Website Wednesdays

Does every business require a website?

A2Every business needs a website!@ciranews #startupchats https://t.co/BIbKHv8Dif pic.twitter.com/jQJcYg62JR — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020

website marketing

What questions should entrepreneurs ask when building their website? List them below!

A3When building a website ask:-WHO am I talking to-WHAT do they want (all stages of buyers journey)-WHERE do they look when they have a problem, are looking for solutions or ready to buy-WHY should they choose you?-HOW will you engage them.@ciranews #startupchats https://t.co/VmEBsEekWX — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020

website marketing

What is the importance of a value proposition to a website?

A4An effective website needs to clearly and succinctly communicate your value proposition — without scrolling or clicking — to reinforce to your ideal target that they are in the right space right now!@ciranews #startupchats https://t.co/zNt2ZakRje — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020

wordpress

What are some of the tools and technologies you’d recommend to young entrepreneurs to help build their websites?

A5@WordPress is the best CMS (Content Management Software) for most websites, is what the professionals use, and powers 66% of the websites today. @ciranews #startupchats https://t.co/g0ItOHTPwM — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020

website marketing

What are some of the biggest mistakes that most entrepreneurs make when building a website?

A6The biggest mistake I see entrepreneurs make when creating a website is doing it themselves. Although I teach people to create their own website, it is a specialty & area where expertise adds so much, even for professionals. Even authors have editors.@ciranews #startupchats https://t.co/5zkUdtlKa1 — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020

You cannot improve what you do not measure.

How do you manage and keep track of what goes on your website 24/7?

A7Anyone can create their own website today but when budget allows, it’s always best to hire a professional, and ideally a professional who aligns with other professionals because the days of one person knowing it all are long gone. @ciranews #startupchats https://t.co/jrmbft1655 — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020

Website Wednesdays

Have you seen any stellar examples of a business website?

A9You don’t have to go far for stellar examples of great business websites… @Google @Amazon @eBay @YouTube @Twitter @EltonJohn (he does everything well) and I’d like to say mine, but you know the story about the cobber’s kids shoes 🙁@ciranews #startupchats https://t.co/zp7IaxB36H — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) September 30, 2020

secure

What security solutions should you consider for a website?

A10#cybercrime is on the rise and security a major factor for users of website & a Google ranking factor. As such it’s critical to ensure your website is secured by a certificate and if you’re not sure how to choose a good one, ask your hosting company. @ciranews #startupchats https://t.co/hs21ZRG5Xx — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) … Continue reading “What security solutions should you consider for a website?”

WordPress Training

1 Week of WordPress Support is Included with every Build A Website Day Ticket!

To ask a question, click the “JOIN GROUP” button and add a post in the Facebook Group   WordPress Support for Do-It-Yourselfers Public group · 3 members Join Group I created this group to support people who take my Build A Website Day or WordPress On Demand Training (www.SueSutcliffe.com/wordpress-training) servi…  

WordPress Training

16 Questions Every WordPress Website Owners Need to Ask Their Website Hosting Company

Do you update my WordPress software automatically. Do you update my WordPress themes automatically. Do you update my WordPress plugins automatically. Do you notify me when you’ve done it -or- do my UAT. What uptime scores do you offer? What is your security policy? Do you provide SSL? … What’s your downtime history? … What is your back-up policy. … Continue reading “16 Questions Every WordPress Website Owners Need to Ask Their Website Hosting Company”

WordPress training workshops

Want to Save Time, Money and Do More With WordPress? Want to Get a Website or Blog up Fast?

Build A Website Days are a new website bundle Sue put together for small business owners who want to get a website or blog up quickly. Each Build a Website day include 1-day of training and 1 week of support to ensure even WordPress novices can get a web that works in a week. Get … Continue reading “Want to Save Time, Money and Do More With WordPress? Want to Get a Website or Blog up Fast?”

shopping cart

What Google learned from Canadian shoppers in 2018

Sarah Bradley’s blog post “Be speedy, be helpful: What we learned from Canadian shoppers in 2018” indicates mobile is essential in making purchase decisions. Here are some of the highlights: 45% of consumer’s online holiday purchases have been made on a smartphone and more than half said they’d used apps 86% of Canadians are shopping … Continue reading “What Google learned from Canadian shoppers in 2018”

A+ test paper graphic

16 A/B Testing Tools

A/B testing is a method used to compare two versions of a web page or app to discover which performs best. A/B testing has long been done by advertising experts on a mission to achieve ultimate conversion. Here are some of the most popular A/B testing tools: AB Tasty Convert Crazy Egg Evergage Freshmarketer Google … Continue reading “16 A/B Testing Tools”

10 Cardinal Sins of Web Design

ACCESSIBILITY: Keep these Dos and Don’ts in mind when designing a website, email, app or anything. #webdesign #mobiledesign #emaildesign #appdesign #accessibility #aoda

Kudos to Karwai Pun and accessibility group at Home Office Digital who created dos and don’ts posters as a way of approaching accessibility from a design perspective for UK Government.  Currently, there are six different posters in the series that cater to users from these areas: low vision, D/deaf and hard of hearing, dyslexia, motor disabilities, users … Continue reading “ACCESSIBILITY: Keep these Dos and Don’ts in mind when designing a website, email, app or anything. #webdesign #mobiledesign #emaildesign #appdesign #accessibility #aoda”

A Day Without A Whopper. Today we won't be serving Whopper to support our competitor's cause.

A Day Without A Whopper

In my role as conference creator at Dominate The Digital I have the pleasure of gathering and showcasing local digital marketing talent who are passionate about helping small business grow. The digital experts that accept our invitation to share understand the power of collaboration and working together for the greater good — qualities Burger King … Continue reading “A Day Without A Whopper”

Build A Website Day DIY

Build A Website Day (Saturday, September 12, 2020 9am-5pm) Online

Build A Website Days are a new website bundle Sue put together for small business owners who want to get a website or blog up quickly. Each Build a Website day include 1-day of training and 1 week of support to ensure even WordPress novices can get a web that works in a week. Get … Continue reading “Build A Website Day (Saturday, September 12, 2020 9am-5pm) Online”