Toronto-based Marketing Maven
seeking business that wants to BOOST
online presence and digital sales.
SPECIALTIES
- Marketing Strategy
- Website Design & Marketing
- Social Media Marketing
- Email Marketing
- Search Marketing
- Analytics
- Marketing Management
STRENGTHS
- Networking
- Community Building
- Speaking / Training / Coaching
- Creative
- Award-Winning Design
- Project Management
- Team Management
EXPERIENCE
- Commercial
- Industrial
- Wholesale
- E-business
- Advertising
- Public Relations
- Government
Sue has been assisting a diverse client base of business owners strategically create, manage and maximize their digital return on investment (ROI), for over 20 years.
✔ Develops digital marketing strategies
✔ Works with stakeholders and website talent to custom design of thousands of websites, intranets, extranets & channels such as Facebook, LinkedIn, Twitter, YouTube, Instagram, etc.
✔ Increases operational efficiencies for clients through the design and implementation of custom web/database infrastructures to achieve/track marketing objectives
✔ Creates content, from planning to writing and editing web content to graphic design, publishing and measuring results
✔ Engaging speaker, workshop facilitator, conference speaker and one-to-one digital marketing/business coaching
✔ Prioritizes & co-ordinates multiple projects, stakeholders, timelines, and budgets
✔ Research, analysis, and marketing planning to brand development, design and growth hacking
✔ Helps, leads, collaborates and develops strong long-term relationships & effective partnerships
✔ Organizes and manages all aspects of stakeholder training experiences to achieve long-term results
✔ Creates community through the development of networking events and socials.
✔ Delivers a client-centred focus on sales/project fulfilment.
✔ Troubleshoots and problem solve drawing from hands-on knowledge of technology.
✔ Collaborates with teams, manages clients, works independently, reports to multiple project heads, and takes initiative in appropriate manners.
Sue is a "Must Have" individual on your team of support. When every other company is trying to be more creative than the other Sue will bust through the "sameness" problem and give you the edge that awes clients and the competition and lifts your salesforce to new heights.
2005-2016 | A WEB THAT WORKS
Developed and managed a talented team of 30+ digital marketing professionals in developing a one-stop digital marketing shop which thrived due to repeat business and referrals.
✔ Managed daily operations, and planned the use of materials and human resources
✔ Oversaw the planning, development, and execution of all marketing and advertising initiatives, winning numerous campaign awards.
✔ Tracked and reported on 1000+ website, blog, intranet, extranet and social media marketing campaigns — strategic planning to ensure that ROI was maximized.
✔ Quality Assurance Tested to ensure websites were optimized and accessible (AODA), responsive, mobile-friendly, fast-loading, etc.
✔ Researched, purchased and implemented major technology requirements such as new web servers, operating systems & applications
✔ Organized and managed all aspects of high-impact training experiences
✔ Ensured key messaging was distributed across channels and to targeted audiences to meet or exceed sales objectives
✔ Developed customer loyalty and referral programs
✔ Prospected for B2B and B2C clients and on-board more than 2,000 businesses across 75% of business sectors.
I had the pleasure of working with Sue to launch Durham Region's first social media pilot project. Creative, enthusiastic and dedicated, Sue is a true expert in her field. We would not have been able to take the leap into Web 2.0 without Sue's expertise.
Sue brings years of experience to the table and is able to use that experience and knowledge to bolster your company's presence. Sue built the company's first website many years ago, maintained it, promoted it, sold us! She is probably one of the most dedicated people I know that works hard to deliver on her promises.
1995-2005 | GRAPHIC DESIGNER / WEBSITE DESIGNER & DEVELOPER
Counselled 1000s of clients on the power of technology (websites, e-marketing, and social media) and the most strategic way for them to leverage current internet technologies
✔ Developed strategic digital marketing plans
✔ Worked with stakeholders and website talent to custom design of thousands of websites, intranets, extranets & channels such as Facebook, LinkedIn, Twitter, YouTube, Instagram, etc.
✔ Increased operational efficiencies for clients through the design and implementation of custom web/database infrastructures to achieve/track marketing objectives
✔ Created content, from planning to writing and editing web content to graphic design, publishing and measuring results
✔ Prioritized & co-ordinated multiple projects, stakeholders, timelines, and budgets
✔ Conducted research, analysis, and marketing planning to brand development, design and growth hacking
✔ Developed strong long-term relationships & effective partnerships
✔ Managed all aspects of stakeholder training experiences to achieve long-term results
✔ Created community through the development of networking events and socials.
✔ Delivered a client-centred focus on sales and project fulfilment.
✔ Problem solved drawing from hands-on knowledge of technology.
✔ Collaborated with teams, manages clients, worked independently, reported to multiple project heads, and took initiatives in appropriate manners.
If you are looking for a professional who knows website and social media marketing strategy, then look no further. Sue's accomplishments speak for themselves. She has been a pioneer in this space and will help you get the results you need.
Sue's business acumen is matched only by her charm and wit. She is an exceptional web designer/strategist with a dynamic knowledge base and an ability to deliver to her clients. Her knowledge of the internet and her personal experiences are invaluable to any organization aiming to do more with their websites.
AWARDS & ACCOMPLISHMENTS
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1997 — Durham Home & Small Business Association “Business of the Year Award”
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1996 — Website Design Awards from Yahoo!, Netscape & Web Side Story
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1996 — First Online Shopping Mall In Canada To Be Certified Secure by the Royal Bank
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1998 — Greater Oshawa Chamber of Commerce Business of the Year Nominee
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2003 — Durham Home & Small Business Association “Betty Penny Award”
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2007 — Shopaware: “Superstar” local business wins first annual ShopAware
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2008 — Durham Home & Small Business Association “Lifetime Membership”
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2016 — Dominate The Digital — Durham Region’s first Digital Marketing Conference
EDUCATION & TRAINING
- Digital Communication and Media/Multimedia
Internet (Since 1993) - Web Design & Development
Onramp - Designing With Desktop Publishing
Business & Professional Research Institute
- Administrative Practices
Centennial College - Organizational Development Program
Durham College - Management Development Program
Seneca College
- Blue Umbrella Training
- Moving to a Million Sales Training
- Verbal Aikido Communications Mastery
- Customer Service: Front Line Solutions
- Accessibility Professionals of Ontario’s “Customer Service for the Disabled”
CORE COMPETENCIES
- WEB & SOCIAL MEDIA MARKETING
Assisted 1000s of clients in various sectors ranging from public to private to not-for-profit develop, manage and increase ROI from websites, blogs and popular social media channels - EFFECTIVE COMMUNICATION & INTERPERSONAL SKILLS
Extensive experience helping, leading, collaborating, and developing strong long-term relationships & effective partnerships - HIGH IMPACT PRESENTATION & TRAINING
Engaging speaker, workshop facilitator, conference speaker and one-to-one digital marketing/business coaching - CREATIVE THINKER/PROBLEM SOLVER
Great listener that loves helping people create win/win solutions and believes there is no mountain that cannot be scaled - COMPUTER/TECHNICAL PROWESS
Proficient with most popular word processing, spreadsheet and presentation applications, web publishing tools/languages, and web analytics/reporting tools - PROJECT MANAGEMENT
Strategic plan, prioritize & co-ordinate multiple projects, stakeholders, timelines and budgets - STRATEGIC MARKETING COMMUNICATION
25+ years experience from research, analytics and marketing planning to brand development, design and growth hacking
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