A+ test paper graphic

16 A/B Testing Tools

A/B testing is a method used to compare two versions of a web page or app to discover which performs best. A/B testing has long been done by advertising experts on a mission to achieve ultimate conversion. Here are some of the most popular A/B testing tools: AB Tasty Convert Crazy Egg Evergage Freshmarketer Google … Continue reading “16 A/B Testing Tools”

Best Practices to Make Your e-Commerce Store User-Friendly

Best Practices to Make Your eCommerce Store User-Friendly #StartupChats

Yesterday I had the pleasure of serving as an advisor and sharing my knowledge of Best Practices to Make Your e-Commerce Store User-Friendly on #StartupChats on Twitter powered by Canada Post (@canadapostcorp). Here are my answers to the questions: What does user-friendly mean in an eCommerce context? In #eCommerce context, user-friendly typically refers to the … Continue reading “Best Practices to Make Your eCommerce Store User-Friendly #StartupChats”

Licence plate

Licence Plates are a great way to generate traffic! #101freeways

A long time ago I registered a short domain and bought a custom plate for our car on a wim. Not sure if it was my driving or people just being curious, but there was no disputing it, I was getting a ton of website traffic to the domain name I registered, and it was … Continue reading “Licence Plates are a great way to generate traffic! #101freeways”

Jobless Hackers

The Global #Cyberlympics came to Canada for the first time this past weekend! #CyberAwarenessMonth

I took lots of pictures at Global Cyberlympics Awards Banquet — an event cohosted by Durham College and The Regional Municipality of Durham Region at Ajax’s newest banquet facility — Audley Recreation Complex. Big congratulations to everyone that took part in #Cyberlympics, especially to Jobless Hackers, the team from the Netherlands that won!

Emoji Dude Picture

Add Visual Appeal & Attract More Eyeballs with Emojis

👩‍🏫📈🔖🖥️🤑💲🏷️🕸️🗣️📣 #socialmediathatworks#emojis captivate & humanize our messages https://t.co/uFiHemkcDD — SUE SUTCLIFFE 🇨🇦 (@SueSutcliffe) November 18, 2019 Here are my go-to emoji links: EmojiCopy – A clean and searchable emoji keyboard delivered over the web. Our mobile-friendly web app features a simple, beautiful interface that’s unmatched anywhere. EmojiKeyboard – The #1 browser extension for Chrome and … Continue reading “Add Visual Appeal & Attract More Eyeballs with Emojis”

DARN IT Group Logo

Are You Cyber Aware? [podcast]

It’s critical for every employee of your business, or those who you trust on your network to be cyberaware, and there’s no one better to take care of this for you than cybersecurity Guru Darnley Greson II of Darn IT Group. Darnley is passionate about educating people on cyber awareness and has just launched a … Continue reading “Are You Cyber Aware? [podcast]”

Amazon

Amazon generates five times more web traffic than Walmart As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing

As the two retail giants fight for online consumers, Walmart’s referral traffic is actually decreasing, according to digital market intelligence firm SimilarWeb.

Facebook

Facebook Fined $5 Billion and Ordered to Add Oversight of Data Practices

The Federal Trade Commission the F.T.C. fined Facebook $5 billion — a fraction of Facebook’s $56 billion in annual revenue — for violating a 2011 privacy settlement and placed new conditions on Facebook for privacy violations. The F.T.C. mandated the social network: create an independently appointed privacy committee on its board designate compliance officers to … Continue reading “Facebook Fined $5 Billion and Ordered to Add Oversight of Data Practices”

Batch preparing your holiday posts saves time and money.

Holidays Websites Help You Be Relevant And Plan Events

Click to Find Out What Holidays Fall On Your Event or Birthday! Holiday Websites Checkiday National Day Calendar OfficeHolidays Statutory Holidays in Canada What am I missing? Know a holidays website that should be listed? Please add it to the comments below. Since the holidays you need to plan your content around don’t change, why … Continue reading “Holidays Websites Help You Be Relevant And Plan Events”

#StartupChats | How to Optimize Your eCommerce Operations

Tips to Optimize your eCommerce Operations

The e-commerce industry is evolving at an overwhelming pace. Entrepreneurs must be focused, strategic and leverage strategies and solutions to simplify and streamline even the most complex of operations. No matter what type of product you sell, every e-commerce entrepreneur has one key goal: sell more of it. Today I had the pleasure of chatting … Continue reading “Tips to Optimize your eCommerce Operations”

Video Marketing Summit

Social Media Marketing World (March 1-3, 2020) San Diego, CA

Want to keep ahead of your competitors? Need to master a social platform? Struggling to measure your ROI? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips … Continue reading “Social Media Marketing World (March 1-3, 2020) San Diego, CA”

Canva Hacked!

Time to change your Canva Password!

Canva is an easy-to-use, graphic design web & mobile app that has gained popularity with non-designers and professionals alike. On May 24, 2019 Canva was hacked and your (cryptographically protected) password and partial credit card information may have been compromised. 3 Things you need to do! Change your password immediately on Canva Change your password … Continue reading “Time to change your Canva Password!”

Keywords

6 Free Keyword Tools Every Canadian Marketer Needs To Know

Keywords are a key ingredient of any digital marketing plan. Canadian digital marketers should be researching keywords around their offerings, their prospects problems, real or perceived features and benefits and their competition. Here are some free keyword tools: Buzzsumo — Analyze what content performs best for any topic (or competitor) Google Ads Keyword Planner — … Continue reading “6 Free Keyword Tools Every Canadian Marketer Needs To Know”