Every strategic digital marketing plan should include setting up an email account which will look something like this e.g. and be your login for all things Google. What is Google? Google LLC[5] is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, … Continue reading “Google”

Social Networking 101


I could talk for days about business networking because it’s one of my favourite marketing tactics and one that so many don’t get or leverage properly. If you’d like to learn everything I know about business networking or have me teach your sales team, schedule a one-to-one session with me via my website or give … Continue reading “BUSINESS NETWORKING TIPS [VIDEO 26m:13s]”

marketing mondays


POSTCARDS are a great way to get the word buzzing about your new products and services, upcoming event, specials, holiday greeting, notices etc. They’re an instant and easy way to share information on social media spaces like Facebook, LinkedIn, Twitter, Pinterest, Google+. I recommend designing them 4″x6″ size so that you can get prints at … Continue reading “POSTCARDS”


To you it is promotional material… #marketingfail

This morning when I got in my car, I had to get out again, because there was piece of paper on my windshield… Putting your marketing material — garbage to everyone but you — on someone’s dash is wrong on so many levels: When people discover paper on their car’s window (parked in their driveway), … Continue reading “To you it is promotional material… #marketingfail”

Lessons From the Obama Viral Marketing Campaign

– Social media is utterly important They are cheap, have a large number of audiences and spread the news quickly. Obama used this masterfully and even raised huge amounts of funds using social media. – Do not side line bloggers While other candidates ignored the bloggers and focused on “real journalists”, Obama didn’t exclude them, … Continue reading “Lessons From the Obama Viral Marketing Campaign”

What is your customer retention and referral incentive strategy?

What is your customer retention and referral incentive strategy?

Referrals are the lifeblood of most small businesses. Not only is the cost to convert greatly reduced, if you’re dilligent about weeding out bad clients, you get more of the kind you like, less of those you don’t and reduce the pain, cost and dangers of dealing with the wrong kind of client. What is … Continue reading “What is your customer retention and referral incentive strategy?”