [_] LINKS [_] CALL TO ACTION (CTA) Did you know that March 8th is Proofreading Day? Why not invest in … Continue reading “SUE’S PRE-PUBLISH CHECKLIST”

The diverse experience Sue Sutcliffe has gained as one of Canada’s digital marketing pioneers, will help your business or brand dominate the digital.
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