Category: Case Studies

Sue Sutcliffe has assisted 1000s of clients in various sectors ranging from public to private to not-for-profit, develop, manage and increase their return on investment from websites, blogs and popular social media channels.

Collaboration is the Future for Small Business Owners

There is no doubt this past year has been a challenge for businesses of all sizes. Business models with a physical presence had to make huge shifts as the online economy became the only economy. And that online world opened a global economy through new software and new approaches. But in that global world how … Continue reading “Collaboration is the Future for Small Business Owners”

2009 — Honourable Mention in the “Business Development-Marketing Utilizing Technology” and “Social Media” categories

The Tourism Manager of The Regional Municipality of Durham was in a bind. It was 2008 and an economic downturn announcement had stopped commerce dead. Kerri King pitched Roger Anderson on allowing her to launch a pilot social media campaign to sell out an Economic Development Summit featuring Dr. Richard Florida in six weeks. So, … Continue reading “2009 — Honourable Mention in the “Business Development-Marketing Utilizing Technology” and “Social Media” categories”

1996 — Launched Durham College’s first Website

In 1996, MaryLynn West-Moynes, President of Durham College recruited Sue Sutcliffe to research online schools, develop a website strategy, and then liaise with their stakeholders to implement and launch their first Corporate website. Together with an amazingly talented team of digital marketing professionals, we completed this contract on time, on budget, and continued to work … Continue reading “1996 — Launched Durham College’s first Website”

1995 — Launched first profitable digital marketing campaign for FamilyRealty.com

✔ I led a project team in the development of a corporate website, making Family Realty the first Canadian realtor to leverage the Internet. ✔ I then developed a multimedia listing presentation tool called “NETmore” which provided agents with a state-of-the-art marketing tool, increased the company’s listing inventory, and recruited one new broker and hundreds … Continue reading “1995 — Launched first profitable digital marketing campaign for FamilyRealty.com”