Blog / Value / Content Marketing

People have less concentration that a goldfish?

It’s critical to write web pages and blog posts with the most important information at the top because chances are, people won’t read all your content. According to a 2015 study by Microsoft… The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now … Continue reading “People have less concentration that a goldfish?”

Social Media Content Creation Made Simple!

Social Media Content Creation Made Simple

If you want social media to work for you, you need to have a winning social media strategy and post content regularly that will captivate and engage your ideal audience. Although most understand the value of creating a social media strategy, they miss the mark most often because they fail to plan ahead, and that’s … Continue reading “Social Media Content Creation Made Simple”

web managment

Frequently asked Questions about Content Management Systems (CMS)

What is a CMS? A CMS (Content Management System) is a software application that is used to create and manage digital content — your website (WCM) or enterprise content management (ECM). What CMS is best? For websites and blogs, 66% of the world uses WordPress. What CMS does a website use? CMSdetect.com Is there a … Continue reading “Frequently asked Questions about Content Management Systems (CMS)”

I do my best proofreading, after I hit 'send'.

SUE’S PRE-PUBLISH CHECKLIST

BEFORE hitting the ‘publish’ button, it’s critical that you proofread your post for the following things: [_] SPELLING [_] GRAMMAR [_] FLOW [_] TONE [_] STYLE CONSISTENCY [_] JARGON [_] POSITIONING [_] IMAGERY [_] ATTRIBUTIONS [_] LINKS [_] CALL TO ACTION (CTA) Did you know that March 8th is Proofreading Day? Why not invest in … Continue reading “SUE’S PRE-PUBLISH CHECKLIST”

Content Creation Made Simple

Social Media Editorial Calendar

4 REASONS YOU SHOULD CREATE A SOCIAL MEDIA EDITORIAL CALENDAR Save time & money Facilitate collaboration Recycle/Repurpose Content Improve Quality PLACES TO GET CONTENT INSPIRATION What’s trending on Twitter National Calendar Sprout Social’s Hashtag Calendar CalendarLabs.com Wave Social Media Calendar EDITORIAL CALENDAR TOOLS Google Calendar WordPress Editorial Calendar Plugins: WordPress Editorial Calendar Plugin Edit Flow

WHAT MAKES CONTENT ENGAGING IS RELEVANCY. YOU NEED TO CONNECT THE CONTACT INFORMATION WITH THE CONTENT INFORMATION

My 11 Favourite Quotes About Relevance

“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” ~Unknown “The size of your audience matters, but only if you are building a relevant audience.” ~Ian Cleary “Speak to your audience in their language about what’s in their heart.” ~Jonathan Lister “Create relevance, not awareness.” ~Steve Jobs “The … Continue reading “My 11 Favourite Quotes About Relevance”

facebook logo

CTAs (Calls to Action) because if you want the business, you need to ask.

Simply asking people to share a post is often the most effective call to action CTA for Facebook posts by brands, according to a recent report from TrackMaven. via Ayaz Nanji is a digital strategy and content consultant’s MarketingProfs Article. Here’s an infographic on creating more engagement with calls to actions too!

infographics

How to Create An #Infographic That Boosts Social Shares and Leads

Infographics are powerful ways to get attention and Social Media Examiner’s article “How to Create an Infographic that Boosts Social Shares and Leads” explains very clearly how to craft infographics that are widely shared. Need some inspiration?  Visit our pinterest board…

infographics

Engaging Infographics

Infographics have skyrocketed to web fame, becoming one of the premier vehicles for conveying information in an engaging way. Click to check out AWTW’s Pinterest-ing collection of social media infographics.  Why people love infographics: easy to read = low time investment, high content yield aesthetically appealing satisfy cravings for numbers and statistics Ready to make … Continue reading “Engaging Infographics”

7 Steps for Writing Successfully on YouTube (yes, I said YouTube)

Huh? Isn’t YouTube a video site? Indeed it is, BUT YouTube is also the second largest search engine in the world, and it’s the writing that will boost your content to the top of search results. In today’s media-loving world, video posts are no longer an option. Whether you’re posting how-tos, product demos, testimonials or interest … Continue reading “7 Steps for Writing Successfully on YouTube (yes, I said YouTube)”

Keeping it Short and Sweet – How to Keep your Blog Followers Engaged

Short Words You’re aiming for engagement and accessibility. Don’t daunt your readers with convoluted, overly acadmic language. Keep it personal and low-key. And avoid dense jargon – your readers will skip unfamiliar words.  Short Sentences Long, chunky sentences frustrate the hasty web reader. For instance, what reads better? “We have just published a new blog … Continue reading “Keeping it Short and Sweet – How to Keep your Blog Followers Engaged”

Writing for the Web – How to Find a Writer

Welcome to the first of a series of Friday morning posts on Writing for the Web! In this series, we’ll be covering how to adapt your writing style for individual social media platforms, how to write and format stand-out blog posts, and what it takes to be a effective web writer! WHY YOU NEED A … Continue reading “Writing for the Web – How to Find a Writer”

LinkedIn logo

[VIDEO] Import Your Blog Into LinkedIn Company Page

To import your news feed automatically into LinkedIn company pages, and keep company fans in the know, you must follow the following steps: Visit your blog and look for the orange feed symbol. The URL you go to when you click on this is your news feed URL. Copy this. Go to your company LinkedIn page, … Continue reading “[VIDEO] Import Your Blog Into LinkedIn Company Page”

LinkedIn logo

[VIDEO] Import Your Blog into Your LinkedIn Profile

To import your news feed automatically into your LinkedIn profile (and keep everyone you know in the know) you must follow the following steps: Visit your blog and look for the orange feed symbol. The URL you go to when you click on this is your news feed URL. Copy this. Go to LinkedIn and … Continue reading “[VIDEO] Import Your Blog into Your LinkedIn Profile”