This marketer is on a journey to be an inclusive marketer, which I believe needs to start by educating myself and understanding the stereotypes around: Age Asian Americans Black people Indigenous people Latinos / Latinx LGBTQ+ people Disabled people Plus-size people Socioeconomic status Trans / Gender expansive U.S. Veterans Women that exist today. Although it … Continue reading “Is your marketing inclusive?”
A TruShield Insurance poll found that more than three-quarters of Canadian small businesses operate without cyber insurance. As the name suggests, their blog post Here are 4 cyber risk facts you should know talks about four cyber risk facts your small business that you might not have thought of.
It’s critical for every employee of your business, or those who you trust on your network to be cyberaware, and there’s no one better to take care of this for you than cybersecurity Guru Darnley Greson II of Darn IT Group. Darnley is passionate about educating people on cyber awareness and has just launched a … Continue reading “Are You Cyber Aware? [podcast]”
Sofie Andreou explains the importance of having Measurable Calls To Actions (CTAs) to engage visitors AND provide you with metrics to measuring your social media success and lists 16 on her website. Purchase Products or Service. “Opt-In” provide their email. Click on “more details” on a specific topic. Download documents or brochures. Link to another … Continue reading “How are YOU measuring your social media success?”
Everyone who owns a website should have a UAT procedure that is executed each and everytime the server, software, theme, plugins are updated, to ensure the website’s appearance and functionality is still acceptable. My UAT procedure includes: Appointments: Schedule a discovery call Email: Quote | Contact Reviews: Add review | Reviews Display Blog: Blog Archive … Continue reading “UAT = User Acceptance Testing”
Professor Michael Geist, Canada Research Chair in Internet and E-Commerce Law, University of Ottawa, Faculty of Law presents “Separating Fact from Fiction: The Reality of Canadian Copyright, Fair Dealing and Education”
Facebook Analytics helps us leverage data and make better decisions about our product and customer experiences. With true people-based analytics, we can use the facebook analytics to measure and understand how people interact across your mobile app, website, Facebook Page, and more, and ultimately, optimize for growth. Click here to learn the latest about facebook … Continue reading “Need help with Facebook Analytics?”
A social media dashboard can be a real time-saver as it allows you to manage all your social media profiles from one central place, but which is right for you? Our latest research on this topic found many contenders with a range of different functionality and prices, and we’ve listed the most popular ones below … Continue reading “What’s your favourite Social Media Dashboard?”
Free plan allows you to manage 3 social media profiles, basic analytics, schedule content, lead capture campaigns, and 2 RSS feed integrations which is handy. If you want more, you’ll want to upgrade. COMPARE PLANS
Can I set up Google Analytics Myself and How do I setup Google Analytics, are two questions people that take my digital marketing strategy training ask most frequently, because it’s a staple in your digital marketing strategy, and quick and easy way to find out what digital marketing tactics are working, which are not, and … Continue reading “How do I setup Google Analytics myself?”
Understanding the link between Facebook ads and offline sales can help marketers determine the value of past campaigns and create more effective campaigns in the future. Retailers can now measure offline sales driven by their Custom Audiences campaigns. For more information on this, read Retailers Using Custom Audiences Can Now Measure Offline Sales or ask AWEBthatWORKS.
Unless you’ve been living as a social media hermit, you’ve heard of the Kony 2012 movement. The 30-minute documentary that started it all focuses on exposing the inhumane crimes of Joseph Kony, the leader of Uganda’s Lord’s Resistance Army (LRA), who kidnaps children to build an army of child soldiers and sex slaves. Its makers … Continue reading “#Kony2012: 4 Reasons for its Trend-Setting Social Media Success”