What is your customer retention and referral incentive strategy?

Do you have a system to Win Back Customers?

Kudos to Hive.co for their blog post about winback campaigns. They write… though customers may not open a particular email, 45% of customers will read subsequent emails. This is the goal of a winback campaign – to send a series of emails that are likely to re-engage leads that are falling off. They’ve done a … Continue reading “Do you have a system to Win Back Customers?”

no spam

CASL (Canada Anti Spam Legislation): 3 things every sender of commercial mail needs to know

Canada’s Anti-Spam Legislation (CASL) establishes rules for the sending of commercial electronic messages (CEMs) and the installation of computer programs. CASL also prohibits the unauthorized alteration of transmission data. The rules that apply to CEMs come into force on July 1, 2014 while the rules governing computer programs take effect Jan. 15, 2015, followed by … Continue reading “CASL (Canada Anti Spam Legislation): 3 things every sender of commercial mail needs to know”