5 rules for winning with automated marketing

What are the best Marketing Automation Solutions?

5 rules for winning with automated marketing authored by Nicolas Darveau-Garneau, Adam Deif talks about winning with authomated marketing by asking five powerful questions: Optimize for growth instead of efficiency Are you trying to make as much money as possible from your ad investment or is your current KPI and measurement system holding you back? … Continue reading “5 rules for winning with automated marketing”

SALES FUNNELS: What every Small Business Owner Needs To Know 🧲

Sales Funnel Illustration

A sales funnel is a smarketing (marketing and sales) process with the goal of attracting and converting prospects into customers — ideally customers that buys over and over again. 7 Steps to Creating your First Sales Funnel BUYER PERSONA Create a buyer persona that describes in detail the ideal target for this particular product or … Continue reading “SALES FUNNELS: What every Small Business Owner Needs To Know 🧲”

10 Ways to Turn Customers into Ambassadors

Converting Customers into Brand Ambassadors

What is a Brand Ambassador? A brand ambassador is a person hired — usually by an organization or company — to represent it’s brand in a positive light, increasing brand awareness and sales. Today I had the pleasure of joining Startup Canada (@Startup_Canada) and The Coca-Cola Foundation (@cocacola_ca) for a live #StartupChats on Twitter as … Continue reading “10 Ways to Turn Customers into Ambassadors”

10 Ways to Turn Customers into Ambassadors

Thanks for the reviews!

There is nothing better than SOCIAL PROOF or influence to grow your business. The phrase social proof, was coined by Robert Cialdini in his 1984 book Influence, which describes the psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. Social Proof is Power … Continue reading “10 Ways to Turn Customers into Ambassadors”

This Tentree’s pledge to plant trees for every like on the post has garnered 15.6 million likes!

Instagram Logo

View this post on Instagram The World’s Most Sustainable Post ♻️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5m likes – 500k trees ✔️ 20m likes – 1m trees ⏳ 50m likes – 🔒 100m likes – 🔒 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Join our mission to make the most sustainable post on the planet. Thank you to the millions of people who have lifted … Continue reading “This Tentree’s pledge to plant trees for every like on the post has garnered 15.6 million likes!”

16 A/B Testing Tools

A+ test paper graphic

A/B testing is a method used to compare two versions of a web page or app to discover which performs best. A/B testing has long been done by advertising experts on a mission to achieve ultimate conversion. Here are some of the most popular A/B testing tools: AB Tasty Convert Crazy Egg Evergage Freshmarketer Google … Continue reading “16 A/B Testing Tools”

Best Practices to Make Your eCommerce Store User-Friendly #StartupChats

Best Practices to Make Your e-Commerce Store User-Friendly

Yesterday I had the pleasure of serving as an advisor and sharing my knowledge of Best Practices to Make Your e-Commerce Store User-Friendly on #StartupChats on Twitter powered by Canada Post (@canadapostcorp). Here are my answers to the questions: What does user-friendly mean in an eCommerce context? In #eCommerce context, user-friendly typically refers to the … Continue reading “Best Practices to Make Your eCommerce Store User-Friendly #StartupChats”

Licence Plates are a great way to generate traffic! #101freeways

Licence plate

A long time ago I registered a short domain and bought a custom plate for our car on a wim. Not sure if it was my driving or people just being curious, but there was no disputing it, I was getting a ton of website traffic to the domain name I registered, and it was … Continue reading “Licence Plates are a great way to generate traffic! #101freeways”

Tips to Optimize your eCommerce Operations

#StartupChats | How to Optimize Your eCommerce Operations

The e-commerce industry is evolving at an overwhelming pace. Entrepreneurs must be focused, strategic and leverage strategies and solutions to simplify and streamline even the most complex of operations. No matter what type of product you sell, every e-commerce entrepreneur has one key goal: sell more of it. Today I had the pleasure of chatting … Continue reading “Tips to Optimize your eCommerce Operations”

What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce

What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce | April 26 | 12pm ET

It was my honour and pleasure to serve as an expert advisor for Startup Canada‘s #startupchats sponsored by Canada Post (@CanadaPostCorp) on April 26, 2019 to discuss “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce“. Here are my answers the questions posed: eCommerce accounts for a growing percentage of … Continue reading “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce”

11 Questions Answered About Customer Success Strategies Online and Offline

Customer Success Strategies Online & Offline

It was my pleasure to answer questions about Customer Success Strategies Online and Offline today on #startupchats. Here are my answers: What is included in a customer success strategy for online, and offline? An online/offline customer success strategy starts by mapping the customer journey with the intention of creating a system that monitors & constantly … Continue reading “11 Questions Answered About Customer Success Strategies Online and Offline”

Digital Marketing Strategy Made Simple

Digital Marketing Strategy Made Simple

This interactive strategy planning session is recommended for anyone who is planning to embark on a digital marketing campaign. Sue walks you through the development of a digital marketing plan to suit your unique business and its objectives. Sue Sutcliffe is a Canadian Digital Marketing Trainer and Internet pioneer whose passion for innovative and strategic … Continue reading “Digital Marketing Strategy Made Simple”

Top eCommerce and Online Payment Processing Tips

Exploring ECommerce and Online Payments

Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats … Continue reading “Top eCommerce and Online Payment Processing Tips”

Businesses who want to #dominatethedigital need new content production and management services to tackle personalization and keep the eyeballs on your brand.

The path of least resistance should be the path to you -Sue Sutcliffe

What is Personalization? Personalization is using personal behavioural data to target/tailor communication to consumers based on their specific needs. Additional Resources Gartner’s The Essential Guide to Marketing Personalization Gartner’s Personalization, or Personal?

Do yourself a favour and read reviews before you buy from Durham Tires in Oshawa! No one should have to go through what my son did!!!

Durham Tires Oshawa

I am still shaking my head after learning that Durham Tires in #Oshawa threatened my son with PHYSICAL VIOLENCE when he called to find out why they would not warrantee a bad tire he purchased less than two months previously. Do yourself a favour and read reviews before you buy! No one should have to … Continue reading “Do yourself a favour and read reviews before you buy from Durham Tires in Oshawa! No one should have to go through what my son did!!!”