Keeping Your eCommerce Business Competitive (Nov.16, 2018 @Noon EST) on Twitter

Today, e-commerce influences up to 56 percent of in-store purchases and more than 10 percent of North American retail sales. E-commerce has gone beyond buying something on a website to a series of interactions that rely on technology to move goods. This means that e-Commerce entrepreneurs must be present on their customers’ channel and that … Continue reading “Keeping Your eCommerce Business Competitive (Nov.16, 2018 @Noon EST) on Twitter”

Blog / Value / Content Marketing

People have less concentration that a goldfish?

It’s critical to write web pages and blog posts with the most important information at the top because chances are, people won’t read all your content. According to a 2015 study by Microsoft… The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now … Continue reading “People have less concentration that a goldfish?”

What's your biggest social media pet peeve?

Are YOU making this Social Media Faux Pas?

The word social comes from the Latin socius meaning “friend.” When you’re being social you’re you’re everyone’s friend, you attend mixers and often come away with new friends. Anti-social people often do not. It’s critical to ensure anything you put out there represents your brand well, but also that it be well received by your … Continue reading “Are YOU making this Social Media Faux Pas?”


Google Maps Productivity Hack

Save time and money by adding your home and work addresses into #GoogleMaps If you take 10 seconds to type in your address and do it six times a day, you spend 1/2 hour a month typing your home and work addresses into your phones. Add either with a click with this google maps hack.



Every strategic digital marketing plan should include setting up an email account which will look something like this e.g. and be your login for all things Google. What is Google? Google LLC[5] is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, … Continue reading “Google”

Canadian Internet Law

What’s New with PIPEDA and the Privacy Act?

The Office of the Privacy Commissioner of Canada (OPC) is responsible for privacy legislation in Canada for Businesses. OPC oversees compliance with: The Personal Information Protection and Electronic Documents Act (PIPEDA) which affects most Canadian Businesses The Privacy Act which is law for government departments and agencies, and their vendors by default. This is why Sue Sutcliffe suggests … Continue reading “What’s New with PIPEDA and the Privacy Act?”