Hashtags are words & phrases on the internet that start with the pound symbol e.g. #OnlinePower

Hashtag

A word or phrase is called a hashtag when it’s typed with the pound symbol (#) in front of it. Many popular social media websites such as Facebook, LinkedIn, Twitter, Instagram etc. turn hashtags into a link and provide ways for you to follow hashtags. When you (or anyone) clicks on a hashtag link, you … Continue reading “Hashtag”

Canva Hacked!

Time to change your Canva Password!

Canva is an easy-to-use, graphic design web & mobile app that has gained popularity with non-designers and professionals alike. On May 24, 2019 Canva was hacked and your (cryptographically protected) password and partial credit card information may have been compromised. 3 Things you need to do! Change your password immediately on Canva Change your password … Continue reading “Time to change your Canva Password!”

Blockchain 101: Why all the hype?

BLOCKCHAIN

View this post on Instagram BIG THANKS to @meridiancreditunion @uoit for a very insightful workshop about #blockchain and the latest in #blockchaintechnology and tour. Very interesting stuff and good to hear experts like Marc Lijour, Fran Karsh and Chinmay Jain weigh in on this topic. What is #bitcoin? Bitcoin is a distributed ledger and one … Continue reading “BLOCKCHAIN”

Keywords

6 Free Keyword Tools Every Canadian Marketer Needs To Know

Keywords are a key ingredient of any digital marketing plan. Canadian digital marketers should be researching keywords around their offerings, their prospects problems, real or perceived features and benefits and their competition. Here are some free keyword tools: Buzzsumo — Analyze what content performs best for any topic (or competitor) Google Ads Keyword Planner — … Continue reading “6 Free Keyword Tools Every Canadian Marketer Needs To Know”

What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce | April 26 | 12pm ET

What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce

It was my honour and pleasure to serve as an expert advisor for Startup Canada‘s #startupchats sponsored by Canada Post (@CanadaPostCorp) on April 26, 2019 to discuss “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce“. Here are my answers the questions posed: eCommerce accounts for a growing percentage of … Continue reading “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce”

Customer Success Strategies Online & Offline

11 Questions Answered About Customer Success Strategies Online and Offline

It was my pleasure to answer questions about Customer Success Strategies Online and Offline today on #startupchats. Here are my answers: What is included in a customer success strategy for online, and offline? An online/offline customer success strategy starts by mapping the customer journey with the intention of creating a system that monitors & constantly … Continue reading “11 Questions Answered About Customer Success Strategies Online and Offline”

What's your biggest social media pet peeve?

#SocialMediaTip — You get more bees with honey than vinegar!

CLIENT: What’s this statement for? ME: Must be for domain name service as it’s the only service I do for you CLIENT: I don’t owe you anything. ME: Sorry if you paid these, would you kindly send me details of that payment CLIENT: I didn’t receive these invoices ME: Sorry but as per our facebook … Continue reading “#SocialMediaTip — You get more bees with honey than vinegar!”

Copyright is a legal right, existing in many countries, that grants the creator of an original work exclusive rights to determine whether, and under what conditions, this original work may be used by others.

EU approves tougher copyright rules!

Reuters just reported that EU governments backed European Commission’s move to protect Europe’s creative industries and that sharing platforms like YouTube and Instagram will have to install filters to prevent users from uploading copyrighted materials and sign licensing agreements with creators to use their work.

Exploring ECommerce and Online Payments

Top eCommerce and Online Payment Processing Tips

Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats … Continue reading “Top eCommerce and Online Payment Processing Tips”

The path of least resistance should be the path to you -Sue Sutcliffe

Businesses who want to #dominatethedigital need new content production and management services to tackle personalization and keep the eyeballs on your brand.

What is Personalization? Personalization is using personal behavioural data to target/tailor communication to consumers based on their specific needs. Additional Resources Gartner’s The Essential Guide to Marketing Personalization Gartner’s Personalization, or Personal?

sue-purple-shirt-border

Global eCommerce Trends (2019)

Did you know North America is 2nd largest eCommerce market with $561 billion, behind Asia with $740 billion? Shopify just published some comprehensive data about global ecommerce trends you need to know about: Global Ecommerce Definition and Market Size Domestic Shoppers Look Beyond Their Borders International Growth Reshapes the Map Ecommerce Moves Beyond the Western … Continue reading “Global eCommerce Trends (2019)”

Durham Tires Oshawa

Do yourself a favour and read reviews before you buy from Durham Tires in Oshawa! No one should have to go through what my son did!!!

I am still shaking my head after learning that Durham Tires in #Oshawa threatened my son with PHYSICAL VIOLENCE when my son called to find out why they would not warrantee a bad tire he purchased less than two months previously. Do yourself a favour and read reviews before you buy! No one should have … Continue reading “Do yourself a favour and read reviews before you buy from Durham Tires in Oshawa! No one should have to go through what my son did!!!”

Keeping your eCommerce Business Competitve

How To Keep Your eCommerce Business Competitive

Today, e-commerce influences up to 56 percent of in-store purchases and more than 10 percent of North American retail sales. E-commerce has gone beyond buying something on a website to a series of interactions that rely on technology to move goods. This means that e-Commerce entrepreneurs must be present on their customers’ channel and that … Continue reading “How To Keep Your eCommerce Business Competitive”

Blog / Value / Content Marketing

People have less concentration that a goldfish?

It’s critical to write web pages and blog posts with the most important information at the top because chances are, people won’t read all your content. According to a 2015 study by Microsoft… The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now … Continue reading “People have less concentration that a goldfish?”

What's your biggest social media pet peeve?

Are YOU making this Social Media Faux Pas?

The word social comes from the Latin socius meaning “friend.” When you’re being social you’re you’re everyone’s friend, you attend mixers and often come away with new friends. Anti-social people often do not. It’s critical to ensure anything you put out there represents your brand well, but also that it be well received by your … Continue reading “Are YOU making this Social Media Faux Pas?”