Video Marketing Summit

Increase Your Influence, Visibility & Sales with Video Marketing (March 1-3, 2019) Online

If you want to deliver meaningful impact to the bottom line of your business, you need training on creating videos that sell. At Video Marketing Summit, you’ll get access to the world’s leading video pros who will show you how to master video marketing. Are you wondering how to increase your visibility, influence, and sales? … Continue reading “Increase Your Influence, Visibility & Sales with Video Marketing (March 1-3, 2019) Online”

Canva Hacked!

Time to change your Canva Password!

Canva is an easy-to-use, graphic design web & mobile app that has gained popularity with non-designers and professionals alike. On May 24, 2019 Canva was hacked and your (cryptographically protected) password and partial credit card information may have been compromised. 3 Things you need to do! Change your password immediately on Canva Change your password … Continue reading “Time to change your Canva Password!”

Blog / Value / Content Marketing

People have less concentration that a goldfish?

It’s critical to write web pages and blog posts with the most important information at the top because chances are, people won’t read all your content. According to a 2015 study by Microsoft… The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now … Continue reading “People have less concentration that a goldfish?”

Social Media Content Creation Made Simple!

Social Media Content Creation Made Simple

If you want social media to work for you, you need to have a winning social media strategy and post content regularly that will captivate and engage your ideal audience. Although most understand the value of creating a social media strategy, they miss the mark most often because they fail to plan ahead, and that’s … Continue reading “Social Media Content Creation Made Simple”

web managment

Frequently asked Questions about Content Management Systems (CMS)

What is a CMS? A CMS (Content Management System) is a software application that is used to create and manage digital content — your website (WCM) or enterprise content management (ECM). What CMS is best? For websites and blogs, 66% of the world uses WordPress. What CMS does a website use? CMSdetect.com Is there a … Continue reading “Frequently asked Questions about Content Management Systems (CMS)”

I do my best proofreading, after I hit 'send'.

SUE’S PRE-PUBLISH CHECKLIST

BEFORE hitting the ‘publish’ button, it’s critical that you proofread your post for the following things: [_] SPELLING [_] GRAMMAR [_] FLOW [_] TONE [_] STYLE CONSISTENCY [_] JARGON [_] POSITIONING [_] IMAGERY [_] ATTRIBUTIONS [_] LINKS [_] CALL TO ACTION (CTA) Did you know that March 8th is Proofreading Day? Why not invest in … Continue reading “SUE’S PRE-PUBLISH CHECKLIST”

Content Creation Made Simple

Social Media Editorial Calendar

4 REASONS YOU SHOULD CREATE A SOCIAL MEDIA EDITORIAL CALENDAR Save time & money Facilitate collaboration Recycle/Repurpose Content Improve Quality PLACES TO GET CONTENT INSPIRATION What’s trending on Twitter National Calendar Sprout Social’s Hashtag Calendar CalendarLabs.com Wave Social Media Calendar EDITORIAL CALENDAR TOOLS Google Calendar WordPress Editorial Calendar Plugins: WordPress Editorial Calendar Plugin Edit Flow

WHAT MAKES CONTENT ENGAGING IS RELEVANCY. YOU NEED TO CONNECT THE CONTACT INFORMATION WITH THE CONTENT INFORMATION

My 11 Favourite Quotes About Relevance

“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” ~Unknown “The size of your audience matters, but only if you are building a relevant audience.” ~Ian Cleary “Speak to your audience in their language about what’s in their heart.” ~Jonathan Lister “Create relevance, not awareness.” ~Steve Jobs “The … Continue reading “My 11 Favourite Quotes About Relevance”

facebook logo

CTAs (Calls to Action) because if you want the business, you need to ask.

Simply asking people to share a post is often the most effective call to action CTA for Facebook posts by brands, according to a recent report from TrackMaven. via Ayaz Nanji is a digital strategy and content consultant’s MarketingProfs Article. Here’s an infographic on creating more engagement with calls to actions too!

infographics

How to Create An #Infographic That Boosts Social Shares and Leads

Infographics are powerful ways to get attention and Social Media Examiner’s article “How to Create an Infographic that Boosts Social Shares and Leads” explains very clearly how to craft infographics that are widely shared. Need some inspiration?  Visit our pinterest board…

infographics

Engaging Infographics

Infographics have skyrocketed to web fame, becoming one of the premier vehicles for conveying information in an engaging way. Click to check out AWTW’s Pinterest-ing collection of social media infographics.  Why people love infographics: easy to read = low time investment, high content yield aesthetically appealing satisfy cravings for numbers and statistics Ready to make … Continue reading “Engaging Infographics”

7 Steps for Writing Successfully on YouTube (yes, I said YouTube)

Huh? Isn’t YouTube a video site? Indeed it is, BUT YouTube is also the second largest search engine in the world, and it’s the writing that will boost your content to the top of search results. In today’s media-loving world, video posts are no longer an option. Whether you’re posting how-tos, product demos, testimonials or interest … Continue reading “7 Steps for Writing Successfully on YouTube (yes, I said YouTube)”