Keywords

6 Free Keyword Tools Every Canadian Marketer Needs To Know

Keywords are a key ingredient of any digital marketing plan. Canadian digital marketers should be researching keywords around their offerings, their prospects problems, real or perceived features and benefits and their competition. Here are some free keyword tools: Buzzsumo — Analyze what content performs best for any topic (or competitor) Google Ads Keyword Planner — … Continue reading “6 Free Keyword Tools Every Canadian Marketer Needs To Know”

Domain Names

8 Reasons you should consider registering multiple domains

One for each product or service you offer. One for each way people commonly misspell your domain name. One for email marketing (so your outgoing mail is never blocked  by spam services). One for each target market, so you can sell directly to their keywords/preferences. One for your blog so you can create traffic/links to … Continue reading “8 Reasons you should consider registering multiple domains”