Domain Name(s)


A domain name is your online brand.

Similar to a trade mark, you should register and use yours in your email address and it can also forms part of your website address e.g. So long as you the annual renewal pays get paid, once you’ve registered your domain name(s) no one else can use it (unless you let them).

Domains come in different extensions:

  • .com is the most sought after extension and has highest resale value
  • .ca identifies you as a Canadian. Each country has an extension e.g. IT=Italy.
  • .org used to be exclusively for non-profit organizations
  • .net used to be exclusively for computer networks

Domain names are a worldwide commodity and therefore can be an asset for your business, so choose carefully.